Earlier this week Luxottica opened a new retail outlet in Melbourne, Australia. A press release about the store stated, "With a simulator room for testing glasses and sunglasses for glare and wind resistance, a product vault featuring stunning and exclusive designer glasses visible from every area of the store, touch-screen interactive mirrors that allow people to play back their new look, a secure play place where parents can leave their kids while they shop, the concept store reflects the next generation in experiential shopping."

Its CEO Andrea Guerra said the company's long-term goal is for this concept to be adapted globally. There are plans for more stores in Australia to debut in the next two to three years, and additional stores could in the future be opened in key markets such as China, the UK and the United States, according to the press release. He reportedly said, " "With the features the new store concept has to offer consumers, quite simply it sets new standards for international retailing." 

Posted by ct3/opticalceu at 11:12 AM EDT
Updated: Tuesday, 20 July 2010 11:43 AM EDT
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