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Sunday, 24 April 2005
CHITAG 2005
Topic: Toy & Game Fairs
The Chicago International Toy and Game Fair
The Chicago Int?l Toy
& Game Fair at Navy Pier
September 2, 3 and 4, 2005
? Consumer Show
Trade, Educators and Media are
our Guests
We are gearing up for
the 2005 Fair, September 2nd through 4th, at Chicago's Navy Pier
with new hours! This year we will start Friday at 4 pm with a Friday Night Play
Night and end Sunday at 5 pm. No need to labor on Labor Day! The new Fair hours
are:
Friday, September 2nd,
4 to 10 pm - Friday Night Play Night
Saturday, September 3rd,
10 am to 6 pm
Sunday, September 4th,
10 am to 5 pm
Fantastic pictures and
video from 2004 can be seen at www.chitag.com. Just click on the Pictures & Video button. Comments from
last year's exhibitors can be read on the homepage. We still have booths
and our new specially priced Inventor Tables & Entrepreneur Booths
available, so register now. Chicago?s historic Navy Pier is an extraordinary
venue with beautiful views, a variety of activities and hundreds of thousands
of people on the Pier that weekend.
To make it easier for
you to stay during the Fair, we have negotiated special guest room rates
of only $149/night for a suite at The Embassy Suites Lakefront Hotel. The free
Navy Pier Trolley stops on its way to and from the Pier which is only 2 blocks
away. Embassy Suites offers spacious two room suites with a city or lake view,
a private bedroom and a separate living room with a well-lit dining/work table.
All overnight guests receive a complimentary cooked-to-order breakfast daily
and an evening manager?s reception. Many Fair exhibitors and guests put
this benefit to use by networking both mornings and evenings.
Reservation Information:
511 N. Columbus Drive
Chicago, Il 60611
312-836-5900/866-866-8098
www.chicagoembassy.com
To book online, go to
?Make Reservations? and under ?Special Account? there
is a Group/Convention code, put in the code TOY. That will give the Chicago
Int'l Toy & Game Fair rate.
Join us! This will be our third year and we are
growing by leaps and bounds.
Questions? Contact:
General - Mary Couzin, mcouzin@chitag.com
Media/PR - Aaron Gessner, agessner@chitag.com
Events/Sponsorships - Anita Daniel, adaniel@chitag.com
www.chitag.com
847-677-8277
Wednesday, 17 November 2004
CHITAG: wrap up
Topic: Toy & Game Fairs
Greetings Toy and Game Industry Professionals:
Greetings Toy and Game
Industry Professionals!
Another successful Fair!!! If you joined
us, thank you. If not, we hope you join us next year. Once again, I think it
best to let some of the exhibitors tell you about their experiences:
The Chicago Toy and Game
Fair is a proven venue for reaching the general public. Families with children
of all ages flowed into our booth throughout the weekend. We were pleased with
our sales from the 2003 CHITAG - and sales from this year were even
better! See you in 2005! Matt
Mariani, Out of the Box Publishing
It was like a whole
year's worth of fun packed into one weekend! We will be back. Ken Wickman, National Account Manager ? Sears, Escalade Sports
CHITAG is a wonderful
show and one that gives us access to new customers, people we would never see
without this show! We?ll be back.
Jay M. Tummelson, Rio Grande Games
The show itself was
better than I had hoped. Families came and played together all day.
Children were accompanied by an adult and they played together. I wasn't a
babysitter like I am at some shows. The environment was festive with music and
activities everywhere including on the stage. Adults were in a good mood and
fortunately buying. I sold 50% more than I expected. I actually profited
from a show I hoped to breakeven and get some exposure. I will be back next
year. Jay Danner, Classic Golf Gifts
We found CHITAG to be a
lively, family-oriented venue where we could interact directly with the
consumer, test new ideas and network with industry folks. The added
bonus of the media coverage (local TV and print) that we attained
due to exhibiting at CHITAG 2004 gave us even broader exposure. Jenna Banks, V.P. MarBan Industries, Inc.
