Sweetsalt(tonight at the Odeon) is going after a bigger audience.
The southern Saskatchewan band, which won accolades for its debut album and catchy single Saffron Girl, is developing an edgier sound.
"Pretty much straight-ahead rock 'n' roll ---- just throw it on the radio," said band-member Ben Reynolds.
It's a move that entails breaking away from the band's Christian music label before recording the next album, perhaps as early as next week.
"We're having a friendly separation from them because we're going for a mainstream market," said Reynolds.
"We're not really changing our style a lot. The term Christian music is really just a marketing term.. We're still believers, all of us," he added. " I think the majority of our Christian fans will understand."
Reynolds, Samuel Dufour and Jared Robinson plan to spend a whopping 300-400 hours in the studio for the next album. Everything is riding on it; if it doesn't surpass the last one, "we might as well call it quits," said Reynolds.
"This one has to beat out the last one."
The show starts at 10p.m. Tickets are $5 in advance, $7 at the door. No Minors.
Originally published: Saskatoon Star, June 14th 2001
