| Lure Color Anybody who has fished a lot has probably come to realize that color can be very important. If the fish are really biting, it can make no difference. But some days, just one or a few colors will be just the ticket. I have come to rely heavily on fluorescent colors, and on color combinations that display contrast. Through all my years of experimenting, I have come to believe that sometimes it can be more important that your lure displays a contrast of colors (such as chartreuse and white, or lime and black) than the actual colors that make up the contrast. Now this doesn't mean that non-fluorescent colors, such as white, black, yellow, green, etc. don't catch fish. They do. And until you get on the water and start fishing, it's impossible to predict what color the fish want that day. It pays to have light and dark colored lures. Generally, light colors work better on bright days and dark colors on dark days and at night. But water conditions can affect the way a color looks underwater, so you have to experiment. If you're not catching anything, try switching colors. That isn't going to guarantee success, but waiting around for the fish to change their color preference won't either.
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