Computers all over the world
are connected
with each other via high-speed
telecommunication lines. Behind
their screens
there are people of all nationalities,
all
ethnic-cultural groups, social
classes and
professions, of all religions and
political
convictions, of all ages and life-styles,
of both
sexes who together, but also among
themselves show such a rich diversity
of
preferences and disfavours, expectations
for
the future and fears, likes and
dislikes.
They are the people who are capable
of
rapidly exchanging ideas and information
via
this network. This new 'person-to-person'
interface induces both excitement
and
despair. Many of the people who
have met
each other via Internet have never
met each
other in reality. Often they don't
know at all
what the persons looks like with
whom they
exchange useful or misleading information
and interesting or trivial opinions
on a more
or less regular basis. However,
without this
Internet they would probably never
have met.
People who meet each other this
way do so in
a new world which is 'almost real'.
It is a
social world of 'people without
bodies',
because during the encounter and
conversation the inhabitants of
this 'virtual
world' leave their bodies at home.
For some
peculiarities of the human species
this is a
huge handicap. Many of our day-to-day
worries and of our greatest pleasures
are
after all connected with the corporality
of our
existence. We have to feed our
body daily to
keep up the biological system,
we experience
it as pleasant when we feel good,
when we
see something beautiful or feel
something
nice, when we are caressed tenderly
or when
we come, when we eat something
very tasty
or smell lovely odours.
People who meet each other this
way do so in
a world which is 'more than real'.
It is a
social world of 'people who communicate'.
Human beings are animals who make
and
exchange symbols. Internet facilitates
our
exchange of symbolic information
and thus
enable us to to become 'more human',
or at
leat more specific human. These
symbolic
interactions occurring in virtual
worlds are
not more nor leass realistic than
those
occurring in the 'real' world.
Communication
of human symbols (digitalised texts,
souds,
stationary or moving images) generates
a
feeling of social presence in the
participants.
They start feeling related to people
who share
the same interest or hobby, to
people who
share the same preferences, or
who oppose
the same injustice. All social
and pychological
effects of this computer-mediated
communication are comparable to
those of
the well-known 'face-to-face' communication.
The main difference is that with
computer-mediated interaction we're
able to
reach by far more people than with
our
one-to-one communication (mass
communication media are organized
almost
completely 'top-down' - 'one-to-many'
communication - and are therefore
in the
hands of established elites).
Internet includes many communication
media, but in any case it's a medium
which
enables 'many-to-many' communication.
Besides, via Internet we can communicate
'at
a distance'. Once somebody has
gaind access
to Internet he or she can communicate
with
anybody linked to this open network,
everywhere in the world. We need
not move
our bodies any more if we want
to
communicate with somebody who lives
at the
other end of our planet. We don't
even have
to be 'present' behind our computers
at the
same moment. We can retrieve information
relevant to us when it's convenient:
'just-in-time'.
CyberSociology is the study of social
action of
human individuals in virtual communities
and
networks, organizations and personal
relations. These new virtual entities
are no
longer defined by geographic or
even
semiotic boundaries. Instead, communities
and networks, organizations and
personal
relations are being constructed
in cyberspace
on the basis of common affiliative
interests.
Cyberspace is an illusion, it is
a consensual
hallucination that is not anywhere
in our
physical reality. It is a no-place
that exists
only within headspace. Cyberspace
is
something that cannot be demarcated
in
geographical terms at all. It is
a reality that
can be localized 'nowhere' and
yet its
presence is felt 'everywhere'.
It is a new form
of social reality that is a challenge
for
sociologists who don't recoil from
analyzing
such ostensible 'metaphysical'
realities. One
thing seems to be sure: more and
more
people define and experience cyberspace
as
real. And sociologists ought to
know that "if
people define situations as real,
they are real
in their consequences" [W.I. Thomas].
Nowadays sociology is developing
somewhere in this virtual reality.
And just
like their colleagues in other
disciplines,
sociologists are spending more
and more
time in this new reality of electronic
communication that is "just like
reality" --
they share the same hallucination
with other
netizens, in a way that is fully
interactive and
mutual.
The virtual reality which has developed
in and
through the Internet is a peculiar
phenomenon. These peculiarities
of
cyberspace are the subject of the
sociological
explorations in this electronic
book. At this
stage of the project I can only
present some
notes and quotes on the peculiarities
of
Internet, which might be interesting
for
social scientists. They could be
building
blocks for a sociology of the Internet:
cybersociology.
The sociology of the Internet is
by definition
a 'work in progress'. Never completed
and
always on the move. Cybersociology
is a very
youthful discipline which shows
all the
characteristics of adolescent behavior.
She is
uncertain and impertinent, wants
very much
and is able to do so little, searches
her own
identity and is opposed to the
status quo.
Cybersociology is an inconvenient,
troublesome discipline because
it has to
shoot at fast moving objects with
a
permanently changing character.
It can be
compared with the problems of earlier
days
when new continents were discovered.
Suppose that, more or less by accident,
you
discover that there exists a new
continent
and you put the first foot on this
unknown
territory ('a small step for a
man, but a big
step for mankind'). However, you
don't know
precisely what you have discovered:
what
does the territory look like, what
are the
possibilities and limititations
for cultivation,
what are you going to do and what
do you
have to abstain from, and whose
territory is
this anyway? These are the kinds
of questions
that have to be solved in cybersociology.
The
answers will come up, but only
if we are able
to find some well-defined questions.
Cybersociology is by definition
an
interdisciplinary science that
should not be
afraid to meddle with problems
and issues
that used to be analyzed by other
social
sciences. Cybersociology can only
grow up
when she knows how to combine several
disciplinary perspectives: historical,
anthropological, technological,
economical,
sociological, cultural, psychological
and
political perspectives. This looks
like an
impossible and certainly a very
ambitious
task. But that's quite normal for
a
youthful-puberal, troublesome-innovative
science of the virtual social reality.
And finally, cybersociology is a
programme
and a challenge. It is a research
programme
that operates on assumptions that
still have
to be clarified and for which the
theoretical
foundation still has to be laid.
That's exactly
the reason why cybersociology is
a challenge
for social scientists who find
it exciting to get
into a plane that travels through
a space that
doesn't exists in our physical
reality, nobody
knows how long it will take and
where the
plane will land. For these are
at least three
peculiarities of cyberspace:
1.It is a world in which we
are able to travel
in one twinkling
of an eye - that is with
mouse click
- from one place of the earth
to another:
distance does not play a role
in computermediated
interactions and
communications.
2.the times that count in
cyberspace are
highly accellerated
and strongly
individualized.
3.nobody knows what the virtual
social
reality which
is established via the
Internet will
look like in the future. The
possible futures
of the Internet totally
depend on how
people will act and react,
how they organize
their operations and
transactions,
and how they can realize
their own needs
and interests, aspirations
and phantasies
in cyberspace.
The mission of cybersociology is
to study
these and related peculiarities
of virtual
social interactions and communications,
networks and communities, organizations
and
institutions, societal figurations
and
globalized cultures. Virtual space
is a
structuring main point with effects
on all
societal fields. Virtual space
creates a virtual
working-method, establishes virtual
inequality and class systems, realizes
a
qualitative structural change of
the political
public realm and changes cultural
patterns
and life-styles. Cybersociology
is the science
which concentrates on the transition
of
industrial to informational capitalism
and on
the the new virtual forms of society
and
societal processes developing in
it via open
electronic networks. Therefore
cybersociology is, in a certain
way, nothing
else but a sociology of the Internet: