"Globalize Your Business"
Marcela Heaton
sunalbm@gte.netWhy
aren't the new small business owners of today trying to globalize their businesses? Making
your business global is not a hard task to overcome. Providing your business in the Native
tongue for the international public is what your business needs to become global.
Every day 56 million people on line who access the Internet are not English speaking. The
people that are on-line are as diverse as the information found on the Internet. The
Internet has eliminated the geographical distance. You should take advantage of this fact
by having your business attract the international market. As the numbers increase with
non-English speaking on line users, your sales will have the opportunity to rise as well.
If you would like to view some impressive statistics, visit the Global Internet Statistics
site at: http://www.euromktg.com/globstats/index.html
Large companies currently that are trying to have a global existence
see more than half of their business coming from International resources. Expanding
internationally can significantly inpact your sales. This impact can only be affective if
both parties can communicate. You can not market your business if both parties speak
different languages. If they can not read and understand your message, how can they buy in
to it? Having as many documents and literature translated into the languages understood by
your potential customers will significantly increase your business potential.
You need to decide which language you will make your web site and documents accessible in.
The most popular and effective choice, in my opinion, would be the Spanish language. The
Spanish community holds the highest percentage (25%) of Non-English speaking people on the
Internet with the Asian community following behind (22%). There are different Spanish
dialects but they are all very well understood between them. The most used Spanish dialect
is Castilian and the most concentrated population in Southern California would be Mexican
Spanish. It all would depend on which part of the country you are located in.
If the thought of having your whole web site translated into another language seems too
much for you when you are getting started, consider which are your most effective pages
and have those translated. Get in touch with the people that read this section and get
their feedback. The sections you have translated will end up needing more of your time.
This is when you want to consider contracting a document translation service to assist you
in this new endeavor. This service will assist you and your business to become viewed
globally. All of your press releases, correspondence, manuals, brochures, catalogs,
newsletters and publications are important items to have translated to the target language
chosen. A good document translation service can assist you with deciding which documents
you should translate first.
There are many bilingual resources that can assist you to make your site visualized by the
Spanish community:
Latin America's Professional Network: http://www.latpro.com
1 2 3 - otros buscadores: http://www.mundolatino.org/computacion/busca.htm
Buscador Mex Master: http://www.mexmaster.com/espanol/index.asp
Going Global: http://www.going-global.com
InterGuia: http://www.interguia.com
Remember that the Internet is a marketing tool that has endless
potential. Don't stop the potential of reaching every aspect of the Internet with only
concentrating in one market place. The numbers show for themselves that English speakers
are not the only ones surfing the web!
Brain Candy E-Zine has no rights to this story. The rights
belong to the author.
[ Back to Contents Page ]
|