Topic: Eye Care
To celebrate Gap Adventures’ 20th Anniversary and its fund-raising event, Ignite the Nite, founder Bruce Poon Tip suggested a contest for employees. Gap Adventures staff around the globe were asked to create short videos that showcase an engaging story of how they have personally put into action one of the company’s five core values. The winner would receive two VIP box tickets to Neil Young’s Annual Bridge School Benefit Concert, October 23rd, in Mountain View, California. The show will feature music legends Pearl Jam, Elvis Costello, Billy Idol, Jackson Browne, and the reunion (after 40 years) of Buffalo Springfield.
Neil Hamdani and Matt Kinch won. Two hours later, Neil offered his colleagues a chance to win his ticket by connecting with their social networks and convincing "them to donate to support Planeterra’s ‘Ignite the Nite’ fundraiser.” Planeterra, the non-profit Poon Tip founded in 2003, is raising $60,000 to establish a permanent vision centre to help restore sight to thousands of rural Cambodians.
For the next several hours, Gappers from around the globe chimed in with their contribution to the spontaneous, second contest. By noon Thursday, Gap Adventures staff had voluntarily raised an additional $2,000 for the 20/20 Vision Centre.
To view entrants’ videos, http://travelblog.gapadventures.com/2010/10/19/best-contest-ever-what-will-gappers-do/ . For more information on Ignite the Nite and Gap Adventures, visit www.ignitethenite.com or www.gapadventures.com
