- No, I would never sabotage my own success.
- What is this guy talking about?
- Why would I do that?

Well if you are consistently growing your business and generating more revenue each month than the previous month, then there is no need for you to read this article any further. In fact, I suggest that you skip this article and move on. 8-)

For the rest of you (which would be the mass majority), read on to find out if you are sabotaging your success.

In your home, you have a temperature comfort zone. You set your thermostat to heat your home if it gets too cold, and to cool your home if it gets too hot. By setting the thermostat controls to your temperature comfort zone, you don't have to worry about constantly turning on the heat or turning on the air conditioner. It just happens automatically.

In your business life, you have a success comfort zone, and without actually thinking about it, you will subconsciously do whatever it takes to stay within that success comfort zone.

Let's say that you make $100,000 per year with your web site (your success comfort zone). If the traffic to your web site stays consistent and you are happy to make $100,000 per year - you may find yourself not doing what it takes to increase your traffic even further to generate an additional $100,000 per year. By not increasing your efforts while you are on top, you are subconsciously sabotaging your success so that you can stay within your success comfort zone. In this example, when you're HOT and making too much money, your thermostat kicks in and you slow down your marketing efforts to stay within your comfort zone.

However, the moment that your traffic takes a dive and your revenue drops drastically, you find yourself scrambling to increase your position on the search engines, or trying to figure out new ways to market your web site. In other words, things started to cool down way too much, so you turn up the heat by working all through the night, every night, until you get the traffic level back to where you are making your comfortable $100,000 per year again.

So what's the solution to end this type of self-sabotage? Acknowledging the problem is only half of the solution. You need to decide what type of action you must take to prevent yourself from getting stuck in a comfort zone.

My suggestion: Make it a goal to increase your revenue by x percent each month. You decide what the value of x is, and do whatever it takes to meet your goal. Keep a daily accounting of where you stand in relationship to exceeding that monthly goal. Tell yourself every day that you are not comfortable unless you meet or exceed that goal, and your subconscious thermostat will be set.