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Autoresponder
Courses - The Automated Marketing Tool Autoresponder programs vary from software set up to run with your
desktop email program and automatically answer your incoming email to a
script that runs on your server. The script may run a Web-based
autoresponder system that utilizes a web page form, or it may run with
your pop email account on your server. It is programmed to automatically
send out a predetermined message when a message is received to a specified
script address or email address.
In addition to the standard autoresponder systems, there are also
autoresponders that can send an unlimited amount of follow-up messages.
These follow up messages can be set up to automatically be sent out at
predetermined intervals. In other words, you can set up your autoresponder
to automatically send out a new message each day for as many days as you
would like.
This powerful technology is currently being used by some of the top
online marketers to reach thousands of potential customers. As you may
know, it may take up to seven contacts with a potential customer before
closing a sale. By setting up an autoresponder and offering a free
autoresponder course, you can completely automate a portion of your
marketing efforts.
Creating A Course
The first step in creating an autoresponder course is to decide upon a
subject. Your course should focus on a subject in which you have a great
deal of knowledge and target your potential customers.
Once you have selected your subject, you'll need to make a list of
topics. Each topic will represent one lesson. If you have five topics,
then you can offer your visitors a free 5-day course. If you have ten
topics, then you can offer your visitors a free 10-day course and so on.
This unique automated website traffic and profit generating
system can help you:
Separate each of your topics into course lessons. Your first lesson
should welcome your subscriber to your course and explain a little bit
about what they are going to learn, followed by the first lesson.
The key to creating a successful autoresponder course is to provide
quality information that will be of interest to your target audience. Each
daily topic must contain valuable information or your reader may decide to
unsubscribe. In addition, make sure you include information in regard to
your course such as the lesson number, lesson title, information about
your products or services and highlights of the next lesson.
Your course should identify a problem, provide advice in regard to
solving the problem and provide the solution with your products or
services. Keep in mind, your course should not be written like a sales
letter. It must provide quality information written to teach and inform.
Setting Up Your Course
After you've written your course, you'll need to transfer your text
into an autoresponder. You can find free follow-up autoresponders here:
http://www.getresponse.com/ Sign up for a follow-up autoresponder and follow their instructions in
regard to setting it up.
Once you've gotten your autoresponder set up, your final step will be
to place your course information on your web site. This will include a
description of your course and a mailto link to your autoresponder.
By offering your visitors a free autoresponder course, you are not only
providing them with a great service, but you are also automating a portion
of your marketing efforts. This form of free advertising can increase your
sales considerably.
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Mike Puccino |
