Topic: Sunglasses
The Financial Post reports that "in deciding to donate the US$180 sunglasses to protect the delicate eyes of emerging miners who were trapped underground for 69 days, the athletic eyewear outfitter [Oakley] has scored a branding coup worth an estimated US$41-million in exposure, according to research firm Front Row Analytics."
Posted by ct3/opticalceu
at 6:56 AM EDT
Updated: Thursday, 21 October 2010 7:09 AM EDT
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Updated: Thursday, 21 October 2010 7:09 AM EDT
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