Nature and role of markets and marketing

9.1: Introduction

9.2: What is marketing?

9.3: The role of marketing in the firm and in society

9.4: Types of market

9.5: Production, selling and market orientation- approaches to marketing

9.6: The marketing concept

9.7: Marketing planning process

Home | Up | Chapter 9 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 13