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HOW TO GET YOUR LETTERS PUBLISHED

BREVITY is very important.
You can think you sound brilliant by giving "Pearse's Oration at the Grave..." but they will not publish it. Most newspaper columnits would never get a letter to editor published because they are egotists and love to write on and on. Better that YOU cut out the "fluff" then let them do it or, not publish your letter! And not understanding the Irish situation, in ignorance, they may cut out your most important point. .

TIMING is essential.
Both the Irish Echo and the Irish Voice print their papers on Tuesday and Wednesday. So you don't want your lettter to arrive on a Monday, it will miss this edition and may get pushed out for next week's edition because it's no longer releavant or something "better" gets sent. So you want to fax them early on Friday morning first thing. If you want a letter to appear in a Sunday paper (for maximum exposure) better get it in their office by Thursday, so it gives them time to verify it.

PYSCHOLOGY use a lot!
Think like "the enemy". The Irish Echo is a little more straight-laced then the Irish Voice. The Echo appeals to the older group, while the Voice appeals to a younger group. The voice enjoys a "dispute" between letter writers and or letter writers "taking on" their journalists, they feel it it "spices" up their editorial pages. The voice likes to print opposing views, unionist, republican, etc A letter to the NY Times has to be more formal than to your "local" and even much briefer. Don't go against the grain, use it to your advantage!

QUOTE something from their recent editorial or article.
Writers are the ultimate egotists, next to politicians. Don't kiss their behinds, but again, use this to your advantage.

HUMOUR even sarcasm in the most serious situation will often mean the differance between getting your letter published and, after that, catching the eye of the reader. The paper (its copy editors) usually decides what to title your letter, if you've used something really funny they will draw on that and if its a good one, your letter will "stick out".

STICK TO THE SUBJECT AT HAND.
You can't solve the entire situation in occupied Ireland in your letter. It's tempting, but confine yourself to what you are attacking or promoting.

DOUBLE CHECK your facts and dates.
If not sure, omit them! This is 10,000 times more important than checking spelling, etc. The papers can afford to make errors and other letter writers that oppose you, but you cannot afford to have even one tiny fact wrong. But don't waste too much time finding out or being too much of a perfectionist, you'll never get it done or sent. If you think something should be stated, but can't back it up, better to omit it!

EDIT....EDIT...EDIT...EDIT!.
There it is, Pearse's "Oration at the Grave of O'Donovan-Rossa" or the next Gettysburgh Address. You are one brilliant sob and, guess what?? It's too darn long and won't see the light of day! Again, writing to the editor is not the same as writing a column. How can you say the exact same thing but briefer? Where can you use shorter, differant, words to get your point across? Of course, if you are writing to the NY Times, you want to use more latin and french-origin words, but you still have to shorten it. If stuck, use a thesaurus. (you should use one, anyways, to "spice" up your writing)

IF you are too shy or want to protect you anonymity,
get someone else to write it or sign it for you. Or, you can write a very long letter "not for publication" and mail it to the managing, city or news editors and still make a differance. Sometimes, a greater differance than a letter to the editor will! Or you can email a very short one line email, like please give a more balanced view on Ireland or tell the SF story as well as the British.

MAKE sure you include some kind of street address and phone number where you can be reached, especially on your emails, to an editor,especially if you want to get it published. You can specify do not print my address and phone number, etc. If you don't have a phone, use a work number or a voice mail. You can sometimes leave a message on voice mail or your answering machine, saying "(name of paper), if you call this is to confirm the letter I wrote you Feb 2, 1999" and give your name.

FAX IT! - do not mail it.
This will insure that your timing (above) happens as planned. Especially if it's your first letter to that publication you will also want to send a header sheet to the fax (or you could put it as a "PS" at the bottom of the letter instead) stating that you will mail them the original (and do it too) so that they can verify your signature. Tell them where you can be reached at differant times of the day and make sure you are there when you say you will be. Usuallly national or international papers will not waste the long distance to verify, (but some of the major ones will) but your local paper will not publish the most brilliant letter until they contact you. I know, faxing might cost you dollar or two or a pound, but yoiu felt strong enough to write, so why not invest some money, a little, very little, to make the differance if it gets published or doesn't?

