Topic: Optical
"Canada's opticians, squeezed between their professional rivals — optometrists — and non-professional fly-by-night and online dispensaries are setting out to carve a larger niche in the vision-care business," reports CBC News. "The Opticians Council of Canada launched a national public awareness campaign Friday, which includes television ads and a website aimed at steering consumers to licensed opticians. 'We're calling ourselves "vision architects,"' explained [Janice] Schmidt, a former chair of the OCC and co-ordinator of the optician program at Georgian College in Barrie, Ont. 'We're the ones that will design the eyewear, design the lens that is going to go into the frame.'" Should American opticians do the same?
