Topic: Contact Lenses
Just in time for back-to-school, Bausch + Lomb is teaming up with award-winning actress Marcia Gay Harden to raise awareness of vision care with parents and kids. Studies reportedly show that kids with glasses sometimes choose not to wear them, which negatively affects their performance in school.
The company noted that the Contact Lenses in Pediatrics (CLIP) Study, conducted at Ohio State University College of Optometry, New England College of Optometry, and University of Houston College of Optometry, showed that 68 percent of children and 65 percent of teens reported improved performance in activities after wearing contact lenses.
The company also is running a contest, "Seeing Eye to Eye," which asks parents with kids between the ages of 10 and 19 to submit a story of 200 words or less along with a photo by Aug. 27. The grand prize winners will receive a $5,000 scholarship and the opportunity to attend the American Music Awards on Nov. 21. For details go to www.facebook.com/soflens. In addition the company is offering a back-to-school promotion for its SofLens disposables.
