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Open House Ideas!Idea 1.
Hold 3 open-houses a year. One each time a new catalog comes out. Have discontinued products for sale. And items from the new catalog on display. Always have an awesome raffle prize that you can only enter if you book a show. And, have a mystery hostess drawing. Anyone who places an order at the open is in the drawing to reap the benefits of being the hostess of the 'open house'. People love this! My open houses usually have about $500 in sales, my regulars know that and always hope they get to be the Mystery Hostess. Also have drawing for bringing a friend and for just coming. The best hint I can give you to having a great open house is to have it on more than one day. I usually have my open houses on a thursday & friday from 4-10pm, on saturday from 10-4pm, and on sunday from 1-6pm. In this way they have every opportunity to come. Also remember that for every 10 you invite only count on 1 showing. Make sure to invite your clients with a friend. I'm not sure how your hostess credit works, but if they show up with 2 friends I treat it as if it is a small class and give hostess credit for sales of $100.00. Make sure to promote the best sale of the year for this function.
First, at the fair do you have any "hands-on demonstrations"? For example, Triichem or Cameo lets you liquid embroider a bookmark for 10 cents or a quarter. The Pampered Chef takes a whole bunch of Granny Smith Apples and when they peel them with the apple peeler....the crowds gather in record number! When Bill and I had our jewelry booth at flea markets, people would love to watch me make the necklaces and bracelets.
People in Discovery Toys can let people play with the toys.
Balloons, streamers, signs on neon or other stand out colors.
"Different" giveaways - can you get a local restaurant to give away a
free dessert for two as a door prize?
I created a drawing slip with check boxes for catalogs, online business opportunity, book party, home party and for each product line myself or any member of my family sells :-) Just doing a plain slip with name, address. etc does no good IMO. And make sure you have a spot for email address!
1. You are only really effective for about a half a day - your enthusiasm dwindles after about 4 or 5 hours so to be really effective a very large group can work one booth and get much more out of it than trying to have several booths at one fair and having people work too long a period of time. I have worked them for many days in a row, but this is not practical nor as effective. 2. I suggest that a girl work a shift - go home do her follow up (this is the most important part - not the total number of leads). Followup done immediately is the key to success with a fair. Most of the time you have to sort through, make lots of phone calls, to find the ones really interested. When you work a shift - make some definite commitments to call prospects, then do that immediately - not only does it impress her and reaches her while her enthusiasm is high - you can still put a face with that name. 3. Whatever you do - DON'T SIT DOWN - stand and talk with people with all your heart and enthusiasm. Dot Lane Knoxville, TN With over 25 years of INTRODUCING new things to a community.
1. Thank them for taking time to stop at the booth and complete the
drawing
(survey or whatever you call it).
Name__________________ I have done this for years with great results. Choose from five to ten consultants (based on space) - no competing lines. Each consultant is responsible to mailing out an invitation to her list (minimum 100 people, or whatever number you choose). Everyone donates a door prize, splits the fixed costs (printing invitations, etc.) and brings food, drinks or cups/plates. I have picked up a lot of customers this way. For this to work best, you should select consultants who live in your area. If they live across town, it is unlikely their customers will travel to your show. Another idea you can use in sharing customers is to offer a discount with a purchase from another consultant. For instance, a Mary Kay consultant could offer a 10% off coupon on your candles with the purchase of a glamour set. In turn, if your customer ordered $50 in product or more, she would receive a coupon for a free facial from the Mary Kay rep. See how it works? Not only does it help each consultant increase her sales, but introduces new customer to her. Themes Here are some great reasons to have Open houses!! JANUARY
New Year's Day - Friday, January 1st FEBRUARY
Black History Month
Plant a Flower Day - Thursday, March 12th APRIL **National Garden Month**
April Fool's Day - Thursday, April 1st JUNE ** National Rose Month **
Teacher Thank You Week - June 31st to 4th JULY
Independence Day - Sunday, July 4
Friendship Day - Sunday, August 1st SEPTEMBER
Labor Day - Monday, September 6th OCTOBER National Breast Cancer Awareness Month
National Customer Service Week - October 3rd to 9th NOVEMBER
All Saint's Day - Monday, November 1st DECEMBER
AIDS Awareness Day - Wednesday, December 1st
MAIL OUT
PLENTY OF FLYERS, MAKE CALLS,OFFER UNIQUE SPECIALS
FOR COMING Plan ahead. Don't just decide to have an open house and then just do it. Plan for everything, including no-shows, and give something away whether it be a door prize, drawing, or grab bags for all who attend
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