ChiTAG & Radio Disney
Topic: Toy & Game Fairs
ENHANCE YOUR CHICAGO TOY AND GAME FAIR EXPOSURE WITH A UNIQUE
PROMOTIONAL PACKAGE ON
Dear Toy and Game Industry Professional,
Radio Disney put together the special promotional package below for our
exhibitors. If you are not exhibiting, as trade & press, you are our guests
and we hope you attend and enjoy the entertainment they are bringing with them
- Dr. Kool and Pride, Cabbage Patch Dolls, the Disney Party Patrol and more to
come.
See you there!
Mary Couzin
Show Manager
mcouzin@chitag.com
ENHANCE YOUR CHICAGO
TOY & GAME FAIR EXPOSURE WITH A UNIQUE PROMOTIONAL PACKAGE ON
RADIO DISNEY
AM 1300!
The only radio station in
Chicago reaching kids ages 6-12 and their parents is Radio Disney AM 1300.
With its enticing mix of Top-40 music, creative on-air promotions and on-site
interactive local events, Radio Disney can extend your product messages on air,
and showcase your products up close?at high-traffic, family
events?within a fun, entertaining, and safe environment.
Radio Disney AM 1300 is
proud to announce its partnership with the Chicago International Toy and Game
Fair in 2004! Once again, Radio Disney AM 1300 is proud to promote CHITAG
throughout the month of August with:
?
On air radio and
television promos
?
Exclusive Radio Disney
listener mailings, hotline and website inclusion
?
On-site Radio Disney
Party Patrol live events featuring exciting new family-friendly artists
including: Dr. Kool and Pride!
We invite you to join the many sponsors who have
partnered with Radio Disney at the International Toy and Game Fair and other
family-friendly community events for great success:
?
Zours Candies
?
Vitaball Bubblegum
vitamins
?
Cabbage Patch Dolls
?
Nissan Motors
?
Pontiac Montana
?
Score Learning Centers
?
Ocean Potion Skin Care
?
Buena Vista Home
Video/Hollywood Records/Walt Disney Pictures
?
Pella Windows
?
Bubble Tape Gum
?
And many more!
As a special Toy and
Game Fair partner, Radio Disney can extend awareness, exposure and excitement
for your toy/game product(s) and/or services on display at the fair. Special
opportunities are also presented to take your products ?on the
road? with us to a number of key family targeted events that Radio Disney
will be visiting this summer.
In addition to the
sponsorship package listed within this presentation, Radio Disney can work with
you to design a special on-air/on-site integrated marketing program that is
customized to your specific needs.
Please read through the
enclosed proposal and additional Radio Disney information. Feel free to call
us here at the station at 312-984-5299 and ask for Karyn Esken, Station
Manager. I will be happy to talk with you in more detail.
Radio Disney/CHITAG
Partnership Package
This 4-week program
includes both on-air and on-site promotion with Radio Disney and includes:
Commercial
schedule: August 16- September 5, 2004
?
50: 60
second dedicated commercial messages, including spot production (if necessary)
at no additional charge.
Inclusion
within Radio Disney?s Toy and Game Fair promotional spots
?
50:
60-second promotional spots supporting Toy and Game Fair. Spots designed to
generate awareness and excitement for the Fair and promote consumer attendance;
sponsor tags included in all spots.
Exclusive,
1-hour, on-site ?Radio Disney Party Patrol? event at Chicago
International Toy and Game Fair, themed to your product/service
?
Completely
turnkey at the Toy and Game Fair, our ?Radio Disney Party Patrol?
will execute a highly energetic, interactive, 60-minute family event during the
fair, themed and designed around your product or service. Show will include
games and giveaways surrounding your strategic messages
Couponing and Prize Giveaways of your toy/game
products at non-competitive Radio Disney Party Patrol events throughout
August/Sept
?
Radio Disney
will showcase your toy/games at non-competitive events that the station visits
throughout August via prize giveaways and coupon distribution (if desired and
supplied by client).
Media Investment: $5300 net
The Chicago Int?l Toy& Game Fair at Navy Pier
Mood:
celebratory
Topic: Toy & Game Fairs
The Chicago Int?l Toy& Game Fair at Navy Pier
September 4, 5 and 6, 2004 ? Consumer Show
The inauguralChicago Int?l Toy & Game Fair was a success! Visit our website at:
CHITAG.com
for pictures fromthe 2003 Fair
We have negotiated an unbeatable deal with Embassy Suitesfor our exhibitors? just 2 blocks from Navy Pier, a 2-room suite with aview of city or lake, a hot breakfast and many more amenities for only$139/night. Visit the website for details.
Below are comments from a few of the exhibitors andattendees to tell you about their experience in 2003. We hope you join us thisyear. Booth space is still available. Applications are available both on thewebsite and via postal mail.
