The Link SystemÔ is the methodology for the creation of wealth without the debilitating demands of prospecting and cold calling. The Link SystemÔ has been painstakingly developed over the last two decades. With The Link System, a professional seeks a person who has a database/rolodex full of prospects to share, rather than seeking just a solitary prospect. This leverages both time and money. The Executive Link is the centerpiece of The Link System. The Executive Link is an individual from an industry or discipline, not in competition with you, who becomes a conduit for immediate and continuous flow of information, ideas, and referrals.

The old marketing paradigms of the last millennium do not work. The new millennium demands that business people develop and establish mutually beneficial business relationships that produce a continuous flow of new business over a long period of time. Companies of all sizes can use The Link System as a business development strategy to either expand existing markets or create new markets.

In 1981, Mel Kaufmann began his journey into “networking” as a marketing representative for the Wilshire Chamber of Commerce in Los Angeles, California. Kaufmann found that members would attend events with the hope of obtaining new business. These members often left these events disappointed. They did not know how to convert Meetings to Money.

Kaufmann realized that “networking” was the root problem. At that time, “networking” was an undefined, frivolous activity. Beginning in 1981, Kaufmann gave short presentations to new members, and over time, transformed “networking” into a discipline known as The Link System. Kaufmann then refined this discipline into a teachable skill. Now, The Link System™ can be taught to anyone willing to put in the time, effort, and resources.