Lather Rinse Repeat

originally posted: 10/30/01

Brought to you by Jet Set Lee. This phrase, contained in the directions on shampoo bottles, is one of the greatest marketing ploys of all time. Think about it: Would you repeat the lathering/rinsing process if the instructions didn't tell you to? No? Then the shampoo maker has just talked you into using twice as much of its product as you would have otherwise - and paying them for the privilege. Question authority! Dare not to repeat!