just a few books I keep around the house, or to be honest, that I loan out on a pretty regular basis. Media Virus is pretty important, as far as an intro to memetics is concerned. Sirius Mystery is pretty keen, & the Witches Bible really isn't, but it is a dense compilation of lots of good info, a reference book in its own right. Also recommend the Herb Book, as its compact, lots of info, easy to carry, and not all that expensive. The Golden Bough is a must have book. You must have it, even if you never read it, otherwise you just aren't a respectable scholar. HA! ~prairiewolf~ p.s. since putting this site together, I have discovered the book Coercion: Why We Listen To What They Say, also written by D. Rushkoff. Find it, read it, open up your eyes... very well written. (Sorry no link is provided)