Globalization Part I.

			The Globalization of Economy and Society

			Professor R.F.M. Lubbers

			General Introduction

				The spectacular collapse of communism in 1989 led to a
                number of new developments and made those that were
                already underway more conspicuous. Economists noted the
                rapid advances being made by the market economy: the
                expansion of trade between countries, ever more
                investment in others, deregulation, privatization of
                former state enterprises, and the liberalization of
                capital flows. In other words, the market mechanism was
                being embraced on a worldwide scale, a phenomenon often
                referred to now as economic globalization.

                People everywhere were confronted with the effects of the
                emergence of modern communication technologies and
                electronics. Silicon Valley, the chip, the Sputnik,
                Soyuz, and Apollo heralded the birth of a new world. CNN
                and the Internet, global sourcing, electronic capital
                flows signalled the emergence of the information and
                communication age. It has been said that the bits provoke
                one world, accomplishing the globalization of
                information/communication and technology.

                Politicians realized that the division of the world into
                three worlds, i.e., the first, free world; the second,
                that of communism; and the third world, was no longer
                viable. Every country seemed to want to belong to the
                first world, a decision in favour of the market economy
                and democracy: political globalization.

                These events provided the impetus for creating the chair
                in Globalization of the economy and society at the
                University of Tilburg. The term globalization implies
                that the becoming and making worldwide of various
                phenomena has accelerated at such a pace that it is
                giving rise to a variety of new phenomena. Globalization
                entails a quantitative shift of several autonomous
                national economies to a global marketplace for
                production, distribution, and technology. All this has
                resulted in the emergence of a worldwide confrontation of
                political, societal, and ethical insights.

                In this presentation, the most important aspects of
                globalization will be briefly reviewed, on the basis of
                the conceptual framework used for the course
                Globalization of the economy and society, taught at the
                University of Tilburg and represented in Figure 1.

                [Image]
                FIGURE 1

                We shall first deal with the three components of the
                primary globalization process, i.e., political, economic,
                and technological globalization. In the second part, we
                shall discuss the consequences of the primary
                globalization process. These consequences, or subsequent
                effects, concern the various kinds of frictions, their
                backgrounds, and the reactions to these frictions. These
                reactions, as can be seen from Figure 1, can be divided
                into political/administrative reactions and societal
                countereffects. The former are mainly positive, although
                it is certainly possible to think of negative ones,
                whereas the latter are mostly negative, although some
                positive aspects can be recognized.

                I. THE PRIMARY GLOBALIZATION PROCESS

                Introduction
                The becoming and making worldwide that was outlined in
                the introduction is an age-old process. However, the word
                globalization has only gained currency since 1989, the
                year in which globalizition became manifest. Its roots
                were examined as if it was a new plant, a new tree; the
                roots extend farther and deeper than the visible part of
                the plant. From a historical perspective, it can be
                compared with voyages of discovery. Some people call
                globalization Westernization.

                In the period after World War II, the emergence of the
                concept of globalization was marked by a number of
                signals, each of which proclaimed that, in a figurative
                sense, the world was getting smaller. An early signal was
                the book "The global village" by MacLuhan, published in
                the mid-1960s. He observed the global impact of our
                consumption culture, including our entertainment culture.
                A second signal was given by the Club of Rome. Because of
                the overtaxing and depletion of nature, there was a need
                for "Limits to growth", which became the title of the now
                world-famous report. A third signal was the book "The
                Third Wave" by Alvin Toffler. The far-reaching
                integration of electronics and computers, on the one
                hand, and communication technology, on the other, led to
                what Toffler christened the third wave. And thus today's
                world came into being. These signals date from a
                generation ago, but globalization was finally set in
                motion by the collapse of communism and the economic boom
                in the Pacific rim.

                The concept of globalization is currently characterized
                as a primary globalization process that has consequences
                for society and administration. The primary globalization
                process is characterized by a continuously reinforced
                interaction between politics, the economy, and
                technology, factors that we shall examine first.
                Subsequently, we shall look at each of the implications
                separately.

                Political globalization
                Although technology is often considered the driving force
                behind the globalization process, here we shall here
                start with politics (or ideology in Figure 1) because the
                word globalization only gained currency after the demise
                of communism. The end of the communist era, which became
                tangible with the destruction of the Berlin wall at the
                end of 1989, was also the end of an era in which politics
                divided the world into three worlds:

                   * the first world, the so-called free world;

                   * the second world, that of communism;

                   * and the third world, that of the developing
                     countries.

