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What's the most
powerful marketing technique on the Web?
Search Engine positioning?
Perhaps. But did you know that some of the most
successful web marketers don't bother much with
the Search Engines?
They put most of their effort into another technique
that's just as powerful and is much more under their
control.
They write Ezine Articles.
There are tens of thousands of Ezines being published
every month, with a collective audience of millions.
And the editors of most of those Ezines are all
looking for quality content for their newsletters.
If you master this technique you can get your name
and your website URL in front of 100,000 or even a
million readers.
Right now there's a shortage of good Ezine Articles.
That's why you keep seeing the same articles being
published in dozens of different Ezines.
So, if you write well and you know how to do research on the
Internet, there's a huge market waiting foryou.
But there are some tips for writing and publishing Ezine
Articles. Here they are:
(A) Writing Your Ezine Articles:
(1) Pick a topic that you know something about
(however little) and then go to the Search Engines
and find as many websites as you can that deal with
that subject.
As well as collecting information for your article,
make a note of any URLs that offer free resources
dealing with the topic of your article. Include
those URLs in your article.
(2) Once you've done the basic research, write the
title of your article in the middle of a blank page
and circle it. Then jot down your information in lines
that radiate out from your title, like the spokes of
a wheel. This technique is called 'Mind Mapping' and
it's a very effective way of organizing your ideas.
You can find more information on Mind Mapping at:
http://www.mind-map.com/
(3) An increasing number of Ezine Publishers will not
accept articles that are promoting a product you sell.
So, keep your article free of affiliate links; avoid
mentioning any products or services for which you
receive a commission.
(4) At the end of your article, attach a 5- or 6-line
'Resource Box' that includes your website URL and/or
your email address.
(5) When you have finished your article, do NOT send
it off straight away. Let it lie fallow for 2 or 3
days and then come back and read it again. You'll be
amazed at the improvements you can make. Those final
improvements are what makes the difference between an
article that gets published and one that doesn't.
(B) Publishing Your Ezine Articles:
(6) There are two ways of getting your articles
published: 'Individual Submissions' and 'General
Distribution'.
'General Distribution' will get your article in
front of many more readers, per unit of effort
expended, than 'Individual Submission', and I
suggest you use this method before making
Individual Submissions.
There are basically two kinds of 'General
Distribution': Announcement Lists and
websites.
Here are some Article Announcement Lists:
article_announce-subscribe@egroups.com
free-content-subscribe@onelist.com
publishinyours-subscribe@onelist.com
articles_archives-subscribe@egroups.com
Here are some Websites that provide Free Content
to Ezine Publishers:
http://216.147.104.180/articles/submit.shtml
http://www.ezinearticles.com/
http://www.ideamarketers.com/
http://www.isyndicate.com/
http://www.mediapeak.com
http://www.MakingProfit.com/articles/
http://www.web-source.net/articlesub.htm
(7) Once you've used these 'General Distribution'
techniques, then submit your article to individual
Ezines.
However, before making individual submissions,
find out (a) if the Ezine Publisher accepts article
submissions, (b) what the Publisher's guidelines
are for article submissions.
The only free Ezine Directory I know of that gives
you this information is my own directory, 'The Free
Directory of Ezines':
http://www.netmastersolutions.com/
I have also produced an eBook called 'Get Published!
The Directory of Ezines that accept Article Submissions'
and you can download it free at:
http://www.netmastersolutions.com/getpub.html
(8) Format your article to 65 characters per line and
make sure it contains no spelling mistakes. With the
availability of spell-checkers there's really no excuse
for spelling mistakes. If your article does contain
spelling mistakes, many Publishers will just discard
your article.
(9) Don't submit articles to the same Ezine Publisher
more than once a month.
(10) Address the Ezine Publisher personally, and
make sure that the message accompanying your article
is very courteous - you're asking the Publisher to
read your article and give you some of her valuable
time and she probably gets dozens of article
submissions a week.
Every success to you!
Michael Southon is
the publisher of 'The Free Directory of Ezines'
http://www.netmastersolutions.com/
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