My wife and I attended
the Chicago International Toy and Game Fair Saturday. We had so much fun
that we came back again on Sunday. We live in McHenry, IL and took
the train and then the free shuttles into and out of Navy Pier. We enjoyed
having the ability to "test play" games before making decisions on
buying them. I've seen many of them advertised before, but being able to
play them instead of just relying on the box descriptions was a real
plus. I think we were more than "window shoppers" as we spent
$274 on 18 games. Thank you so much for making our Labor Day weekend a great
one! Bruce Toussaint, Attendee
Great show, kids and parents
were all smiles and seemed to have a really fun time enjoying all the new
games. Looking forward to another fabulous show next year as it continues to
grow. Frank DiLorenzo, R&R Games,
Inc.
CHITAG 2004 was even
better than last year's success. It was great "work"
watching, playing and selling our games to the thousands of
attendees. We look forward to CHITAG 2005 which will undoubtedly be
even bigger and better. Darlene Calhoun,
Chuckle Games - Laughter in a box!
From our point of view
CHITAG was a huge success. Will we be back next year? Definitely. I was here
in 2003 (as an attendee) and it looked to me that this year was at least
double. We?re already planning for CHITAG 2005 when I?m sure
it?ll be even bigger. Catherine and
Graeme Thomson, HL Games USA Limited
As I expected CHITAG was
even bigger and better than last year and I believe it will continue to grow
for years to come. We had a great time and certainly enjoyed playing games
in our booth. Dave Yearick.
Inventor of Tribond, Kuuduck and This Vs That and representative at
ToySite/Starbucks's booth
CHITAG was great for
us. We were just introducing our first board game and new to the
industry. Not only did the show give us the chance to show Roundabout to the
public, and get feedback, but we were able to meet many others in the industry,
which is very helpful to a company just starting out. Our game even got
on local TV. We?ll be back.
Greg Otero, Otero Games
As an Exhibitor I found
that CHITAG 2004 was a great way for me to get my product out there to the
public. My game was showcased on NBC as part of a story about the Fair
and I was able to garner more sales by using the live stage at CHITAG to
explain and play my product. I'll definitely be back next year! Aaron Gessner, G5 Productions
As a game designer with
games at several booths at CHITAG, I was thrilled with the show. I got to
watch families enjoying and buying my games and hundreds of other great games,
and discovering just how much fun you can have with no computers in
sight! CHITAG is right in the center of the current resurgence in America
of face to face game playing. This show is here to stay! Aaron Weissblum, Game Designer
The quotes have a common theme ? WE
WILL BE BACK. Thousands of toys and games were demoed and sold, attendees enjoyed
stage entertainment including Radio Disney Party Patrol, Dr. Cool and Pride, Boots
& Lace, Out Of The Box?s Biggest Apples to Apples Game Ever, R &
R Smarty Party Live Game Show, The Brainstrain and Celebrity Game Shows, and
more. Characters like Cabbage Patch Kids, Captain Pike and Sentence Says Man
walked the Fair. The Fiendishly Fun Toy & Game Quiz was a huge hit with a
HUGE box of toys and games won by a Fair attendee from Michigan.
Tim Walsh, co-inventor of Tri-Bond and
Blurt!, author of The Playmakers, gave an insightful and terrific keynote
address to the industry and public to play more. He introduced our special
guest, John Spinello, as follows:
In this country, if you
create a piece of music that sells a million copies, you?re on the cover
of Rolling Stone. If you write a novel that sells that amount ?
you?re on the New York Times best-seller list. But if you create the game
of Operation ? a game that hasn?t sold a million copies, or 10
million, not 20 million, or 40, but over 50 million copies ? you?re
relatively unknown? Unknown perhaps, but no longer uncelebrated. John Spinello
the inventor of Operation is here this morning! There are many other inventors
here and maybe, just maybe they?ve invented the next 50 million seller.
Maybe you?ll be the first to play it here at CHITAG.
Thank you, Tim, and everyone who helped to
make 2004 grow to the success it was. We are already making plans for 2005 and
we hope you are part of them!
Mary Couzin, Show Manager
Contact mcouzin@chitag.com, www.chitag.com or 847-677-8277 for more information.
Help celebrate National Games Week November
21 - 27!!! Visit www.nationalgamesweek.net for details.
Friday, 20 August 2004
More CHITAG info
Mood:
 party time!
Topic: Toy & Game Fairs
Make sure you stop by the HL Games booth and check out their great game,
GO mental ? winner of the PREFERRED CHOICE AWARD in Creative
Child?s Top Creative Toy Awards, 2004
The Chicago International Toy & Game Fair
September 4, 5 and 6, 2004
Come Twist With Us?.