                This division had dominated the political map since the
                United Nations Charter of 1945. Having defeated the Axis
                Powers, the Allied forces, which included the Soviet
                Union under the leadership of Joseph Stalin,
                disintegrated. This was the beginning of the Cold War.

                After the Soviet Union had made an abortive attempt at
                annexing Berlin through isolation and siege in 1948, in
                the meantime bringing one Eastern European country after
                another under its sphere of influence, the Iron Curtain
                became a political reality. This was to be the line of
                demarcation - or of democracy - for a very long time,
                despite popular uprisings, the most important of which
                were Hungary 1956 and Prague 1968. But in Asia, too, the
                communists and the non-communists were facing off.

                The year 1945 also marked another development. The
                resistance to foreign domination, which had been growing
                for decades in many developing nations and colonies, and
                which was given a fresh impulse by World War II,
                culminated in the UN-Charter establishing the right to
                autonomy. Decolonization and nation-building was the
                order of the day, and a dramatic increase in the number
                of United Nations members resulted. The first and the
                second world exerted strong pressure on these new
                countries to join their blocs, the communist philosophy
                capitalizing on the interpretation of colonial
                exploitation, the rich North versus the poor South, etc.
                The overall preference, however, was to belong to the
                non-aligned countries rather than to become part of
                either the first or the second world.

                Another important component of political globalization is
                international organizations. As the contacts between
                nations intensified because of the increasing mobility
                and internationalization of trade, capital, and citizens,
                there was a growing need for lasting and structural
                contacts and consultative bodies. Diplomats and embassies
                were the first step in that direction. Then, as the need
                for contacts got stronger, there was also an explosive
                growth in the number of specific intergovernmental
                organizations and institutions. These institutions are of
                crucial importance, which illustrates the fact that
                politics, to a high degree, is subject to globalization.
                This also has to do with the fact that it is often beyond
                the powers of national governments to deal with
                international problems, so that international
                coordination and consultation becomes a necessity.

                The international collaboration in these organizations
                often left much to be desired. Talks frequently
                deteriorated into wrangles and threats, and especially at
                the height of the cold war (the zenith of the three
                worlds), there was a strong tendency towards bloc
                formation and the mutual hampering of proposals in these
                institutions. The United Nations and its organizations
                were paralysed to a high degree. The result was a large
                number of institutions that were exclusively intended for
                their own world (NATO, Warsaw Pact, G7, Comecon, etc.).

                However, the Bretton Woods institutions, International
                Monetary Fund and World Bank, dating from shortly after
                World War II, did appear to function properly, partly
                because there the votes were weighted according to
                economic power rather than being politicized in a system
                of one country, one vote. Moreover, the aims of these
                organizations were more unequivocal, i.e., more in
                accordance with the first world.

                Be that as it may, the period 1945-1990 was characterized
                by the division into the first, the second, and the third
                world. The collapse of communism brought that period to a
                definitive close. What began as perestroika and glasnost
                (Gorbatsjev) and as open door politics (Deng) in the
                second world was in fact a development in the direction
                of the first world. The third world lost its monolithic
                character; the picture became more differentiated; the
                victory of the market economy over the planned economy
                began to take shape. The memories of colonialism began to
                fade, making it possible to opt for westernization, for
                the first world. But cracks in the third world structure
                had begun to appear earlier. From the early '70s, the
                rich oil-producing countries (OPEC) emerged. In the '80s,
                a number of countries in the Pacific rim had started
                their take-off, so they could no longer be classed with
                the least developed nations.

                After 1989, just about everybody wanted to belong to the
                first world: a market economy plus democracy for all
                countries. If now, seven years later, one looks at the
                political map, it turns out that the end of the cold war
                has produced three other remarkable differences:

                   * as a result of both the collapse of the Soviet Union
                     and the success of their own economy, the United
                     States is more than ever the leading nation;

                   * China has proved capable of realizing a fabulous
                     growth with its particular combination of market
                     economy and non-democracy;

                   * and the reunification of Germany has transformed it
                     from a country that operated on a careful and modest
                     scale into a European giant, albeit without any
                     military power of its own.

                But the Security Council, although it has rid itself of
                the paralysing vetoes, still lacks strength. The United
                Nations and all its allied institutions are going through
                difficult times. In brief, political globalization is in
                full swing.

