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Tuesday, 3 August 2010
'For Eyes Optical' Takes a Different Look
Topic: Optical
For Eyes Optical has produce four television commercials directed at potential customers who forgotten that high prices do not guarantee miracles. Using the reminder: "Unless the glasses can perform miracles, don't pay more than you have to," the ads absurdly exaggerates reality simply because the character slips on a pair of glasses. To watch the campaign, click: http://www.fliqz.com/aspx/permalink.aspx?vid=30389acade2d4b3c834cd3c211aeeea4.

Posted by ct3/opticalceu at 8:21 AM EDT
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Heat Wave Spurs Sunglass Sales
Topic: Sunglasses
That's what happened in the UK, according to Optometry Today. "A boom in sunglasses sales has been recorded as the UK sweltered earlier this year. Market research firm GfK believes that £18.9m worth in sales was made through opticians in the second quarter of 2010, achieving a three-year record as temperatures in the UK soared to a four-year month-on-month high."

Posted by ct3/opticalceu at 7:51 AM EDT
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Monday, 2 August 2010
Actors Make Specs Sexy
Topic: Eyewear
That's the claim of the British newspaper, the Daily Mail: "Spectacles - the bigger and bolder, the better - are having a fashion moment: Madonna and daughter Lourdes, Myleene Klass, Alexa Chung, Kelly Brook and Britney have all been snapped in statement styles recently."

Posted by ct3/opticalceu at 6:11 AM EDT
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Sunday, 1 August 2010
New Site about OpticalCEUs
Topic: Continuing Education
If you have never attended one of OpticalCEUs continuing education conferences, held each spring and fall at one of the Foxwoods hotels conference centers, here's a chance to get to see what you are missing: Elegant Education.

Posted by ct3/opticalceu at 10:40 AM EDT
Updated: Sunday, 1 August 2010 10:53 AM EDT
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Optical Market Still Slumping
Topic: Optical
Last week VisionMonday.com reported: "The total U.S. vision care market’s revenues dipped 3 percent for the 12 months ending June 2010 to $31.7 billion compared to $32.7 billion in the prior year 12-month period, according to the newly-released Q2 Consumer Barometer," a report conducted for members of Vision Council.

Posted by ct3/opticalceu at 8:44 AM EDT
Updated: Sunday, 1 August 2010 8:45 AM EDT
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Saturday, 31 July 2010
Would You Buy a Pair of Glasses from an Optician?
Topic: Optical

That's precisely what the Brits are beginning to ask themselves, according to a new study. A vast majority of Brits (66%) believe that opticians are ripping them off, and 25% believe that their opticians pressured them into buying prescription eyewear.

In case you were thinking that British opticians were ruffians and hooligans, think again. The study notes that the problem has nothing to do with morality and everything to do with language. Apparently opticians use too much jargon (industry speak) and confuse their customers.

The story is receiving extensive play in the British press.  


Posted by ct3/opticalceu at 7:33 AM EDT
Updated: Saturday, 31 July 2010 7:38 AM EDT
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Glaumoca Meds and Post-Op Infections
Topic: Optical
"[Ocular surface disease]is prevalent among medically treated patients with glaucoma," the study authors wrote. "The severity of [ocular surface disease] symptoms is positively correlated to the number of IOP-lowering medications used."That's the report from the OSN Supersite based on an article that appeared recently in Cornea.

Posted by ct3/opticalceu at 7:13 AM EDT
Updated: Saturday, 31 July 2010 7:21 AM EDT
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NASA (Yes, the Space Agency) Takes CLs Higher Tech
Topic: Contact Lenses

Imagine CLs that record your body temp. With the use of nanotechnology, NASA researchers are putting biosensors into CLs. Professor Babak Parviz will present "What If Your Contact Lens Could Show You Images." Parviz will provide an overview of the process it took to build contact lenses.The presentation will be August 3 in the Reid Conference Center at NASA's Langley Research Center in Hampton, VA.


Posted by ct3/opticalceu at 6:35 AM EDT
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Hug a Tree, Save Your Eyesight
Topic: Optical
A new peer-reviewed report from the Environmental Protection Agency (EPA) has predicted that the Montreal Protocol will result in more than  22 million fewer cataract cases for Americans born between 1985 and 2100. By the way, August is Cataract Awareness Month.

Posted by ct3/opticalceu at 6:18 AM EDT
Updated: Saturday, 31 July 2010 7:23 AM EDT
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Friday, 30 July 2010
Freebies for Eye Health

Some 29 volunteer ophthalmologists examined 499 individuals recently as part of the American Academy of Ophthalmology's first EyeSmart EyeCheck vision screening, a program created to detect eye disease and visual impairment. Because of findings from research conducted by the Los Angeles Latino Eye Study (LALES) revealed that Latinos have higher rates of visual impairment, the AAO decided to offer its first EyeSmart program at the Family Health Fair hosted by Lady Queen of Angels Church in downtown Los Angeles. More than 50 percent of the patients were afflicted by some type of visual impairment and 70 percent needed follow-up care.