CHITAG?s events team is working around the clock to
make everyone a winner! And who wouldn?t be, with the great line up of
products and entertainment in store for you at Navy Pier!
If the Pier Pressure gets to be too much, don?t get bent out of shape ? GET TWISTED!
Go out on a limb with 2,499 other participants in Chicago?s Biggest
Twister Event EVER! Sponsor SBC makes it possible to put your right foot
forward. Registration dockside from 10 am Saturday Sept. 4. The event kicks
off at 2 pm.
If you need a break from previewing and playing the hottest
new toys and games, Game Show Guru is running an excellent program of events on
stage ranging from Tim Walsh?s Keynote address featuring the ?surgeon
general? himself, John Spinello (the inventor of Operation), to the cure
for all that ails you, Dr. Cool and Pride with their hip hop feel good music.
Boots & Lace will also be singing their latest hits. Radio Disney Patrol rides out regularly with
music, giveaways including Wizards of the Coast Duel Masters. Cabbage Patch Kids, Captain Pike, Sentence
Says Man and other characters will be walking the floor. Register to win a
trip to Hawaii from Otero Games. Rounding out the events with challenges you
can?t refuse are R&R Games? Smarty Party Game Show, Out of the
Box?s Biggest Bunch of Apples
to Apples Players Ever Assembled, The Brainstrain and The Celebrity
Game Show!
In an effort to ensure that show programs don?t simply
end up in recycling bins, we?re betting the inclusion of The Fiendishly
Fun Toy & Game Quiz sponsored by HL Games will make the program a
collector?s item?or at least something worth keeping until the
holiday ordering season rolls around! As a sneak preview:
a) The dice game Perudo originated in which country?
b) The board game, Snakes and Ladders, originated in which
country?
c) The Yo-Yo originated in which country?
d) The game, Chinese Checkers, originated in which country?
If you can?t get that mapped out, there?s sure
to be other questions that don?t require an atlas to set the world
spinning!
There are only a few booths still available. Join the following exhibitors and
sponsors for a great time and terrific media exposure (already booked on
morning TV news programs, print is running, radio calling and cameras will be
everywhere at the Fair) with trade and exhibitors from all across the globe.
SBC Discovery
Toys Busser Bears
R & R Games Gamewalas Dream
Makers Inc.
Gamewright The
Idea Corps The Fitness Challenge
ToySite Tri
Check North Star Games LLC
Out-of-the-Box Arnold
Palmer Indoor Golf Game Gotta Laff Games
Eagle Games Radio
Disney Modernized Toys Inc.
UberPlay G5
Productions CTC
Publishing
Go! The Game Store Chuckle
Games Marban Industries
Rio Grande Sierra
Packaging ACT Games
Expert Toy Glow
King Kalypso
Concepts
Hasbro Live
Oak Games 444 Games
GameBuilders HL Games Game
Show Gurus
FRV Group Dr.
Cool & Pride Rehtmeyer Inc.
DiscoverGames.com Kia Cirondo
NON Ltd Language
Stars Evanston Go Club
S & C Trading Cabbage
Patch Kids Lowes
Oltero Games KidsDadsMoms.com Sassi
Games
All About Presidents Boots and
Lace Poligames
S & S Innovations, Inc. Gamer?s
Paradise Morning Star Games
Keys Publishing Bally?s
Fitness Ring Around the Phonics
Easy Toys Going
Crazy Inc. 1783
Productions
Kid?s Juke Box Odyssey
Learning Games
Go! The
Game Store is available to talk to exhibitors who want to demo
their products, but not sell.
HL Games is putting together a consortium of game
companies from Europe. If you are interested, contact them at info@hlgames.com
Here?s just a taster of some of the products at the
Fair:
Expert Racers - Puts you in the driver?s
seat of your favorite Die-Cast car. Award winning toy.
Girls Nite Out - Treat your girlfriends to a
laugh-out-loud good time with this surprisingly revealing & hilarious party
game!
OUT OF THE BOX PUBLISHING - Innovative party, card and board
games that provide fresh, fun and engaging ways to enjoy time with friends and
family. So easy to learn, we?ll have you playing in no time!
Roundabout - The family game that adults love
to play? even without their kids! The challenge of traditional strategy
mixed with the excitement of multi-player games.