                Economic globalization
                It is time to examine the globalization of the economy in
                more detail. Where do we stand in the last decade of this
                century? And why do so many identify the concept of
                globalization with economic globalization? A historic
                survey is called for. The shift of the economic power
                centre, long ago, from the Middle East to Europe, then
                from Europe to the USA and now, possibly, from the USA to
                East Asia, is only a part of economic history. With each
                shift of the power centre, a greater economic
                interwovenness emerged in the world economy. The economy
                is globalizing at a rapid pace. After World War II,
                economic globalization was given an enormous boost. Not
                only did trade become worldwide, but also production and
                consumption. Whereas production and consumption once took
                place mainly in Europe and to a lesser extent in the
                United States, now the whole world has become a market
                and a place of business for enterprises. Numerous studies
                have used various indicators to show that today's world
                is becoming ever more interdependent. Not only are people
                becoming more mobile, but so are capital and even
                problems and crises in the economy.

                As a result of the enormous significance and weight of
                the economy in our present society, this aspect of
                globalization stands out. Trade, also across great
                distances, has always been a characteristic of the
                economy. The phrase free trade is of more recent vintage,
                and refers to the relationship between trade and the
                formation of states. Through the formation of states, the
                economic order was in principle determined and delimited
                by the state. The state imposed limits and constraints on
                the conduct of trade across borders. The question of the
                extent to which free trade does, or does not, enhance the
                prosperity of a nation has been long debated. When,
                during World War II, stock was taken of the dark first
                half of the 20th century, the decision was made, at least
                in the first world, to systematically promote free trade
                by establishing the GATT. The United Nations too, had its
                trade institution, called United Nations Conference on
                Trade and Development (UNCTAD). This was a political
                forum in the tradition of the United Nations.

                The globalization of the economy was promoted not only by
                free trade, but also by the free movement of capital.
                This liberalization has made it possible to realize a
                global capital market. In fact, not only are the
                financial markets a driving force behind the
                globalization of the economy, they have also made the
                most progress towards globalization. Besides free trade
                and the free movement of capital, the promotion of direct
                foreign investments by other countries, through
                investment protection agreements, has had a strong
                influence on the globalization of the economy. In the
                Netherlands alone, some hundreds of these agreements have
                been concluded. A number of years ago, the Organisation
                for Economic Co-operation and Development (OECD) had
                already ascertained that there is also a need for
                sectorial agreements, a case in point being the European
                Charter Treaty for Energy.

                Besides the evolution of the GATT which led to the World
                Trade Organization, regional trade agreements also had a
                strong positive effect on the integration of economies.
                The most spectacular of these agreements was the European
                Community's single market. In America, the North American
                Free Trade Association (NAFTA) was created. In Latin
                America, it was the more modest MERCOSUR, and in Asia,
                the equally modest ASEAN. A not unimportant impulse was
                also given by faith in deregulation, which in essence is
                also an expression of faith in the market. Deregulation
                comes in two guises: on the one hand, fewer rules, on the
                other, fewer sheltered (protected?) sectors. Deregulation
                is not only significant for economies within countries,
                but it is also regarded as a condition for participation
                in the world economy. Another phenomenon reflecting the
                strength of the market is the privatization of former
                state enterprises, which has resulted in enormous gains
                in efficiency.

                Economic globalization has also become observable in the
                expansion of enterprises across borders. Seen from the
                state's perspective, various stages can be distinguished.
                First, there is the international enterprise, i.e., the
                enterprise that extends its sphere of activity across
                national borders. This extension often concerns certain
                specific activities, such as export, import, and the
                extraction of raw materials. Second, there is the
                multinational enterprise, i.e., the enterprise that
                conducts its affairs in a number of countries, in the
                sense that the complete enterprise is operative in each
                country (within the tariff walls and in accordance with
                the specific laws and customs of the country in
                question). Finally, there is the global enterprise, which
                looks upon the world economy as one whole and, for each
                new expansion, selects the optimal place of business,
                going in for a lot of global sourcing in the process. One
                can often observe the global company consciously aiming
                at a flat organization. Globalization has meant a great
                deal to the development of these multinationals;
                conversely, the multinationals themselves have also
                contributed to the globalization process.