EMAIL vs Fax vs "Snail Mail.
What do I do? Which is "best"? Well email has two disadvantages, one they can't verify your signature because, you cannot physically sign it and th other as Christy, a former city editor, points out is that it can get deleted by accident and once it's gone, it's gone, they can't recover it and you won't know it happened! One writer, Nick Kelley mentioned that the older news editors might pay more attention to conventional mail but the younger reporters and staffers might pay more attention to email. The best road, in my pinion is if you are the only writer or the "principal" writer of a group writing effort and you want your letter to get published because you are brilliant and have something to really say is do this: DO BOTH! Email them right now, don't put it off. Mention at the bottom of your email that you will also send them and hard copy and fax it to them or snail mail it to them.

IF IT DOESN'T get published it does not mean you haven't made a differance or made an impact. Don't despair, your letter may have been too long, etc, but you may notice that paper no longers uses the term, "political arm of the IRA", ect, sbecause the editorial staff took your letter seriously, but couldn't find a way to publish your letter without chopping it into meaningless bits and pieces.

SOMETHING Else to consider if it hasn't been published yet or if haven't gotten a confirmation call in a few days, you can also edit and shorten your letter and resubmit it. Don't panic, though, sometimes they are waiting for a few more letters often with an opposing view point on the same topic, so they might hold yours a few days and in some cases, they have even held letters for a few weeks.

POINT-COUNTER POINT-REBUTTALS
Well, they published your brilliant letter, every thing is fine. A little later, out of a clear blue sky, comes a letter from someone with an axe to grind, who tries to blow your letter "out of the water". Be glad or sad? Be glad, because, guess what? It gives you another opportunity to get a brand new letter published as a rebuttal! Which is why you should stick to the subject in the first letter, and do not try to "overkill" or "oversell" in it. Save your ammunition as a surprise. In fact, sometimes it pays to leave something a little open as "bait" for someone to attack you and then you hit back with the really heavy ammo.

FORM LETTERS VS ORIGINAL
Every paper is different. It goes back to psychology. There used to be two dailies in a major city, and if you wrote the identical letter to each, the one wouldn't print it. Word it totally differently and, both would print your letter on the exact, same thing. If worse comes to worse, use a form letter, ie copy a friend's with his/her permission, of course, rather than do nothing at all.

IMPORTANCE of Email Backup Support
If you don't have time to write a "letter to the editor", but you know that others are writing to that publication, then do a short email, to back their efforts up. Your email might make a differance in whether some else's great letter gets published or gets tossed. So don't hesitate, Email your opinion in that case. And it can be one sentence. Keep in mind, we, like it or not are living in a bloody capitalist world. You could write a masterpiece but they won't publish it unless they think it is "newsworthy". If you are the only person that writes and they think their readers won't care, it gets tossed So back up letters, even short one-sentence emails are VERY IMPORTANT!

WARING! Email Letters to the Editor versus Letters/Commentary
All newspapers are differant. The Irish The local paper here, has a special email "letters to the editor", but, they determine the subject and then ask for repsones and then only publish those emails once a week. These are not treated as actual Letters to the Editor. An Austrailian paper I wrote to, does publish emails, but it they toss it immediately if you don't include a street address and phone number the will send you a letter but it does not get past a clerk at the computer until you supply an address and phone number. Other newspapers ask for emails to their editorial staff or their on-line edition, but they don't publish them in the actual newspaper they will, however publish them in a comments "letters" on the their on-line edition but not their print edition. I think the Belfast Irish news does this. So be very careful that an email version gets to the email Letters to the Editor section and not to an on-line commentary section. It is always a good idea to fax them a printed copy of your email and sign that copy.

Your Own Personal Follow-Up
It's also a great idea to email an Editorial Page, City, Managing or News Edtor a personal email BY NAME, a very short explanation that you would like to see more balanced reporting on Ireland and that you have faxed and sent a letter that you believe public should see.

