Topic: Optical
A pubicity release from Consumer Reports notes: "Consumer Reports surveyed more than 30,000 bespectacled readers about their most recent purchase of a pair of eyeglasses and found that Costco topped the Ratings of eyeglass retailers, which included large chains, independent local optical shops, and private doctors offices....Costco Optical earned the highest score for overall satisfaction among chains, and also beat out most of its competitors for price -- a pair of glasses cost a median of $157 compared with a median of $211 at independent optical shops and $212 at eye doctors' offices."
Several points are not mentioned in the press release. Average price makes little sense; price will depend on what type of frame and lenses the individual selects. Another point: With more than 400 locations, making its optical department the fourth largest in the U.S., one can logically assume that more of CR's readers went to Costco than to any 100 independent practices, skewing the results.