                Technological globalization
                The development of technology is relevant both to the
                economic world and to the process of globalization, i.e.,
                the process of becoming and making worldwide. There has
                always been interaction between these two. The
                improvement of communication from sailing the oceans to
                radiotelephony, satellites, and glass fibre, has made a
                direct contribution to becoming worldwide and assisted in
                the globalization of the economy. This kind of reduction
                of distance meant a greater intensity of contact, causing
                an ever-faster integration of market economy and
                democracy.

                Thus, technological globalization is at the heart of the
                triangle of the primary globalization process. Remember
                that economic and political globalization were the other
                elements in this triangle. Of course, it is not the first
                time in history that technological developments have
                given rise to changes in the economic and political
                fields. Technology is, as it were, the driving force
                behind all progress in the economy, politics, and even
                culture. The (re)birth of physics after the Middle Ages
                is a case in point; and in historical descriptions of
                earlier developments in the economy and of the formation
                of states, one can always give a parallel description of
                technological development.

                What we see happening now, however, is fundamentally
                different. The integration of computer development and
                communication technology has given a worldwide impetus to
                growth. More generally, the character of technological
                development led to greater mobility, which simultaneously
                led to tertiarization, i.e., a ever-growing dependence on
                services instead of products and services within the
                production chain. In addition, the awareness of scarcity
                and environmental problems have led to miniaturization
                and the efficient use of raw materials and additives. In
                some sectors, even dematerialization is taking place,
                which means the systematic reduction of weight in
                relation to the value of a product.

                Cultural globalization
                Some people also speak of cultural globalization. What
                exactly is meant by this? We may say that the phenomena
                referred to as the Americanization of our consumption and
                entertainment culture are already implied by the
                globalization of the market economy and thus of the
                consumer society. Hence, this form of globalization is
                the fruit of economic and technological globalization.
                However, cultural globalization has no roots; people
                prefer to think in terms of our neighbourhood, our city,
                and our country, rather than in terms of our world. This
                implies that cultural globalization remains something
                superficial, although people's cultural identity may
                sometimes cause them to react violently against
                globalization.

                II. CONSEQUENCES OF GLOBALIZATION

                Introduction
                Having had a close look at the primary globalization
                process in the preceding section, we shall now pay
                attention to the consequences of this process. We can
                distinguish a number of frictions, which subsequently
                produce societal countereffects and administrative
                reactions. If, in a globalized economy, countries are
                forced to enter into political and administrative
                consultation, there will be considerable frictions. We
                shall sketch the backgrounds of these frictions and some
                relevant problem areas. What may be even more interesting
                than these frictions are the societal countereffects,
                i.e., the reactions of citizens to globalization: the
                reaction against the increase in scale, against the
                primacy of economy and technology, against market and
                individualistic thinking. Finally, there are the
                administrative reactions, which are attempts to deal with
                these frictions and countereffects properly.

                Frictions
                When looking at frictions, we distinguish general
                backgrounds and specific globalization problems. In order
                to really come to grips with these frictions, it is
                useful to go into the general background of a number of
                the specific globalization problems we are facing
                nowadays. Afterwards, we shall discuss the specific
                globalization problems. As far as general backgrounds are
                concerned, we distinguish the following issues :

                   * I. Weaker administrative power of nation states
                     Globalization weakens the administrative power of
                     states. Why do states (governments) get weaker?

                        o Borders are no longer boundaries, especially
                          with respect to information, the flow of money,
                          and crime.

                        o A number of problems can only be tackled in
                          collaboration with other countries.

                        o Short-term thinking caused by the electoral
                          cycle.

                        o There is also criticism with respect to
                          corruption and lack of integrity.

                        o There is the disappearance of external threat,
                          especially that of communism. (NOTE: The place
                          of this external security matter has been taken
                          by an internal security matter, namely, crime.)

                        o Finally, one may add here that the authority of
                          the state is also weakened because it is forced
                          to renounce some of the achievements of the
                          welfare state.

                   * II. Need for international coordination between
                     nation states
                     The second category has to do with the fact that
                     given the level of globalization, international
                     coordination is necessary but difficult to achieve:

                        o Because there are phase differences in economic
                          development.

                        o Because there may be differences in priority
                          with respect to political-social aims.

                        o Because there is a difference in cultural
                          background and the social discipline that is
                          deemed necessary.