TWO IMPORTANT FOOTNOTES

A SECOND LOOK
Like it or not, although it is not true, many, perhaps most, readers view, the situtation as a struggle between Catholics and Protestants or "feuding paddies". Especailly when mentioning sectarian attacks, take a second look at your letter. Does it lend itself to that false view. Even though know you the background, remember most others do not. Did you use "catholics" when you mean "nationalists"? Are you blaming "unionists" (which means all unionists when you really mean only the Unionist politicians or David Trimble or the UUP?
And never, never just attack the Unionist or UUP position without putting the final blame on Britain and Tony Blair in your conclusion.
Ireland did not invade Britain. Britain invaded Ireland and planted settlers there and then stirred up religous hatred where there was none. Even in the GFA, Britain still claims that the 6 counties are part of Britain and that a "majority" want to be part of Britain. Fine, in your conclusion, say, let Britain fix it! (The British government wants to HAVE the 6 counties AND blame conflict on "the Irish or Paddies, who cannot get along", don't let them)

SHOULD YOU END IT WITH A CALL TO ACTION?
Don't miss out on an opportunity to urge other readers to write Congress, Tony Blair or the paper itself if the paper has been hostile to us or negligent. It's "free add" to get others to act or protest. Use it when it's appropriate!

APPENDIX I / A SAMPLE LETTER

ENOUGH IS ENOUGH

The recent events in the Northern Ireland peace process ("A failure of nerve in Ulster" July 16) surprised few Americans. Although elected with the largest plurality in Parliament this century, Prime Minister Tony Blair has shown insufficient resolve in efforts to break impasses and provide leadership in ending the conflict. One cannot fault his energy or interest, but there is too much motion and not enough movement.

The Plain Dealer editorial correctly noted the Unionist position. It is essentially that if the IRA did not like how things were going under an elective system, it would reserve the right to take up arms.

Loyalists are familiar with this position because it reflects their history since this sectarian state was set up. They didn't like the results of the 1918 elections, so they armed and assassinated and got the British to back them up. They didn't like equality for Catholics in 1968, so again they resorted to arms and assassination. They didn't like the Hillsborough Treaty so they bombed Dublin and Managhan, killing 33. The Belfast Agreement is not to their liking,so they have again resorted to assassination by murdering 20 since the IRA ceasefire.

The Catholic-Nationalist community has paid a high price for Britain's support of minority rule and appeasement of loyalists. If the Belfast Agreement is not to be implemented then the next bill laid before the House of Comnmnons should be the one that ends Irelands's unilateral and undemocratic partition.

Britain has spent the entire century from Gladstone's Home Rule Bill to Blair's Good Friday agreement trying to avoid an Ireland united and free. Enough is enough.

MICHAEL J. CUMMINGS

Washington DC

(Cummings is chairman of the political education committee and member of the national board of the Irish-American Unity Conference

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I know Monaghan is misspelled. I left it that way on purpose ,just to show you copy editors aren't always as smart as they think they are.
And, yes, he refers to the "Catholic/Nationalist" community when simply "Nationalists" would have been better.
However, this letter is the "perfect" letter for a number of reasons, besides the content. It is BRIEF but says a lot without going off in too many directions.

Even though he is from "out of town", he establishes a reason to publish his letter, by citing a recent editorial. And he builds on it from there. Notice how he seems to almost take the Unionists' arguement and logic, then turns the tables, and turn this against them.

While he proves why the unionists are wrong, he places the ULTIMATE blame back on Britain, does not get trapped into blamining just the Unionists and leaveing it there and ending on that. He brings it back to Blair and Britain EACH and EVERY time"!

Some of you write terrific letters, the only problem is you can leave your American, and Canadian and French, etc, readers think it is about Unionists and "Catholics"" alone. Or it's about the GFA alone. (Remember the GFA is not the goal, never was.) Exactly what Mandelson (Mo's successor) and Tony want them to think, so they can wash their hands like Pilate. Always put it back on Tony's and parliament's doorstep the way this man did!

