BT 118 - Introduction to Media Writing

COURSE SCHEDULE

WEEK ONE:
Media Writing and the Media Writer
1.1.good writing is...
1.2.the writer's role
1.3.types of media writing


WEEK TWO:
Media Writing and the Media Writer Part 2
1.4.some perennial style problems
1.5.introduction to word processing basics


WEEK THREE:
Aural Style
2.1.characteristics of good aural copy
2.2.narration
2.3.news copy (leads, etc.)


WEEK FOUR:
Aural Style Part 2
2.4.targeting audiences
2.5.MS WORD


WEEK FIVE:
Writing From Research
3.1.basic research skills


WEEK SIX:
Writing From Research Part 2
3.2.precis and summary writing


WEEK SEVEN:
Writing From Research Part 3
3.3.research and the net


WEEK EIGHT:
Basic Business Forms
4.1.memos, reports
4.2.proposal, letters of request, queries
4.3.MS word templates


WEEK NINE:
Structure and Aesthetics
5.1.story structure, elements of story, drama script format


WEEK TEN:
Structure and Aesthetics Part 2
5.2.documentary elements/aesthetics television script format


WEEK ELEVEN:
Structure and Aesthetics Part 3
5.3.program aesthetics - openings, body, closings, commercial placement


WEEK TWELEVE:
Broadcast Production Topics
6.1.private client, proposals, treatments, sequence outlines


WEEK THIRTEEN:
Broadcast Production Topics Part 2
6.1.private client, proposals, treatments, sequence outlines continued


WEEK FOURTEEN:
Broadcast Production Topics Part 2
6.2.television ad, demographics, etc., targeting, script format and storyboards.


WEEK FIFTEEN:
Consultations


WEEK SIXTEEN:
Consultations

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