elcome to the premiere issue of
EXECUTIVE TIME. The first, and only, Journal of Business
and Technology published from the Caribbean.
This magazine is dedicated to delivering relevant and timely information and analyses to both local and foreign businesses which trade within the region, managers at all levels, business students, corporate planners, business consultants and small business owners.
The final format of this Magazine was prompted by the initial research conducted by Trans-Caribbean Marketing Company, publisher and distributor of EXECUTIVE TIME. The research revealed a very disturbing fact.
That is, there are no easily accessible regional information network which provides timely, reliable and specialised information for the expanding corporate sector. This problem is also recognised by the local business community and most of them are forced to make important production and marketing decisions using "educated guesses." It is usually difficult to get information about the demographics of most markets or the experiences of other businesses which have similar target markets.
There is also a lack of information about what is available to assist the business community, both from Government and the private sector.
Even larger businesses find it difficult to obtain basic information about their markets- information which is routinely gathered by the authorities and easily obtained by the private sector in other parts of the world.
Likewise, there is a need for a medium that is specially skewed towards voicing the concerns of small businesses.
It is painfully obvious that unless something is done by the sector itself, to secure its own future, prosperity and even growth in the small business sector will be adversely affected.
Being an Small(c)Medium sized Enterprise ourself, this Magazine represents the efforts of the sector to improve itself through education and networking.
The rapid evolution of the business environment, the impact of technology and access to the the internet, have also created an increased demand for business information, as well as professional consultancy services. EXECUTIVE TIME will provide the forum for these consultants and researchers to reveal their work for the benefit of the business community.
We will strive to bring information that is not only relevant, but information that businesses can use to improve their competitiveness both at home and abroad. And this we believe, can be done through the reliable and inexpensive medium of the Magazine. This magazine also contains important resource material for students and persons interested in making their future in a business environment.
The reality is that business and commerce are everywhere and it affects everyone.
You don't have to be working on Banker's Row to be interested in business- it is a part of our everyday life. And, knowing how the commercial system works and being knowledgeable about issues such as the importance of quality in production and the rights of the consumer, etc, will improve the standard of living of the country as a whole.
Our long term vision is for EXECUTIVE TIME Magazine to be recognised as the premiere business magazine in the region, providing credible, reliable and relevant business information that is useful to our local and foreign readers.
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Tel:+(809) 674-4364 Telefax: +(809) 674-7237