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Gamezombies: Press Releases & other Marketing info

Thursday, 21 July 2005

Xig announcement
Topic: New Game Announcements
FOR IMMEDIATERELEASE Contact: Greg Waring

403.289.9441






XIG™ UNLEASHED UPON NORTH AMERICAN KIDS AND FAMILIES


Striking NEW GAME combines best features of board games, collectiblecards & puzzle creations – ‘the Original Puzzle Trading CardGame’





Chicago,Il, July 16, 2005– GT?Fun & Games Inc. today announced the North American release of‘XIG™ – The Four Elements Game’ for kids andfamilies. The extremely unique and innovatively designed strategy gamewill officially be unveiled and be available at select game retailersthroughout North America beginning July 27th.

“XIG™ is unlike anything in the marketplace today”, said GregScott of GT?. “Most refer to it first as a great new strategy boardgame – others see the fantastic potential as a refreshing brand new arenaand an exciting twist on the collectible card game concept – and othersare simply captivated by the amazing puzzle pathways that the gamecreates.”

Earlyfeedback on the game has been tremendous. “The comments have beenawesome. Our testing through focus groups in various areas of North America, as well as feedback from retailers anddistributors, has given us great confidence that the game will be a big hitwith consumers, young and old. The game seems to have captured that magicblend as it continues to garner fantastic response from both kids andparents.” Over the last two years, the GT? team has thoroughlydeveloped, consumer tested, and refined XIG™ to ensure a successfullaunch and a game that will excite both consumers and retailers. “We are really excited about the retailers who have jumped on board forour launch – we plan to take good care of the original group of retailersthat is forming through our distributors.”

Asneak peak of the game can be found at www.playxig.com,although the full web-site – including a list of where XIG™ can bepurchased – will not officially be unveiled until the game launch date ofJuly 27. GT? has also announced that they will unveil an interestingtwist to XIG™ at their booth at GenCon (www.gencon.com)in Indianapolis,August 18-21.



AboutGT? Fun & Games Inc.
GT? is aCalgary, AB andChicago, ILbased entrepreneurial venture founded by 4 seasoned veterans of variousdisciplines, including graphic design, art direction, strategic management andmarketing. GT? is ‘fun’ inspired and hopes to helpcreate great memories through great games. XIG™ represents thefirst product for GT?, with plans well underway for XIG™ extensions intonew languages and markets, licensed products, and later generations of the coregame.





For moreinformation contact:

Greg Waring or GregScott

Ph -403.289.9441 (XIG1)

Fax –403.289.9441

greg@playxig.com


Posted by games/zombiereviews at 6:03 AM PDT
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