                   * III. Uncertainty about the delimitation of
                     government tasks
                     The third type is the result of uncertainty about
                     what democracies and goverments are to do in new,
                     globalized situations outside their own territories.
                     The most striking example of this has to do with the
                     primary task of governments, which is to prevent and
                     reduce violence wherever it occurs. Traditionally,
                     this concerned the responsibility of states for
                     security within their own borders and mutually among
                     states. Nowadays TV images seem to force a sense of
                     responsibility on governments for violence in
                     another country (the former Yugoslavia, Somalia,
                     Rwanda). In addition, there is the tendency in large
                     countries, especially the USA, to claim the right to
                     extraterritorial application of their laws because
                     of their leading role in the field to security.

                All of the three above-mentioned issues are related to
                the fact that the world may be becoming one in terms of
                market and information, but that governments do their
                work on the basis of the territorially delimited
                constitutional state. Put succinctly, we may have one
                world, but we will have to make do with states. As far as
                globalization problems are concerned, free trade, the
                establishment of standards, regionalization, equity,
                ecology, and security are all relevant:

                   * Free trade
                     There is widespread agreement that, on the whole,
                     free trade is beneficial to the countries involved.
                     This does not alter the fact that adaptation to a
                     free trade situation confronts the countries and
                     sectors involved with often difficult transitional
                     problems. The GATT/WTO negotiations over the last
                     few years aptly illustrate this.

                   * The establishment of social and environmental
                     standards
                     There are various reasons for establishing
                     international norms and standards; they may pertain
                     to anything from human rights to working conditions.
                     With respect to the latter, we see that first
                     slavery was abolished, and later hard labour and
                     apartheid. This is now generally accepted. The
                     International Labor Organization (ILO) has been
                     operative since 1917. Of much more recent date, but
                     analytically comparable to social standards, is the
                     development of environmental standards.

                     These environmental standards are cause of many
                     international problems. To fully understand these
                     problems, we should pay attention to the process
                     described as "race to the bottom". The fear for a
                     race to the bottom refers to the fact that many
                     people fear that competition will force
                     para-economic standards downwards, resulting in less
                     social protection, lower environmental standards and
                     less tax incomes to finance the necessary collective
                     expenses.

                     The reverse problem is that social and environmental
                     standards, which damage development, are enforced
                     upon less developed countries to promote "equitable"
                     free trade. The question, which begs itself, is to
                     what extent these countries are entitled to decide
                     themselves (democratically) in what pace they want
                     to adjust their social and environmental standards
                     upwards to economic growth.

                   * Regionalization
                     Regionalization results from problems connected with
                     free trade. On the one hand, countries want to open
                     up their borders, promote free trade, and want to
                     profit from economies of scale; on the other, they
                     have administrative and political poblems to cope
                     with, which have already been mentioned above under
                     II. In such a case, regional blocks are the logical
                     choice. The most famous of these is the European
                     Community, which is now the European Union. In
                     addition, there are North American Free Trade
                     Association, MERCOSUR, ASEAN, and others. The
                     European Union is the most strongly integrated
                     regional block, as evidenced not only by free trade,
                     but also by the common market and the common
                     currency as the culminating point. Moreover, the EMU
                     is embedded in the even more ambitious project
                     called EPU (European Political Union). This strong
                     form of regional integration, like globalization,
                     produces a good deal of friction and a greater sense
                     of identity.

                   * Equity
                     The globalization of the economy seems to be
                     attended by serious employment problems in a number
                     of fully developed economies. This is sometimes
                     called exclusion, in the sense that certain groups
                     are excluded from the right to work. The extent to
                     which this is felt to be a problem differs greatly
                     between the U.S. and Europe. In any case, in Europe,
                     and perhaps in Japan in future, exclusion, or the
                     lack of inclusion, discredits economic globalization
                     and engenders fear.

                     A reasonable distribution of income is another
                     concept which is subsumed under equity. The classic
                     North-South discussion in terms of rich and poor has
                     begun to flag. This has everything to do with the
                     take-off in a number of previously developing
                     countries, whose economic growth belies traditional
                     analyses in terms of Ôsouth = poorÕ. Moreover, in
                     countries of what was originally the third world,
                     more light is being shed on the differences within
                     such a country. Meanwhile, poverty in a number
                     countries, including western democracies, is on the
                     increase; rents are being earned by those who
                     succeed in appropriating capital most productively.
                     At the same time, there is a clear labour surplus,
                     especially at the bottom end of the labour market.
                     In a number of countries, this is exacerbated by the
                     consequences of the reform of the welfare state.