R&R Games ? The award winning line of
fun family and party games. Smarty Party?,
Thingamajig?, Time's UP!?, Birds, Bugs & Beans?, First
Hand?, Pigpile?, Too Many Cooks?,
Flea Circus?, Tin
Soldiers?. SOLD!?, Riddles & Riches?.
Chuckle
Games - Laughter in a box! brings their award winning games and
more! Brainstrain - The No Pain
Game! A Who, What, Where Am I? game has never been this much fun. Fabrication - The story game that proves
you're FULL OF IT! Twenty-two other
exciting games from inventors around the world! offered in a Variety Pack!
The Fitness Challenge - The first-ever reality board game:
a personal trainer in box. Start and maintain an eight-week exercise program.
Play with a friend, spouse, co-worker or child.
1783 Productions - Debuts the latest gadget for the
digital media age: The DVD Rewinder
FORAY! - A 2 player game of strategy, risks and rewards.
Penetrate your opponent's defenses to score points but don't run out of air or
get captured!
Live Oak Games - Come see us, meet our game
designer - and beat him at his own games! Games the whole family can enjoy.
Come see SiegeStones and Ice Lake!
Disorderly Conduct ? The game of American
federal and state law with players engaging in debate by examining the rules by
which we live.
Victory Honor ? The original and clever game
of ideas and twists. ?If this is not the pinnacle of trick-taking games, it
is awfully close to the peak."
Sentence Says - The brand new, quick-thinking sentence
creation game that has transformed the art of English grammar into a fun filled
pastime!"
GO mental - The game where all the players
are involved all the time. Don?t go mad, GO mental. It?s about
the most fun your brain can have!
Rio Grande Games ? New games this year include
Fearsome Floors (a monster-themed
game), Dawn Under (a vampire
memory game), Goldbrau (a beer
investment game), and more.
Trivia CasinoT ? The fast-paced party game
that combines the most exciting
elements of both trivia and gambling.
CluzzleT - Unlike any other sculpting game because players do
not need to sculpt realistically. On the contrary, a cluzzle is a clay puzzle.
Arnold Palmer Indoor Golf Game - The fun interactive golf game
that is played indoors. It is enjoyed by all ages.
GOING-GOING CRAZY - An Exciting New Children's
Educational Board game that?s FUN for the whole Family and will drive you
CRAZY!!.
CELEBRITY - Get your team to guess the names
of celebrities in 6 different categories ranging from entertainment to sports
without ever saying the celebrity's name!
TRI CHECK! - takes the traditional game of
checkers taken to a whole new level! 3 dimensional strategy and challenge!
QUINTAGON - a board game designed for family
interaction and fun for 2 to 5 players ages 6 to adult. Maximize your moves,
avoid home returns, block your opponents, head for free spaces and have fun.
Cirondo ? The
inter-stellar strategy game. Beyond chess. Beyond strategy. Beyond this
solar system. Accept the challenge.
DiscoverGames - Showcasing 40 games
from Indies around the world.
CHITAG. It?s more than just an international toy
& game fair. It?s a party! See
you there!
Mary Couzin
www.chitag.com
847-677-8277
Tuesday, 6 July 2004
ChiTAG Hotel deals
Mood:
 silly
Topic: Toy & Game Fairs
Chicago Int'l Toy and Game Fair Reminder?s
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Chicago Int'l Toy
and Game Fair Reminders
Greetings Toy and Game Industry
Professional,
The Chicago Int?l Toy & Game
Fair is just around the corner? September 4th, 5th and 6th.
We look forward to seeing everyone and having a great time. Below are a few
reminders and details on a great hotel deal.
- Book your hotel soon. Suites
are going fast. The special rate expires at the end of July. (more info
below)
- Attending trade, get your complimentary
tickets early (your families are our guests just as you are). See website
for details or email Mary Couzin at mcouzin@chitag.com .
- Contact Aaron Gessner,
our PR Maven, at agessner@chitag.com if you are
exhibiting for our complimentary PR assistance.
- Contact Anita Daniel, our
Event Maven, at adaniel@chitag.com for event
scheduling.
- Contact Mary Couzin at mcouzin@chitag.com for
booth rentals or visit website, www.chitag.com
for information and application.
