Free Publicity for Online and Brick + Mortar Entrepreneurs

By Michael Werner

In the last couple of years, I've come across an amazing, no-cost, way to
obtain great publicity for your company, Web site, or organization. And all
it takes is a little elbow power (or a few bucks to hire a writer with same)
and the information about where and how to get the notice.

Today there are over 300,000 online newsletters and electronic magazines
(often called "ezines" for short) and the numbers grow daily. They cover
virtually any topic you can think of, ranging from working at home to
parenting to genealogy.

But here's the biggest secret of all: most of them rely on outside
contributors for their information. In fact, many ezine publishers are
starving for quality content. Consequently, they need experts (and you are
an expert on something, aren't you?) to provide short articles, tips, and
advice to their readers. And we're not talking major treatises or giant
tomes here; most ezines publish articles as short as a paragraph or two.

Usually, you won't get paid a dime for your contribution. However, because
the publication will run your byline (which includes your name, company, and address-either physical or cyber), you'll end up getting leads in the dozens or hundreds every time your article runs. That's dozens or hundreds of new visitors to your shop, Web site, or publication. For free.

So, just how do you go about finding ezines that want what you have to
contribute? Well, you can find and approach individual publishers and offer
your articles or tips. But that's often time-consuming, frustrating, and
difficult. The single best approach is simply to post your contribution to
one of the growing number of free article distribution services that are
sprouting up across the Web. These services are frequented by ezine
publishers looking for content and posting information about your article is
the quickest way to get noticed.

Depending upon the individual service, you to post your article on their
site, set up an autoresponder (a reply service that sends your article
automatically to anyone who requests it; all without your intervention), or
include the article or information about it in an online announcement
service that they offer.

Here are my favorite places to announce your articles:

Business Opportunities and Classifieds Online
Geared strictly for small and home office businesses, this site features
articles from business writers and professionals on related topics. You can
submit your articles at: http://www.boconline.com .

CyberProsper web site.
Focuses on Internet marketing. You can submit your article at:
http://cyberprosper.com/submit.shtml . If selected, your article will
receive its own Web page and be linked to the CyberProsper home page.

EzineArticles web site.
Provides an ezine and a web site with archived and autoresponder-based
articles. You can find and submit articles to
http://www.ezinearticles.com. Selected articles will be referenced in the
daily or weekly version of the Ezinenewswire ezine, which you can subscribe
to at the http://www.ezinenewswire.com site.

Ezine Factory web site.
Publishers can download and reprint the articles stored at this site free of
charge. Authors can add articles to the site once they have been accepted
by the webmaster. For details, check the site at:
http://home.intekom.co.za/qualitone/wwwboard/wwwboard.html

Free Content ezine.
This ezine lets authors submit article summaries and publishers list needs.
The editor prefers article summaries, but recent issues of the ezine have
included complete works.
To subscribe, send a blank e-mail to:
mailto:Free-Content-subscribe@onelist.com

IdeaMarketers web site.
A very thorough site. If you're looking for broad exposure, I'd make this
one of your first stops. You actually post your complete article to the
site.
http://www.ideamarketers.com

InfoZone web site.
This one offers a pretty thorough directory of articles designed for both
publishers and authors alike. All articles are stored online at the
InfoZone site and you can also link to your site.
http://www.MakingProfit.com

IQLibrary web site.
This site is a new one and is owned by my company, Intellectua.com. Our
plan is to offer a broad range of professional, business, how-to, computing,
and Internet articles for publishers to use. However, we will be highly
selective in the authors that we include at the site. Please check back
frequently to see what we've added.
http://www.IQlibrary.com

LRS Marketing web site.
This site offers several Internet marketing articles by some of the better
known names in the business. Check out the site at:
http://www.lrsmarketing.com/Resources/free_articles.htm . You can submit
articles by sending them to mailto:freearticle@lrsmarketing.com .

MediaPeak web site.
Provides free content to over 2,000 online publishers. The content is
distributed to publishers via an email service, to which you can subscribe
by sending a blank e-mail to: mailto:e-wire-on@mail-list.com .
Submit complete articles and up to four-line tag lines to either:
mailto:mediapeak@mindspring.com or mailto:submitnews@aol.com . Articles are archived at the web site, http://www.mediapeak.com . The web site also has a content exchange section where publishers announce their needs.

PublishInYours ezine.
Designed primarily for you to post complete articles. To subscribe, send a
blank e-mail to: mailto:PublishInYours-subscribe@onelist.com

Web-Source web site.
You can submit your article reference, as long as it's in an autoresponder,
to the web site at the following:
http://www.web-source.net/links/Articles_For_Publication

You can also subscribe to and submit articles to the companion ezine,
the "Writer and Publisher Connection," by sending a blank e-mail to:
mailto:article_announce-subscribe@egroups.com.

WriteBusiness web site.
In the "Articles Reprint" section.
http://www.writebusiness.com

Writers & Publishers Online ezine.
If you're a publisher with article needs, or an author with articles you
want to distribute to online publications, you can send a summary of your
needs to:
mailto:submit@list-content.com

To subscribe to this excellent monthly publication,
mailto:join-wpo@list-content.com. I suggest subscribing first to get a
feel for a style of the publication and the format of your submissions.

Michael Werner is the former President and founder of two-time INC. 500
company, InfoSource, Inc. He is currently the CEO of Intellectua.com, a
publisher of how-to, business, computing, and Internet e-books and tools.
You can subscribe to the company's award-winning, all original-content
ezine, The DirtSmart Netpreneur, weekly news and tools for the small
enterprise and home-based business webmaster. Subscribe at:
http://www.dirtsmart.com/cgi-bin/sub.cgi?aaa

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