That's precisely what the Brits are beginning to ask themselves, according to a new study. A vast majority of Brits (66%) believe that opticians are ripping them off, and 25% believe that their opticians pressured them into buying prescription eyewear.

In case you were thinking that British opticians were ruffians and hooligans, think again. The study notes that the problem has nothing to do with morality and everything to do with language. Apparently opticians use too much jargon (industry speak) and confuse their customers.

The story is receiving extensive play in the British press.  

Posted by ct3/opticalceu at 7:33 AM EDT
Updated: Saturday, 31 July 2010 7:38 AM EDT
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