RESUME

I have 9 years of working experience. I have good communication skills and able to interact with people at all levels. I am resourceful, responsible and capable of organizing promotional activities. I am computer literate and familiar with internet, Microsoft office software (WinWord, excel, power point etc) and other softwares (adobe illustrator, PhotoShop and CorelDraw). Most importantly is that I have a positive attitude.

 

Personal Particulars
Full name : Nicole Lim Chooi Li
Marital Status : Single
Birthdate : March 27, 1972
Address : 22 Ravensthorpe Drive, Loughborough. Leicester. LE114WA. UK
Tel : 07752891030

 

 

Education:
PRIMARY - SECONDARY (1979 - 1989) CONVENT BUKIT NANAS

(High School) - SPM (GCE Standard - 6 passes) GRADE 2

Click here to view certificate

Click here to view the translated copy

 

SECRETARIAL STUDIES (DECEMBER 1989 - MARCH 1991)
RIMA SECRETARIAL FINISHING COLLEGE - PSC CERTIFICATE

Click here to view testimonial

Click here to view certificate of appreciation

Click here to view certificate

 

* HAS BEEN EXAMINED BY THE FOLLOWING EXAMINATION BOARD / SUBJECT *

PITMAN EXAMINATIONS INSTITUTE
- English for Business Communications (Intermediate Level) - view certificate
- Book-keeping and Accounts (Elementary Level) - view certificate
- Typewriting (Intermediate Level (35 words per minute)) - view certificate

LONDON CHAMBER OF COMMERCE AND INDUSTRY
- Typewriting (Second Level (Proficiency - pass with distinction)) - view certificate

COURSE ATTENDED
National Computing Centre (NCC) - view certificate

Microsoft Windows 2000 Professional Online Sales Training - view certificate

Microsoft OEM System Builder Program - view certificate

Chartered Institute of Marketing (CIM) Part 1

COURSE PURSUING
RIMA COLLEGE
Executive American Degree Program - view transcript

Grade obtained :
College Algebra - Grade C+
Sociology - Grade B+
American National Government - Grade A
Microeconomic - Grade A

Skills:
Proficient in Corel Draw, Adobe (PhotoShop & Illustrator), Quark Express, Front Page, WinFax Pro, Microsoft Office (Power Point, Excel, WinWord Outlook Express and Internet Explorer) and Macromedia Flash.

Able to produce artwork for print advertisement, brochure, leaflets, postcard, business card, letterhead, proposals, presentations, basic WebPages, etc. Able to manage a set of customer's data for mass emailing.

Typewriting speed is 55 - 65 wpm.

Language
Spoken - Mandarin, Cantonese, Hakka, English & Malay
Written - English & Malay


Employment History

admin cum media executive
at Genesis The Ad Agency Sdn Bhd (Advertising Agency)
1992 - 1997 reports to Managing Director.

This company is an accredited advertising agency (above the line). I started as an Administration Assistant and a year later (1993) I was being promoted to Administration Executive. Then later I take over the duties of media planning and buying as well.

I manage and co-ordinate the office efficiently to ensure the daily operation of the office runs smoothly.

My daily tasks are as follows:
• Prepare quotations and proposals • Prepare transparencies • Maintain Office fixture and fittings • Prepare employee • Claims and contracts • Government matters • Office supplies (stationery & beverages) • Prepare meetings & minutes • Make travel arrangements • Arrange appointments • Prepare payroll • Interview candidates • Source for suppliers • Source for minister pictures and their titles • etc.

During the absence of the Managing Director, I am responsible in servicing existing clients and co-ordination with the creative department to ensure that client's requirements are delivered according to deadlines. I liase with media owners. (I.e. TV Station, Radio Station and Publisher) on all media placement and planning as well as advising clients on advertising print materials.

I solicit for sponsorships and co-ordinate event promotions (road-shows, annual dinners, product launching etc).

Credentials:-
Joint promotion with BMG (a recording company), organizing their new artists to Kerry Leisure at Leisure Mall - an autograph session. The first 100 customers will receive free gifts, sponsored by Kao Biore, Cambert, Soda Jeans and Mustang T-shirts.

Product launching at Sungai Wang Plaza for Rado watch. I have arranged Miss Malaysia Tourism to officiate the ceremony and invite the press for media coverage.

I also service accounts and they are PT Mustika Ratu (Cosmetic), Negara Properties (Property Developer), Emkay Group (Property Developer), Super Komtar / Super Kinta (Supermarket) and Securicor / Safeguards (Security Company).

advertising and promotion executive
at Antioni Sdn Bhd and Bontton Sdn Bhd ( A member of the Hiap Yiap Group of Companies)
(Distributor of Antioni, Bontton and BUM Equipment sports and casual wears)
1997 (5 months only) reports to General Manager.
(reason for leaving : economy crisis)

My responsibilities are to source premium items to support sales especially in festive season. To plan media insertions in newspaper, magazine, billboards, etc. Design banners, buntings, flaglines, posters etc. (below the line), therefore I have well contact with printers and as well as media owners.

I handle sponsorships e.g. SEA GAMES 97, MERDEKA RUN which liase with Olympic Council of Malaysia and Majlis Sukan Malaysia and schools sports tournament. I also organise promotional activities like outlet launch, fashion shows etc.

advertising & promotion executive
at IBI Holdings (M) Sdn Bhd (Computer Retail Chain Stores, Networking Solution & Recycled Toner Cartridge)
1998 - August 2000 reports to the Group Managing Director.

They are an established group of companies involved in information technology, retailing and renewable resources and advanced composite materials. My responsibilities are to suggest /develop marketing ideas especially for their subsidiaries PC Partners, on Zyxell Computer System. I also handle media planning, media placements, promotion, merchandising, and print materials inclusive designing advertising materials, exhibitions and many others.

On top of that, I monitor customer data updates and amendments. I design e-newsletter to distribute to all dealers and sales department and ad hoc customer inquiries on the latest product pricing, promotional offer and special notices. I send it through e-mails and fax (WinFax system).

I was also being sent to IBI Systems Corporation, San Jose, California to ensure of the product design and co-ordination is according to the marketing plan for VGA and FAX MODEM cards in Malaysia, as well as in the USA.

I also organize campaigns for Laser Re Nu, another subsidiary of the group, which is joint effort with WWF (World Wildlife Fund Malaysia) on a collection program for toner cartridges, encouraging Malaysians to recycle their toner cartridges and exchange it with gifts (in point form).

I am friendly & cheerful personality and like to organize activities. My creativeness and resourcefulness led to my election as the President of IBI Sports and Leisure club, where I handle all sport & leisure activities and sponsorships for the club.

e-Marketing Executive
Park Plaza International Kuala Lumpur (4 stars hotel)
from August 2000 to October 2001 reports to Director of Sales & Marketing.

Skills required is in the use of multimedia in corporate communications, developing e-commerce solutions for business from a marketing perspective, and managing the production of simple animation, electronic newsletter, webpages designing, print, e-commerce, email marketing and usability testing.

My responsibilities include planning, identification and targeting of new markets, business and database management and marketing of corporate identities.

I am experienced in use of the Internet as a marketing, communications and business tool.