The Daily Bugle was founded in 1897 and has been published daily ever since. The Daily Bugle is printed in tabloid format like its rival The Daily Globe. The publisher of the Bugle, J. Jonah Jameson, began his journalistic career as a reporter for the Bugle while still in high school. Jameson purchased the then-floundering Bugle with inheritance funds, from his recently deceased father-in-law and turned the paper into a popular success. Other magazines published from time-to-time include the revived Now Magazine and the now-defunct Woman magazine, edited by Carol Danvers.
J. Jonah Jameson, Inc. purchased the Goodman Building on 39th Street and Second Avenue in 1936 and moved its entire editorial and publishing facilities there. Now called the Daily Bugle Building, the office complex is forty-six stories tall, and is capped by the Daily Bugle logo in 30-foot letters on the roof. There are loading docks in the rear of the building, reached by a back alley. Three floors are devoted to the editorial office of the Bugle and two sub-basement levels to the printing presses, while the rest of the floors are rented.
The newspaper is noted for its anti-superhero slant, especially concerning Spider-Man, whom the paper constantly smears as a part of its editorial policy. However, the Editor-in-Chief, "Robbie" Robertson, the only subordinate to Jameson who is not intimidated by him, has worked to moderate it.
Due to declining circulation, Jameson has conceded to Robertson's objections and has created a special feature section of the paper called The Pulse which focuses on superheroes. In addition, the paper also intermittently ran a glossy magazine called Now Magazine.
When the new team formed, the New Avengers decided to strike a deal with Jameson regarding exclusive content in exchange for removing the strong anti-Spider-Man sentiment from the newspaper, to which Jameson agreed. Merely one day later, Jameson broke the spirit - though not the letter - of his agreement with Iron Man, using the headline "a wanted murderer (Wolverine), an alleged ex-member of a terrorist organization (Spider-Woman) and a convicted heroin-dealer (Luke Cage) are just some of the new recruits set to bury the once good name of the Avengers," but refraining from attacking Spider-Man. This caused Jessica Jones to sell the first pictures of her newborn baby to one of the Bugle's competitors instead.
Victor Mancha states in an exchange about Spider-Man that "The only people who think he's a criminal are Fox News and the Daily Bugle. And the Bugle is, like, the least respected newspaper in New York City." The paper's major named competitors are the The Daily Globe, which implicitly takes a more balanced look at the superhero, Front Line, run by EIC Ben Urich and Sally Floyd, and The Alternative. After Peter Parker revealed he is Spider-Man and the Bugle planned to sue him for fraud, the paper itself was put on the defensive with front page accusations from The Globe (with information secretly supplied by Bugle reporter Betty Brant) of libeling the superhero.
Recently, after Jameson suffered a near-fatal heart attack, his wife sold the Bugle to rival newspaper man Dexter Bennett, who changed the name to The DB, and transformed it into a scandal sheet. Since after Brand New Day no one knows the secret identity of Spider-Man anymore, the animosity between Jameson and Parker is retconned as a simple financiary question, with Jameson's heart attack coming right after a monetary request from Peter.
The reputation of the DB has plummeted down because of the new, scandalistic angle Bennett gives it. Several reporters unwilling, or refusing the new course, like Peter himself, are forced to go away, finding a new safe haven in the Frontline, the only magazine willing to accept people fired by Bennett, pursuing a scorched earth policy over them. Recently though, Electro begins a smear campaign against Dexter Bennet, After gaining a power upgrade from the Mad Thinker, Electro storms the building to destroy it. After a fight between him and Spider-Man, the Bugle is demolished, leaving Bennett crippled. Later after their shares were reacquired from Bennett, Mayor Jameson turned the money over to Joe Robertson to have the Frontline offices remade into the new Daily Bugle.
Publisher:
Ben Urich
Editor-in-Chief:
Joe "Robbie" Robertson
Employees:
Betty Brant
Sally Floyd
Randy Robertson
Melita Garner
George Hummert
Geoff Creswell
Samantha Chan
Jennie Sheldon
Rubylyn Bato
Former Employees:
J. Jonah Jameson
Peter Parker
Ken Ellis
Christine Everhart
Gloria Grant
Joy Mercado
Angela Yin
Lance Bannon
Jacob Conover
Ethan Edwards
Katherine "Kat" Farrell
Thomas Fireheart
Frederick Foswell
Jessica Jones
Nick Katzenberg
Ned Leeds
Jeff Mace
Irene Merryweather
Norman Osborn
William "Billy" Walters
Dexter Bennett
Norah Winters
Phil Urich
The Daily Bugle bunder Dexter Bennett