                     At the same time, we can observe a high degree of
                     inclusion, especially in South-East Asia and Latin
                     America, where large numbers of people are being
                     recruited by the modern economy and are beginning to
                     experience more prosperity.

                   * Ecology
                     There is a close relationship between globalization
                     and environmental issues. It is useful, as far as
                     the environment is concerned, to make a distinction
                     between local (soot, stench, noise), regional (acid
                     rain), continental (polluted rivers and seas), and
                     global pollution (ozone layer and greenhouse
                     effect). In other words, the globalizing economy
                     also affects citizens elsewhere. A second link
                     between the environment and globalization is brought
                     about by depletion and scarcity. This scarcity,
                     caused by the worldwide expansion of economy and
                     technology together with continuing population
                     growth, was the central issue in the famous report
                     Limits to Growth, which we have already discussed.

                     In the eighties, the notion of sustainable
                     development gained wide currency. Environmentally
                     friendly technology and restrained production and
                     consumption were supposed to lead to this
                     sustainable development. The next step was the
                     foundation of the United Nations Conference on
                     Environment and Development (UNCED) in 1992. Thus
                     the classic north-south debate about poverty and the
                     distribution of wealth has been succeeded by a
                     global debate on the environment. The climate treaty
                     is stimulating a debate about exactly how the burden
                     of this effort is to be divided among the countries
                     of the world.

                   * Security, human rights and development
                     When the U.N., together with the Security Council,
                     was founded in 1945, its aims were the promotion of
                     peace (non-violence), development, and human rights.
                     Note that the responsibility for peace is the first
                     category mentioned in the U.N. charter. This can
                     take a variety of forms. First, there is frequent
                     talk nowadays of conflict prevention, conflict
                     resolution, and exit policies in international
                     politics. However, as was said before, political
                     globalization has created a situation in which it is
                     unclear who is really responsible for political
                     violence within states. Must countries bear any
                     responsibility for violence in other countries, and
                     if so, what form should it take? A second theme
                     related to security and globalization is the problem
                     of the non-proliferation of military nuclear
                     technology and chemical and bacteriological warfare.

                     A third concerns the so-called rogue-states, which
                     practice state terrorism, in the sense that they use
                     terrorism and commit criminal acts outside the
                     borders of their countries in order to achieve
                     political aims. A fourth theme is that of
                     international crime, which has been given wider
                     scope by the dissolution of borders resulting from
                     the globalization of the economy, and of
                     (information) technology. A fifth theme is the drug
                     problem, tellingly referred to by some as
                     narco-terrorism, a typically post-war phenomenon
                     (especially the last two decades).

                     A separate category within the U.N. charter is
                     formed by human rights. This theme has gained
                     prominence as a result of the development of
                     democracies and worldwide consciousness-raising.
                     Political globalization has made it easier, in
                     principle, to ensure the safeguarding of human
                     rights via the concept of democracy (democratic
                     pluralism).

                     Finally, we also see a marked evolution in the third
                     category within the charter, i.e., the theme of
                     development. After self-reliance, the focus shifted
                     to self-governance, especially for the less
                     developed countries. In the wake of the idea of
                     sustainable development, which was brought about by
                     worries about the environment, it is now sustainable
                     human development, which sets the agenda for
                     development and the fight against poverty. The World
                     Bank is especially active here. In sustainable human
                     development, prosperity and progress in terms of
                     quality and human perspective are deemed more
                     important than the growth of the GNP (Gross National
                     Product).

                Countereffects
                Globalization gives rise to countereffects in society. In
                order to understand these societal countereffects, one
                should realize that there are three important aspects to
                globalization:

                   * individualization leading to the me-society, in
                     which I takes first place;

                   * the ever-growing significance of the economy and
                     technology;

                   * and, the increasing influences from the rest of the
                     world.

                Countereffects are developments in reaction to these
                aspects. When judging them, one should realize that the
                vast majority of the world is still living in the we-age.
                The individualization process started in response to the
                modern technology and economy, as individuals wanted to
                improve their lot in economic terms. What we call
                take-off in the economy can also be seen as the
                transformation of we to I. Its spread can also be called
                globalization. At the same time, though, we see
                reactions, both in the world that has already been
                industrialized and in the world where individualization
                is still in its infancy. The following phenomena can be
                observed and classed under countereffects:

                   * a revival of a national and cultural sense of
                     identity;

                   * a reaction against the surfeit of political thinking
                     at a great distance the citizens;

                   * a reaction against market-oriented thinking;

                   * the emergence of non-governmental organizations
                     (NGOs) and New Social Movements (NSMs);

                   * a religious revival (for example, sects,
                     fundamentalism, new age, etc.);

                   * communitarism, i.e., thinking in terms of
                     communities;

                   * a revival, in science, of institution-oriented and
                     holistic thinking.