- We have something for
everyone!!! Preview and play new toys and games, be entertained (Dr. Cool
& Pride, Radio Disney Party Patrol, Barrel of Laughs Comedienne, Boots
& Lace, Cabbage Patch Kids, Smarty Party ? The Live Game Show,
plays and much more), get your products noticed by the media (all the
letters: ABC, NBC, CBS, FOX, WGN -they love this show), face-to-face
interaction with consumers to sell and get feedback, meet industry people
from all over the world and all levels of the industry and have fun?
lots of fun!!!!
Embassy Suites
Lakefront Hotel
Just 2 blocks from
the Fair!
We have negotiated a special guest room rate of only
$139/night for a single or double suite at The Embassy Suites Lakefront
Hotel. The free Navy Pier Trolley stops on its way to and from the Pier and
around our fair City of Chicago.
AMENITIES/SERVICES:
- Spacious two room suites with separate living room.
- Complimentary cooked-to-order breakfast each morning. (Includes items
such as pancakes, omelets, fruit, cereal, yogurt and much, much more.)
- Complimentary manager's reception nightly, offering two hours of
cocktails, beverages and light snacks.
- Refrigerator, microwave, mini-bar and coffee maker with coffee.
- Iron, ironing board and hair dryers in each room.
- Two telephones with voice messaging and Hi-Speed Internet access.
- Two remote-control televisions with cable, featuring In-Media, the in
room digital entertainment experience.
- Fitness center, indoor pool, whirlpool and sauna.
- Optional valet parking, doorman, bellman service and concierge.
- All suites overlook beautiful Lake Michigan or the magnificent Chicago
skyline.
LOCATION:
In the heart of downtown Chicago, two blocks from Navy
Pier, the Loop business district and North Michigan Avenue Shopping, this
upscale hotel is the cornerstone of the NEW River East Center. Guests will
enjoy the 21 screen AMC Movie Theater Complex, Holmes Place European Health
and Day Spa, various restaurants and an assortment of retail shops.
To reserve a room at The Embassy Suites Downtown
Lakefront contact the hotel directly and indicate that you are making
reservations for The Int'l Toy and Game Fair Group to receive the special
rate. Rooms must be booked before August 3rd to receive special rate.
The Embassy Suites Downtown Lakefront
511 North Columbus Drive
Chicago, IL 60611
312-836-5900
866-866-8098
www.chicagoembassy.com
To book online, go to 'Make Reservations' and under 'Special Account' there
is a Group/Convention code, put in the code TCI. That will give the Chicago
International Toy & Game Fair rate.
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Monday, 21 June 2004
ChiTAG & Radio Disney
Topic: Toy & Game Fairs
ENHANCE YOUR CHICAGO TOY AND GAME FAIR EXPOSURE WITH A UNIQUE
PROMOTIONAL PACKAGE ON
Dear Toy and Game Industry Professional,
Radio Disney put together the special promotional package below for our
exhibitors. If you are not exhibiting, as trade & press, you are our guests
and we hope you attend and enjoy the entertainment they are bringing with them
- Dr. Kool and Pride, Cabbage Patch Dolls, the Disney Party Patrol and more to
come.
See you there!
Mary Couzin
Show Manager
mcouzin@chitag.com
ENHANCE YOUR CHICAGO
TOY & GAME FAIR EXPOSURE WITH A UNIQUE PROMOTIONAL PACKAGE ON
RADIO DISNEY
AM 1300!
The only radio station in
Chicago reaching kids ages 6-12 and their parents is Radio Disney AM 1300.
With its enticing mix of Top-40 music, creative on-air promotions and on-site
interactive local events, Radio Disney can extend your product messages on air,
and showcase your products up close?at high-traffic, family
events?within a fun, entertaining, and safe environment.
Radio Disney AM 1300 is
proud to announce its partnership with the Chicago International Toy and Game
Fair in 2004! Once again, Radio Disney AM 1300 is proud to promote CHITAG
throughout the month of August with:
?
On air radio and
television promos
?
Exclusive Radio Disney
listener mailings, hotline and website inclusion
?
On-site Radio Disney
Party Patrol live events featuring exciting new family-friendly artists
including: Dr. Kool and Pride!
We invite you to join the many sponsors who have
partnered with Radio Disney at the International Toy and Game Fair and other
family-friendly community events for great success:
?
Zours Candies
?
Vitaball Bubblegum
vitamins
?
Cabbage Patch Dolls
?
Nissan Motors
?
Pontiac Montana
?
Score Learning Centers
?
