Monday, 26 July 2010

"Little Bit Apple, A Lot of Disney": The NYTimes Description of Luxottica's New Store Concept
Topic: Optical
Several days ago, we noted that Luxottica launched a new eyewear store in Australia. The store is called Eye Hub. The New York Times has an interesting spread, including pictures, about it.

Posted by ct3/opticalceu at 7:08 AM EDT
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CLs Major Source of Complications for Children
Topic: Contact Lenses
A recent study conducted by researcher with the Food and Drug Administration noted that "More than 70,000 children and teens go to the emergency room each year for injuries and complications from medical devices, and contact lenses are the leading culprit, the first detailed national estimate suggests.

"About one-fourth of the problems were things like infections and eye abrasions in contact lens wearers. These are sometimes preventable and can result from wearing contact lenses too long without cleaning them."

Without immediate access to Pediatrics magazine, which published the study, we could not discover how many of the problems associated with the complications come from children wearing cosmetic contact lenses.

By the way, the story, which first appeared yesterday, is receiving tremendous play in the media, so you might find yourself fielding questions from parents whose children are or might be candidates for CLs.

Posted by ct3/opticalceu at 6:58 AM EDT
Updated: Monday, 26 July 2010 7:32 AM EDT
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Sunday, 25 July 2010

Prices Vary Considerably Among Optical Outlets
Topic: Optical
Of course prices vary from optical shop to optical shop--for a variety of reasons. You might want to take a look at the results of a survey conducted by the magazine Consumers Checkbook. It focuses of the San Francisco area, but it may give you food for thought. The survey is receiving a good deal of attention on the Internet. Here's another site.

Posted by ct3/opticalceu at 5:34 PM EDT
Updated: Sunday, 25 July 2010 5:40 PM EDT
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Cosmetic Contact Lenses--Again and Again
Topic: Contact Lenses
By our count, there have been more than three dozen stories about Lady Gaga and the dangers of cosmetic contact lenses--as was reported her several weeks ago and as was reported on the OpticalCEUs website (www.opticalceu.com) back in May. When you do a Google search, there are more than nine pages of results. Your patients, at least the adults, should be aware, but you can be sure that the teenagers aren't or are ignoring the warnings.

Posted by ct3/opticalceu at 5:22 PM EDT
Updated: Sunday, 25 July 2010 7:35 PM EDT
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New Website for CL Consumers
Topic: Contact Lenses
There's a new website for contact lens users. According to the press release, "LenspriceCompare.com is a website that has been created to offer consumers the ability to learn about contact lens products, compare prices and find the best possible rebate and coupon schemes for their purchase." Go to the site. Judge the quality of information. Judge its marketing advantages for your shop.

Posted by ct3/opticalceu at 5:15 PM EDT
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We're Back
Topic: Optical--Sort Of
We have returned after a week along a place in Maine called Toddy Pond, a nine-mile long, one-mile wide pond between the towns of Ellsworth and Blue Hill. Daytime temperatures around 80, nighttime 65. Sunshine, mostly. Hiking, kayaking, sitting in the sun, eating lobster, seeing lighthouses. Now optical news.

Posted by ct3/opticalceu at 5:02 PM EDT
Updated: Sunday, 25 July 2010 7:36 PM EDT
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Tuesday, 20 July 2010

Dutch Optical Sales
Topic: Optical
"Sales of contact lenses grew modestly in 2009 despite the economic downturn. Sales of spectacles depend more on fashion trends and, therefore, a good economic climate, whereas sales of contact lenses do not." That's the word about the Dutch optical marketing, according to a new report from Fast Market Research.

Posted by ct3/opticalceu at 11:30 AM EDT
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"Ponch" CH[i]Ps In with Transitions New Program
Topic: Contact Lenses
Erik Estrada, who played Ponch in the 1970s television show CHiPS, started working with Transitions on its new marketing campaign called "Highway Sight Patrol." It began at the RBA Canadian Open in Toronto.

Posted by ct3/opticalceu at 11:22 AM EDT
Updated: Tuesday, 20 July 2010 11:41 AM EDT
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Luxottica Opens the "Future" of Eyewear Retailing?
Topic: Optical

Earlier this week Luxottica opened a new retail outlet in Melbourne, Australia. A press release about the store stated, "With a simulator room for testing glasses and sunglasses for glare and wind resistance, a product vault featuring stunning and exclusive designer glasses visible from every area of the store, touch-screen interactive mirrors that allow people to play back their new look, a secure play place where parents can leave their kids while they shop, the concept store reflects the next generation in experiential shopping."

Its CEO Andrea Guerra said the company's long-term goal is for this concept to be adapted globally. There are plans for more stores in Australia to debut in the next two to three years, and additional stores could in the future be opened in key markets such as China, the UK and the United States, according to the press release. He reportedly said, " "With the features the new store concept has to offer consumers, quite simply it sets new standards for international retailing."