                What these phenomena have in common is a shift from
                I-thinking to we-thinking; from globalization to
                delimitation; from rationality to emotion; and from the
                present surfeit of efficiency to more equity, also
                intergenerationally.

                Administrative reactions
                In the light not only of these last-mentioned societal
                developments which swim against the tide of
                globalization, but also in the light of the previously
                mentioned frictions, we can mention a number of measures
                that aim, as far as possible, to counteract these
                frictions and countereffects. More specific measures
                depend on the frictions in question. Thus, environmental
                problems require totally different solutions than equity
                problems. General administrative reactions concern,
                first, the handling and resolution of conflicts on an
                international scale, for which special institutions and
                consultative bodies are founded; second, the promotion of
                civil society; and third, giving roots to social
                globalization, so that a global ethic can come into
                existence. On the one hand, therefore, we observe a
                globalization of justice, accompanied, especially during
                the last fifty years, by an enormous growth in the number
                of institutional treaties, conventions, and international
                courts of justice. On the other hand, there are more
                societally related administrative reactions.

                The globalization of justice has not only given rise to a
                spectacular increase in the number of international
                treaties, covenants, and agreements, but also to the
                international comparison of judicial systems becoming an
                important field of research for lawyers, and in line with
                this, to international arbitration. It is also striking
                that there is growing attention for the international
                spread of soft law, which consists of
                agreements-in-principle, or rather pronouncements by
                groups of people or by institutions without legal power,
                from which little legal security can as yet be derived,
                but which nonetheless exert influence on legal judgements
                and/or the development of law. International hard law, in
                contrast, exists by virtue of international treaties or
                national laws or by virtue of a certain amount of
                jurisprudence from which legal security can be derived.
                This is how, for example, human rights evolved. Since the
                Universal Declaration of Human Rights, these rights have
                been hard law.

                The following processes are examples of more
                societally-orientated administrative reactions:

                   * in contrast to administrative scaling-up, there is a
                     tendency towards bringing politics as close to the
                     citizen as possible. Big government is out. Today,
                     government at a great distance from the citizen is
                     out, too. In the European Union, we see a return to
                     the subsidiarity principle;

                   * At the business level, there is decentralization.
                     Industrial organizations are getting less
                     hierarchical; they are becoming flatter instead.
                     Global companies, which take strategic decisions at
                     the global level, are simultaneously opting for more
                     autonomy on the shop floor, which is entrusted with
                     the control of quality, technology, improvement and
                     competitiveness, environmental protection, and even
                     morality.

                   * Regional trade blocs can create a level playing
                     field, so that social and environmental dumping
                     between member states is driven back. Regionalism
                     also often leads to one member state taking a
                     measure of responsibility for the security in the
                     entire area.

                   * Finally, the stimulation of a global ethic (see also
                     Proposals on Global Ethics: Scientific, Cultural and
                     Political Approaches and National States, Global
                     Society and Ethical Values on this website) deserves
                     attention. NGOs and religious movements are even now
                     taking the first steps in that direction.

                In other words, administrative reactions constitute the
                answer to frictions in the globalization process. This is
                why in Figure 1 an arrow has been drawn from the
                consequences back to the primary globalization process.
                How the frictions and societal countereffects are coped
                with will, to a high degree, determine the future of
                globalization. Conceptually, there are three
                possibilities:

                   * Frictions and other problems are energetically dealt
                     with by market forces and societal initiatives, as
                     if an invisible hand were at work. This in turn will
                     provide a strong impetus to the globalization
                     process, giving rise to a uniformly accelerated
                     movement.

                   * There are (creative) tensions between the primary
                     globalization process and the consequences which
                     cannot be solved on their own, but clearly require
                     coordination. This can be done through global
                     coordination or by the imperial leadership of the
                     USA. A situation of mitigated leadership is also
                     conceivable.

                   * Resistance to the globalization process gives rise
                     to a clear conflict situation, which in the long run
                     will act as an impediment to the primary process.
                     This will result in renewed fragmentation of the
                     world.

                R.F.M. Lubbers

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