“The product line is going to revolutionize the weight loss market,” says AbsAthletic’s CEO and President, Seth Snyder. “Although more than $46 billion dollars a year is spent on weight loss products, no company is producing apparel made to help in this area until now.” The new line offers the comfort of lightweight, breathable, dry-fit apparel that has all the benefits of far infrared technology.
The company was founded by Snyder along with his brother, Averel, a prominent cardiovascular surgeon and certified trainer. The brothers’ belief that medical therapy can be applied to sports apparel lead to the development of the product line. The company now has three prominent cardiovascular surgeons and one general surgeon, endorsing the line. There are no other companies in the world that has four prestigious surgeons backing their clothing line.
The initial product line is available in a Men’s crew shirt with matching pants and Women’s V-neck shirt with matching Capri pants. The summer line will be available in an assortment of colors, sizes, and styles including golf shorts, pants, and tops. In addition, the shorts and pants come with the capability of directly attaching a patented ultra lightweight, maximally absorbent, quick drying workout towel.
The Abs line is available in retail outlets and on the company website http://www.absathletic.com.