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Today's Energizer: "This Nursing Ad made me Cry!" from America's non-profit Nursing Recruiting and Services
Agency
A National Magazine
for Nursing Management, Staff Nurses,
Pracitoners & Hospital Dept. Heads
The Career Institute -- Employment by Nurses for Nurses!
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I hate commercials, so, we decided to make a really cool one... |
After my healthcare provider CEO years, I
joined a wonderful medical consultancy, filled with
deeply-sensitive and creative people. And,
one of our assignments was to help the public
understand the true nature of the important
role played by professional nurses. Oddly, just as some people persist in referring to airline flight attendants as stewardesses and stewards, too many folks cling to the notion of nurses as glorified maids, servants on-duty to cater to our every menial whim while we are hospitalized. In fact, today's nurse is a highly-educated professional, schooled in the operation of incredibly complex technology, required to keep unbelievably-voluminous records and files, and to have amazing stores of knowledge as to to how to administer drugs and...yes...how to save our lives in a moment of crisis. Yet, the concept of nurse-as-maid persists. So, here's the ad we created to help get our perceptions in sync with reality: (There is no talk, no music, no sound effects during this entire [copyrighted] commercial, or, at least not until the last five seconds.)
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