The first annual Chicago Toy and Game Fairwas an outstanding success for Out of the Box Publishing. Our booth was packedwith families from start to finish, and everyone had a great time. There is nodoubt that CHITAG will grow and prosper into the premier family oriented gamingevent in the country. Sign us up for next year! Mark Alan Osterhaus, Out of theBox Publishing
Thanks for doing such a good job puttingtogether the CHITAG show. It turned out great and we really enjoyed it. Weexperienced a steady stream of people trying out and buying games. The Saturdaycrowd was incredible and we could barely keep up. Sales exceeded ourexpectations. Each day was consistently strong, even on the last day when therain kept the traffic much lighter than the previous two. The one comment we heardover and over again from the families attending was... "What a great idea,the kids have had so much fun!" Excellent show Mary, we're already lookingforward to next year's! Frank DiLorenzo, R&R Games
CHITAG was great! The turnoutfor the show exceeded my expectations and I am sure that it will grow next yearand for years to come, and will be a necessity to attend for anyone in the gamebusiness. Dave Yearick, Inventor of Kuduuck and This Vs That and representativeat ToySite/Starbucks's booth
The Chicago Toy and Game Fair on Chicago'sNavy Pier was a huge success. This amazing venue attracted families, tourists,and game fans from all over the country, and exposed our product-line to awhole new audience. We will be attending this show every year! GlennDrover, Eagle Games, Inc.
For a first time event, the show was verywell attended, especially on Sunday when we had a fairly steady stream ofpeople stop by our booth. We were impressed by the local television coverageprovided by all the Chicago stations throughout the holiday weekend. Frank Beres,Patch Products
The Chicago International Toy and Game Fairwas a huge success and totally exceeded our expectations. Countlessfamilies and gamers played our games and told us "I saw you ontelevision this morning playing Brainstrain!" The event's media coveragewas terrific and the attendance was actually more than we couldhandle. Games were being played everywhere with an atmosphere ofexcitement. We predict CHITAG will only get bigger and better eachyear. Next year, we'll have to get a double booth and morestaff! Sign us up. Darlene Calhoun, Chuckle Games - Laughter in abox.
From the perspective of a game designerrepresented by companies at CHITAG, the show was fantastic. It wasvery exciting to see people wander in off the street and learn about newgames. I'm used to playing games with my inner circle of adult gamegeeks. It was satisfying to see families show the same zeal for thegames I love to play. The show reaffirmed my conviction that themarket for new and varied games is potentially huge in thiscountry. We just need to get games in front ofpeople. CHITAG did a great job in this regard. Although it wassmaller, CHITAG had much more energy than the New York Toy Fair. Why? Becauseplaying games is more exciting than talking about games or just looking at theboxes. Darned if there weren't 1000 people all playing games! I haveno doubt that CHITAG 2003 is the tip of a big iceberg. Aaron Weissblum, GameDesigner
We did nearly double the volume weexpected. We will be back next year! Mike Stocchetti, Manager, Go! The GameStore (the retailer for game companies that did not wish to sell retail)
Although these quotes are primarily from the game part ofthe industry (my background), there were toy companies. Next year we hope toinclude more toy companies since so many attendees came in search of the newestand hottest toys. In addition, almost every newscaster asked about what toyswould be hot this fall. There were TV cameras at the Fair every day andcoverage in print media and on every major (and many smaller) TV and radiostations repeatedly.
All agree that the timing to introduce the fourth quarteritems is perfect and the interactive play encourages attendees to purchase.
Thank you to everyone who helped to make the first Fair asuccess. We are excited about 2004 and hope you join us!
BETRAYAL AT HOUSE ON THE HILL
Mood:
surprised
BETRAYAL AT HOUSE ON THE HILL? will deliver thrills and chills!
March 12, 2004 (RENTON, Wash.) ? This September, Wizards of the Coast, a subsidiary of Hasbro, Inc. (NYSE: HAS), will release the first-ever tile game with a great horror theme from the classic Avalon Hill line of board games. BETRAYAL AT HOUSE ON THE HILL? quickly builds suspense and excitement as players explore a haunted mansion of their own design, encountering spirits and frightening omens that foretell their fate. With an estimated one hour playing time, BETRAYAL AT HOUSE ON THE HILL is ideal for parties, family gatherings or casual fun with friends.
BETRAYAL AT HOUSE ON THE HILL is a tile game that allows players to build their own haunted house room by room, tile by tile, creating a new thrilling game board every time. The game is designed for three to six people, each of whom plays one of six possible characters. Secretly, one of the characters betrays the rest of the party, and the innocent members of the party must defeat the traitor in their midst before it?s too late! BETRAYAL AT HOUSE ON THE HILL will appeal to any game player who enjoys a fun, suspenseful, and strategic game.
BETRAYAL AT HOUSE ON THE HILL includes detailed game pieces, including character cards, pre-painted plastic figures, and special tokens, all of which help create a spooky atmosphere and streamline game play. The suggested manufacturer?s retail price is $40.00.
BETRAYAL AT HOUSE ON THE HILL is part of Wizards of the Coast?s Avalon Hill? line of games, which includes AXIS & ALLIESa, RISKa 2210 A.D.a, DIPLOMACYa and many others.
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering?, among many other trading card games and family card and board games. Wizards is also a leading publisher of roleplaying games, such as Dungeons & Dragons?, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at wizards.com .
# # #
Avalon Hill, Risk 2210 A.D., Axis & Allies and Diplomacy are trademarks of Hasbro, Inc. All rights reserved.
Betrayal at House on the Hill is manufactured and distributed by Wizards of the Coast, Inc. Magic: The Gathering and Dungeons & Dragons are trademarks of Wizards of the Coast in the U.S.A and other countries.
? 2004 Wizards.
