Department: Media & Community Information Academic Year: 2008-2009

Completed by: Mike McKee, Sonja Yarbrough, & Mark Kirby Development Date: October 31, 2008

Assessment Date: September 24, 2009

1. Mission Statement: The Media & Community Information Division’s mission is to present a proactive, positive, accurate public image of the college, its programs and services, both internally and externally, to provide superior community services and enrichment opportunities to its district.

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Intended Outcomes	Assessment Measures	Performance Criteria/Expected Results	Related Strategic Plan Goal	Evaluation and Planned Actions	Use of Results (Close the Loop)
The A/V department will provide the college & community with facility scheduling that provides superior service with required equipment, no schedule conflicts and high constituency satisfaction.	Survey evaluations of constituent usage of facilities and equipment requests as to satisfaction of services requested. Were they accurate, requests handled promptly, no building or room conflicts, etc.	Survey results indicating satisfaction of at least 80 percent.	6.1, 6.2	>A/V scheduled campus facilities for 100+ events, conferences, meetings, performances and lectures. LCCC facility usage attracted a wide range of campus, community, regional, and national organizations. >Surveys were given to each group using facilities. Of the completed surveys returned the majority indicated exceptional ratings (scored 1-5; 5 being the highest). The other scores (4) were generally for temperature control.	The survey results measured satisfaction with the following items: schedule/contract readiness, setup, cleanliness, availability of staff, responsiveness of staff, room temperature and comments. >These results, while high, set a standard that all future scheduling should meet. It statistically confirms the A/V department is meeting their goals of superior service with required equipment, no schedule conflicts and high constituency satisfaction. >In addition it meets the strategic Plan Goal of 6.1 and 6.2. >Documentation resides in hard copy in the A/V department.
The public information office will develop a weekly schedule of faculty & staff newspaper columns.	Weekly/yearly scheduled columns submitted by deadline to newspaper. Submitted columns edited to Associated Press Style, facts checked to accuracy and maintained to required word count.	Weekly columns will be submitted each week of the year with an 80 percent success rate.	6.1	The PIO has successfully submitted 52 columns (weekly), meeting a 100% performance goal, to the Lake City Reporter. >In addition the columns are released to the Lake City Journal online newspaper with 100% placement, the LCCC Web site, as well as reoccurring in the district papers on an irregular basis due space considerations of the publication. >Documentation resides in hardcopy from the newspapers and computer copies in the PIO.	>The result is the college retains the privilege of submitting editorial copy (over 5 years) vs. paid advertising, from faculty, staff, and administrators. It is edited to AP Style standards, checked for accuracy and edited to the required word count. >The office maintains weekly contact with the editor and various reporters who recognize the quality of work submitted by the college. >Word-of-mouth indicates that readers look for the college’s column each Sunday. >Goal 6.1 is also met.
The performing arts center will increase subscriber base to annual Lyceum events.	Survey questions developed with input from Research & Institutional Effectiveness office. Data is collected and analysis made to determine future Lyceum events.	Increase Lyceum subscribers for 2009-2010 season by 10 percent.	7.4, 7.5	>The 2009-2010 Lyceum Series continues to sign up subscribers. At this point the PAC has distributed 235 season tickets vs. last year’s final total of approximately 250 subscribers. The season ticket sales are ongoing and should meet or exceed the goal of a 10% increase in subscribers. >This year the direct mail campaign added an additional 2,000+ randomly selected households (Lake City & Live Oak) to mail to mail the brochure to in addition to prior subscribers and the Chamber of Commerce mailing list. The number of new subscribers from Live Oak has increased. >A survey of attendees to the December 2, 2008 performance indicated a high approval of selection of shows, variety and ticket affordability. >Documentation resides in the PAC in hardcopy form.	>The results were utilized to contract with a variety of new performances and retaining favorites of Big Band, magic shows and Blue Grass performances. >Documentation resides in the PAC in hardcopy. >A new survey will be administered again this year for the 2010-2011 season selections. >Survey information will be used to continually upgrade performance selections and new subscribers. >In addition, a goal not set but definitely influential in the success of the series and public awareness was the increase in monetary sponsorships to $5,100 compared to last year’s total of $3,470 >Strategic Plan Goal 7.4 and 7.5 were met by the PAC coordinator by his involvement within the community in the following organizations and/or events: Habitat for Humanity, LCCC’s College Night, the annual literacy fundraiser spelling bee, attendance at all Community Concert performances, volunteer cameraman for LCCC’s Perspective shows and for the District Board of Trustees. In addition he attended numerous community events held in the PAC such as: dance recitals, plays, and musical shows.

NOTE: assessment should focus on effectiveness, efficiency, constituent satisfaction, or impact on functions, services, processes or student learning.