Topic: Toy & Game Fairs
Radio Disney put together the special promotional package below for our exhibitors. If you are not exhibiting, as trade & press, you are our guests and we hope you attend and enjoy the entertainment they are bringing with them - Dr. Kool and Pride, Cabbage Patch Dolls, the Disney Party Patrol and more to come.
See you there!
Mary Couzin
Show Manager
mcouzin@chitag.com
ENHANCE YOUR CHICAGO TOY & GAME FAIR EXPOSURE WITH A UNIQUE PROMOTIONAL PACKAGE ON
RADIO DISNEY AM 1300!
The only radio station in Chicago reaching kids ages 6-12 and their parents is Radio Disney AM 1300. With its enticing mix of Top-40 music, creative on-air promotions and on-site interactive local events, Radio Disney can extend your product messages on air, and showcase your products up close?at high-traffic, family events?within a fun, entertaining, and safe environment.
Radio Disney AM 1300 is proud to announce its partnership with the Chicago International Toy and Game Fair in 2004! Once again, Radio Disney AM 1300 is proud to promote CHITAG throughout the month of August with:
? On air radio and television promos
? Exclusive Radio Disney listener mailings, hotline and website inclusion
? On-site Radio Disney Party Patrol live events featuring exciting new family-friendly artists including: Dr. Kool and Pride!
We invite you to join the many sponsors who have partnered with Radio Disney at the International Toy and Game Fair and other family-friendly community events for great success:
? Zours Candies
? Vitaball Bubblegum vitamins
? Cabbage Patch Dolls
? Nissan Motors
? Pontiac Montana
? Score Learning Centers
? Ocean Potion Skin Care
? Buena Vista Home Video/Hollywood Records/Walt Disney Pictures
? Pella Windows
? Bubble Tape Gum
? And many more!
As a special Toy and Game Fair partner, Radio Disney can extend awareness, exposure and excitement for your toy/game product(s) and/or services on display at the fair. Special opportunities are also presented to take your products ?on the road? with us to a number of key family targeted events that Radio Disney will be visiting this summer.
In addition to the sponsorship package listed within this presentation, Radio Disney can work with you to design a special on-air/on-site integrated marketing program that is customized to your specific needs.
Please read through the enclosed proposal and additional Radio Disney information. Feel free to call us here at the station at 312-984-5299 and ask for Karyn Esken, Station Manager. I will be happy to talk with you in more detail.
Radio Disney/CHITAG Partnership Package
This 4-week program includes both on-air and on-site promotion with Radio Disney and includes:
Commercial schedule: August 16- September 5, 2004
? 50: 60 second dedicated commercial messages, including spot production (if necessary) at no additional charge.
Inclusion within Radio Disney?s Toy and Game Fair promotional spots
? 50: 60-second promotional spots supporting Toy and Game Fair. Spots designed to generate awareness and excitement for the Fair and promote consumer attendance; sponsor tags included in all spots.
Exclusive, 1-hour, on-site ?Radio Disney Party Patrol? event at Chicago International Toy and Game Fair, themed to your product/service
? Completely turnkey at the Toy and Game Fair, our ?Radio Disney Party Patrol? will execute a highly energetic, interactive, 60-minute family event during the fair, themed and designed around your product or service. Show will include games and giveaways surrounding your strategic messages
Couponing and Prize Giveaways of your toy/game products at non-competitive Radio Disney Party Patrol events throughout August/Sept
? Radio Disney will showcase your toy/games at non-competitive events that the station visits throughout August via prize giveaways and coupon distribution (if desired and supplied by client).
Media Investment: $5300 net