Ocean Potion Skin Care
?
Buena Vista Home
Video/Hollywood Records/Walt Disney Pictures
?
Pella Windows
?
Bubble Tape Gum
?
And many more!
As a special Toy and
Game Fair partner, Radio Disney can extend awareness, exposure and excitement
for your toy/game product(s) and/or services on display at the fair. Special
opportunities are also presented to take your products ?on the
road? with us to a number of key family targeted events that Radio Disney
will be visiting this summer.
In addition to the
sponsorship package listed within this presentation, Radio Disney can work with
you to design a special on-air/on-site integrated marketing program that is
customized to your specific needs.
Please read through the
enclosed proposal and additional Radio Disney information. Feel free to call
us here at the station at 312-984-5299 and ask for Karyn Esken, Station
Manager. I will be happy to talk with you in more detail.
Radio Disney/CHITAG
Partnership Package
This 4-week program
includes both on-air and on-site promotion with Radio Disney and includes:
Commercial
schedule: August 16- September 5, 2004
?
50: 60
second dedicated commercial messages, including spot production (if necessary)
at no additional charge.
Inclusion
within Radio Disney?s Toy and Game Fair promotional spots
?
50:
60-second promotional spots supporting Toy and Game Fair. Spots designed to
generate awareness and excitement for the Fair and promote consumer attendance;
sponsor tags included in all spots.
Exclusive,
1-hour, on-site ?Radio Disney Party Patrol? event at Chicago
International Toy and Game Fair, themed to your product/service
?
Completely
turnkey at the Toy and Game Fair, our ?Radio Disney Party Patrol?
will execute a highly energetic, interactive, 60-minute family event during the
fair, themed and designed around your product or service. Show will include
games and giveaways surrounding your strategic messages
Couponing and Prize Giveaways of your toy/game
products at non-competitive Radio Disney Party Patrol events throughout
August/Sept
?
Radio Disney
will showcase your toy/games at non-competitive events that the station visits
throughout August via prize giveaways and coupon distribution (if desired and
supplied by client).
Media Investment: $5300 net
Sunday, 9 May 2004
The Chicago Int?l Toy& Game Fair at Navy Pier
Mood:
 celebratory
Topic: Toy & Game Fairs
The Chicago Int?l Toy& Game Fair at Navy Pier September 4, 5 and 6, 2004 ? Consumer Show The inauguralChicago Int?l Toy & Game Fair was a success! Visit our website at: CHITAG.com for pictures fromthe 2003 Fair We have negotiated an unbeatable deal with Embassy Suitesfor our exhibitors? just 2 blocks from Navy Pier, a 2-room suite with aview of city or lake, a hot breakfast and many more amenities for only$139/night. Visit the website for details. Below are comments from a few of the exhibitors andattendees to tell you about their experience in 2003. We hope you join us thisyear. Booth space is still available. Applications are available both on thewebsite and via postal mail. The first annual Chicago Toy and Game Fairwas an outstanding success for Out of the Box Publishing. Our booth was packedwith families from start to finish, and everyone had a great time. There is nodoubt that CHITAG will grow and prosper into the premier family oriented gamingevent in the country. Sign us up for next year! Mark Alan Osterhaus, Out of theBox Publishing Thanks for doing such a good job puttingtogether the CHITAG show. It turned out great and we really enjoyed it. Weexperienced a steady stream of people trying out and buying games. The Saturdaycrowd was incredible and we could barely keep up. Sales exceeded ourexpectations. Each day was consistently strong, even on the last day when therain kept the traffic much lighter than the previous two. The one comment we heardover and over again from the families attending was... "What a great idea,the kids have had so much fun!" Excellent show Mary, we're already lookingforward to next year's! Frank DiLorenzo, R&R Games CHITAG was great! The turnoutfor the show exceeded my expectations and I am sure that it will grow next yearand for years to come, and will be a necessity to attend for anyone in the gamebusiness. Dave Yearick, Inventor of Kuduuck and This Vs That and representativeat ToySite/Starbucks's booth The Chicago Toy and Game Fair on Chicago'sNavy Pier was a huge success. This amazing venue attracted families, tourists,and game fans from all over the country, and exposed our product-line to awhole new audience. We will be attending this show every year! GlennDrover, Eagle Games, Inc. For a first time event, the show was verywell attended, especially on Sunday when we had a fairly steady stream ofpeople stop