Posted by ct3/opticalceu at 9:04 AM EDT
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Stop Looking at Those Monitors
Topic: Optical

Eyes itch, feel tired, or do you have headaches. Maybe it's about time you stopped looing at your monitor or put down that iPhone. In a report from the news service Reuters, "according to recent research with VSP Vision Care eye doctors, 33 percent reported that nearly one third or more of their patients suffer from symptoms of Computer Vision Syndrome or digital device-related vision problems.  The most common symptoms of patients suffering from Computer Vision Syndrome include eye strain (82 percent), dry or irritated eyes (74 percent), fatigue (70 percent) and headaches (61 percent).  Yet, two in three eye doctors report 20 percent or fewer of their patients even know what Computer Vision Syndrome is, showing a low level of understanding of the condition."


Posted by ct3/opticalceu at 8:47 AM EDT
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Thursday, 29 July 2010
For Optical History Buffs
Topic: Optical--Sort Of
The Optical Heritage Museum has created a PDF file of the 1913 Optical Society of America's Standards on Spectacles and Eyesglasses.You can read it online or download it to your computer. You read the file using Adobe Acrobat Reader, which usually comes installed on most computers. The reader is available free-of-charge.

Posted by ct3/opticalceu at 7:49 PM EDT
Updated: Friday, 30 July 2010 8:31 AM EDT
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ANSI Z80.1 Standard Changed
The Vision Council recently noted that the American National Standards Institute (ANSI)  approved a series of updates to the Z80.1 standard for prescription spectacle lenses. The update should result in better durability and quality.

Posted by ct3/opticalceu at 7:42 PM EDT
Updated: Friday, 30 July 2010 8:33 AM EDT
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Separate Vision Insurances Leads to More Exams
Topic: Insurance
"People who have vision insurance separate from their general health insurance plan are more likely to get their eyes examined, according to a study by the National Association of Vision Care Plans," according to InsuranceCorner.com.

Posted by ct3/opticalceu at 7:21 PM EDT
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Vision-Ease Sues Transitions
Topic: Lenses
Bloomberg.com has reported that "Vision-Ease Lens Inc., a unit of IEAP X LP, sued PPG Industries Inc.’s Transitions Optical Inc. for allegedly monopolizing the market for eyeglass lenses that darken when exposed to sunlight." That's the entire story as posted for now.

Posted by ct3/opticalceu at 10:54 AM EDT
Updated: Thursday, 29 July 2010 10:55 AM EDT
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Celebrate World Sight Day 2010

Four percent of the world's population is blind or vision impaired, even though 80 percent of the blindness is avoidable. For example, a good deal of blindness is the result of trachoma, which affects 84 million people, annually leaving 8 million visually impaired, and river blindness, which infects 18 million people, resulting in blindness for more than a quarter million. The lives of 153 million people, who have no access to eye care, could be changed dramatically.

That could change on October 14 with international support from optometrists and opticians. If you think you may want to help Vision 2020, you can get the low-down by using this link.

Participants in the program include IAPB (International Agency for the Prevention of Blindness), World Blind Union (WBU), International Council of Opthamology, Merck & Company, Carl Zeiss, Light for the World, International Centre for Eyecare Education, and many more. 


Posted by ct3/opticalceu at 7:44 AM EDT
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Safilo Gives Eyewear to 75 Athletes
Topic: Eyewear
Safilo USA recently gave 75 Special Olympic athletes free eyewear through the Opening Eyes vision care program. The company noted that the care and prevention program, Opening Eyes, was founded by the American Optometric Association’s Sports Vision Section and formally incorporated into the Special Olympics Healthy Athletes program in 1997. A generous grant from the Lions Clubs International Foundation formalized a global partnership and enabled the Opening Eyes program to expand internationally.

Posted by ct3/opticalceu at 7:02 AM EDT
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Wednesday, 28 July 2010
Yet Another App: Vision Test
Topic: Optical
Yesterday Essilor announced that it launched in Britian Vision Test, an app for iPhones and iPads. According to the company, the objective is to drive customers to "independent Varilux Specialist practitioners." The app requires users to complete an interactive vision test that includes several modules, including visual acuity, astigmatism, and duochrome. Each test has a pass or fail mode. Users with results of less than 100% are advised that their vision could be improved through optical correction. Using the app, users can search immediately for their nearest optician offering Varilux by entering their postcode or through GPS based on their current location.

Posted by ct3/opticalceu at 1:00 PM EDT
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Retinal Images: There's an App for That
According to the Austrailian website Mivision.com, there's an iPhone  and iPad app for approximately 2500 retinal images, created by Dr. Salmaan Qureshi.

Posted by ct3/opticalceu at 12:32 PM EDT
Updated: Wednesday, 28 July 2010 12:34 PM EDT
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Tuesday, 27 July 2010
Get the FDA Study about CLs and Children
Topic: Contact Lenses
Earlier we reported that FDA researchers found a high incidence of problems associated with children's use of contact lenses. For a complete copy of the study, click here.

Posted by ct3/opticalceu at 10:24 PM EDT
Updated: Tuesday, 27 July 2010 10:28 PM EDT
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