Posted by ct3/opticalceu at 11:12 AM EDT
Updated: Tuesday, 20 July 2010 11:43 AM EDT
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Glen Beck Going Blind?
Topic: Eye Care
In a recent meeting with his fans, the controversial talk-show host Glen Beck confessed that he was recently diagnosed with macular corneal dystrophy.

Posted by ct3/opticalceu at 11:01 AM EDT
Updated: Tuesday, 20 July 2010 11:42 AM EDT
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Eye Care for the Elderly
Topic: Eye Care
In a recent New York Times blog post, Paula Span writes: "Often seniors don’t consider vision problems a priority, especially if they don’t cause pain. An annual exam runs an average $150 nationally, according to the American Academy of Ophthalmology. Since Medicare doesn’t cover routine eye exams, eyeglasses or prescriptions, many seniors are tempted to postpone the expense."

Posted by ct3/opticalceu at 10:54 AM EDT
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Saturday, 17 July 2010

Now It's Off on Vacation
Topic: Optical--Sort Of
Yesterday, we said we would be absent for a while, taking a break. Alas we waited a day. Now our break begins. See you soon. Check with us in about eight days.

Posted by ct3/opticalceu at 5:28 AM EDT
Updated: Saturday, 17 July 2010 5:28 AM EDT
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Hottest New Eyewear Designer?
Topic: Eyewear
Again Esquire Magazine has another hot tip for opticians and people who wear eyeglasses. Matt Singer and his Secret Identity collection are hot. Maybe, maybe not. Take a look and see what you think.

Posted by ct3/opticalceu at 5:26 AM EDT
Updated: Saturday, 17 July 2010 5:29 AM EDT
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Ten Best Sunglasses, According to Esquire Magazine
Topic: Sunglasses
Recently the style blogger for Esquire Magazine came out with a slide show of the what the magazine considers the 10 best sunglasses of 2010. You might want to note as a sales pitch for your male customers.

Posted by ct3/opticalceu at 5:24 AM EDT
Updated: Saturday, 17 July 2010 5:29 AM EDT
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Mayo Clinic Offers Tips on Sunglasses
Topic: Sunglasses
The German site FinanzNachrichen.de reported the following (in English): "For shielding eyes from sunlight, not all sunglasses are created equal. In the July issue of Mayo Clinic Women's HealthSource, Amir Khan, M.D., Mayo Clinic ophthalmologist, discusses some considerations for purchasing sunglasses to help ensure good eye health" The summary of Khan's article presents good, concise information that you could use as a flyer for your customers.

Posted by ct3/opticalceu at 5:21 AM EDT
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Friday, 16 July 2010

Younger Not Better for IOLs
Topic: Contact Lenses

OSNSuperSite reported that "a study examining primary IOL correction of monocular aphakia in infancy found that at 1 year, 63% of children in an IOL implantation-only group needed one or more additional intraocular operations, as opposed to 12% of children in a contact lens-only group.

"The additional operations were performed mainly to "clear lens reproliferation and pupillary membranes from the visual axis," according to the study."

Posted by ct3/opticalceu at 7:44 PM EDT
Updated: Saturday, 17 July 2010 5:31 AM EDT
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For Soccer Fans or Any One Who Needs a Laugh
Topic: Optical
Do you need eyewear

Posted by ct3/opticalceu at 1:46 PM EDT
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Taking a Break
Topic: Optical--Sort Of
We recently launched Optical News from OpticalCEUs, and we already need a break. It's also July. Summertime. Playtime. We'll be back soon.

Posted by ct3/opticalceu at 7:35 AM EDT
Updated: Friday, 16 July 2010 8:30 AM EDT
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ANSI
Topic: Optical
ANSI, as in the organization that generates the ANSI standards, recently announced: "With the bright summer sun hitting beaches and backyards across the country this month, July has been designated UV Safety Month by the American Academy of Ophthalmic Executives. Standards for sunglasses and other ophthalmic products are essential in keeping people’s peepers safe, healthy, and functioning at their best."The announcement comes somewhat late.

Posted by ct3/opticalceu at 7:27 AM EDT
Updated: Friday, 16 July 2010 1:34 PM EDT
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Believe It or Not: Excitement about Safety Eyewear Study
Topic: Safety Eyewear
Nanofilm recently announced that it would conduct a field test of its Defog It antifogging agent for safety eyewear. Phones were ringing off the hook. "The response shows professionals are looking for solutions to the hazard of fogged safety eyewear in utilities, pulp and paper, construction, law enforcement and military workplaces," says John Swett, Vice President of Sales and Marketing There is no cost to the participate in the test.

Safety Online reports that the 12-day program provides antifog products for company use and includes a 10-question survey about fogging as a factor in workers' failure to wear safety eyewear and fogged eyewear as a workplace hazard for workers in utilities, paper mills, steel manufacturers, construction companies and military units. You might want to let some of your customers know about this study.

Posted by ct3/opticalceu at 7:20 AM EDT
Updated: Friday, 16 July 2010 1:37 PM EDT
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