by our booth. We were impressed by the local television coverageprovided by all the Chicago stations throughout the holiday weekend. Frank Beres,Patch Products The Chicago International Toy and Game Fairwas a huge success and totally exceeded our expectations. Countlessfamilies and gamers played our games and told us "I saw you ontelevision this morning playing Brainstrain!" The event's media coveragewas terrific and the attendance was actually more than we couldhandle. Games were being played everywhere with an atmosphere ofexcitement. We predict CHITAG will only get bigger and better eachyear. Next year, we'll have to get a double booth and morestaff! Sign us up. Darlene Calhoun, Chuckle Games - Laughter in abox. From the perspective of a game designerrepresented by companies at CHITAG, the show was fantastic. It wasvery exciting to see people wander in off the street and learn about newgames. I'm used to playing games with my inner circle of adult gamegeeks. It was satisfying to see families show the same zeal for thegames I love to play. The show reaffirmed my conviction that themarket for new and varied games is potentially huge in thiscountry. We just need to get games in front ofpeople. CHITAG did a great job in this regard. Although it wassmaller, CHITAG had much more energy than the New York Toy Fair. Why? Becauseplaying games is more exciting than talking about games or just looking at theboxes. Darned if there weren't 1000 people all playing games! I haveno doubt that CHITAG 2003 is the tip of a big iceberg. Aaron Weissblum, GameDesigner We did nearly double the volume weexpected. We will be back next year! Mike Stocchetti, Manager, Go! The GameStore (the retailer for game companies that did not wish to sell retail) Although these quotes are primarily from the game part ofthe industry (my background), there were toy companies. Next year we hope toinclude more toy companies since so many attendees came in search of the newestand hottest toys. In addition, almost every newscaster asked about what toyswould be hot this fall. There were TV cameras at the Fair every day andcoverage in print media and on every major (and many smaller) TV and radiostations repeatedly. All agree that the timing to introduce the fourth quarteritems is perfect and the interactive play encourages attendees to purchase. Thank you to everyone who helped to make the first Fair asuccess. We are excited about 2004 and hope you join us!
Friday, 12 March 2004
BETRAYAL AT HOUSE ON THE HILL
Mood:
 surprised
BETRAYAL AT HOUSE ON THE HILL? will deliver thrills and chills! March 12, 2004 (RENTON, Wash.) ? This September, Wizards of the Coast, a subsidiary of Hasbro, Inc. (NYSE: HAS), will release the first-ever tile game with a great horror theme from the classic Avalon Hill line of board games. BETRAYAL AT HOUSE ON THE HILL? quickly builds suspense and excitement as players explore a haunted mansion of their own design, encountering spirits and frightening omens that foretell their fate. With an estimated one hour playing time, BETRAYAL AT HOUSE ON THE HILL is ideal for parties, family gatherings or casual fun with friends. BETRAYAL AT HOUSE ON THE HILL is a tile game that allows players to build their own haunted house room by room, tile by tile, creating a new thrilling game board every time. The game is designed for three to six people, each of whom plays one of six possible characters. Secretly, one of the characters betrays the rest of the party, and the innocent members of the party must defeat the traitor in their midst before it?s too late! BETRAYAL AT HOUSE ON THE HILL will appeal to any game player who enjoys a fun, suspenseful, and strategic game. BETRAYAL AT HOUSE ON THE HILL includes detailed game pieces, including character cards, pre-painted plastic figures, and special tokens, all of which help create a spooky atmosphere and streamline game play. The suggested manufacturer?s retail price is $40.00. BETRAYAL AT HOUSE ON THE HILL is part of Wizards of the Coast?s Avalon Hill? line of games, which includes AXIS & ALLIESa, RISKa 2210 A.D.a, DIPLOMACYa and many others. Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering?, among many other trading card games and family card and board games. Wizards is also a leading publisher of roleplaying games, such as Dungeons & Dragons?, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at wizards.com . # # # Avalon Hill, Risk 2210 A.D., Axis & Allies and Diplomacy are trademarks of Hasbro, Inc. All rights reserved. Betrayal at House on the Hill is manufactured and distributed by Wizards of the Coast, Inc. Magic: The Gathering and Dungeons & Dragons are trademarks of Wizards of the Coast in the U.S.A and other countries. ? 2004 Wizards. |
