VERY VERY BASIC START-UP for "Da-di Songs" Company
$300 ......cost of fixing old Umac.
$300 ......cost of recording two CDs and photocopying a few copies of my first grade material for teachers I will work with personally.
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Marketing Plan
.......I. Develop and promote teaching method.
..............A. Teach locally, invite observers
.....................1. advertise teaching in classified ads
.....................2. teach at community centers and churches
.....................3. network with church and home schooler friends
..............B. Prepare recordings as preparation for teaching (birth to six).
..............C. Market four recordings (CDs) as "Progressive Musical Intelligence Recordings".
.....................1. classified ads
.....................2. Parent and Homescooler magazines and web sites
.....................3. Web articles placed on search engines
..............D. Obtain mailing list from the sale of the recordings; follow up with mailings explaining teaching method further. Create a demand for teachers to use the method.
.....................1. Parents tell teachers about the recordings and the rationale.
.....................2. Flyers sent to piano teachers, voice teachers, choir directors, home school network coordinators, and elementary school teachers, in the area previously marketed with preparation recordings.
.......II. Market this method to teachers
..............A. Submit articles to Teachers' magazines.
..............B. Attend conventions with books, recordings, and re-printed articles.
..............C. Give presentation/lectures at music teachers conventions.
.............D. Send brochures and articles to teachers of teachers.
Progressive Ear Training
Resume
Preschool CD and book
Appeal to Moms to Teach
First Grade Music Instruction
The Da-di Singing Method