FREE IRELAND Enough is enough.

APPENDIX II

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FOLLOWING ARE SOME NOTES AND GENERAL OBSERVATIONS ABOUT THE MEDIA AND A WORD FROM A FORMER EDITOR (CHRISTY)

ABOUT THE MEDIA:

They are not the enemy. The British government is. Britain, which styles itself as a democracy has an official secrets act even in times of peace it does not have a free press. The problem with the American media is they are lazy but they are not evil. (Read "Nation of Sheep" and "Drunk at Noon"). Editors like to think, they know it all, when they don't. Reporters get their stories from friends in government and other countries' newsmedia personnel. Reporters often make some good friendships with high ups in the British army and government and thinks he is doing the American people a great "public service" by keeping them informed about "terrorism", etc. But he doesn't "dig" in the streets, he doesn't go up the Shankill road or to Ardoyne and talk to "the man in the street"

As for the Italian and other European media they have an advantage on the Americans, because, for one thing they are more multi-lingual, but they probably get most of their material from London rather than Belfast or Dublin because the European governments accept the British Occupied six counties as part of England and think that the lawful government is in London, so they get their stories there, the WORST place.

Also, the CIA, MI5, MI6 and the old KGB plant stories, they "leak" lies to the media. You would often read about a cache of "soviet" or "red Chineese" weapons captured from some rebel group in South America, when the CIA, itself, had planted the weapons, and then "found" them. The media itself, is often an unsuspecting victim of lies. but, they should get off their bar stools and be a little more skeptical. And of course, in Britain, it is very easy to manipulate the press.

So don't attack them, but see anything they misrepresent as an OPPORTUNITY to get the republican side out. Be glad when they print some garbage like calling SF, the "political arm of the IRA" but DO something about it. Be BRIEF. Don't go in 100 directions, stick to the point at hand.

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Some advice from a former city editor and a writer who has done a lot to bring about changes.

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SOME ADVICE FROM CHRISTY:

As a former news editor and city editor, I think you guys are on target. The more letters these editors get the better off we are. They need to be educated. Try not to get angry with them, they just don't understand it and they're getting all their info from the likes of Shawn Pog - the AP writer who we have been after for some time now. There was a call-in campaign to AP in New York last July when his reporting on Drumcree started to look so damn one sided. Suspect that he has some unionist contacts in Belfast if not deeper, but that's not confirmed. Remember, when writing to an editor, be clear. Refer to the story you want to dispute, and keep it as short as possible. It's hard for an editor to ignore a targeted letter that's to the point and less than 100 words. And if they get 10 letters on any one topic that's probably a lot.

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Posted by Nick Kelly : Email is regularly read by many editor's staffs, especially the young ones who know that it's the fastest way to pick up the sense of the readership. All the Boulder area newspapers seem to respond well to emails. I think faxes (or follow-up faxes) are still the best choice with many governmental offices where many of the office staff are older (less turnover in government jobs) and still not quite as email friendly.

HOT WORDS

Two can play the word game.
Anybody can label something or someone "terrorist".
Let's use our own little glossary:

Glossary

Six Counties or "Northern Ireland"
" British Occupied Ireland"
The "Media" (When Biased)
"Britain's paper curtain around Ireland"
Sinn Fein
"the political arm of the Irish people"
Sinn Fein
"the political arm of twenty per cent of the voters"
The Media (When Biased)
"the political arm of the British government"
British Government and Its Rule Over Ireland
"the evil empire"
Revisionist Historians, Dublin 4 Journalists and Other Self-Haters
"the slave mentality" or "the third tradition in Ireland" or "Uncle Tomaisin's" or "Uncle Seoneen's"

Email us your suggestions.
Of course, there are times to use some of these, such as letters to the Irish papers and a time, when using them may get yourself written off as "too partisan", such as in a letter to congress. Use good judgement.

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Note: We are not going to put all our "secrets" here. If you are serious and want to do and know more email us at:

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