Marshmallow was made from the mallow plant (Athaea officinalis) that grows wild in marshes. The term marshmallow was derived both from the native home of the plant and the plant name. Mallow is native to Asia and Europe and has been naturalized in America. The Egyptians squeezed sap from the mallow plant and mixed it with nuts and honey. However, no one knows what the candy looked like in those times.
In 1948, Alex Doumak revolutionized the process for manufacturing marshmallows. He created and patented the extrusion process. This process involves taking the marshmallow ingredients and running it through tubes. Afterwards, ingredients are cut into equal pieces and packaged. In the 1950s, marshmallows became extremely popular in the United States and were used in a variety of food recipes.
Today, Americans are the main consumers of marshmallows. According to experts, Americans buy more than 90 million pounds annually. Marshmallow is considered a year-round snack even though the majority is sold during October and December.