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6 Secrets to Explosive Web Traffic

By Debbie Cohen

According to the goto.com search engine, in September of 1999 51,103
people at their site searched using the keyword "free" . The related
term "free stuff" was typed in by 33,556 visitors . Something for
nothing is a universal passion and successful webmasters are aware of
this aspect of human psychology. A very effective method to increase
your customer base is giving something away. The following are several
popular items that will draw people to your site and keep them
returning:

1) Through the magic of javascript, you can have daily quotes, weather
and the time around the world in a little box . The beauty of this is
that people do not click off your website. They can stay at your site
and still see your services and opportunities. Since quotes and weather
are very popular search items, consider adding this feature to your
site. This is a free service offered by http://www.onyoursite.com

2) Join a program that enables you to offer your visitors free software,
free e-mail, contests, sweepstakes, vacations , gift certificates and
other merchandise. Two companies that do this are:

http://www.cyberbounty.com
http://www.cj.com

They require that you have already 350 visitors a day in order to be
accepted as an affiliate. You also are paid a small bounty fee each
time someone fills out a form and this itself can be a nice revenue. If
you do not have enough traffic to be accepted,

http://www.clickxchange.com 

is a company that may be more appropriate.
They have less stringent requirements and will pay you for clicks, leads
and sales received from your website. You can offer free travel
resources, jokes, newsletters from all the sites listed above.

3) The latest craze is to give away e-books from your website. E-books
are small books either in exe files or zip files which educate people on
topics such as press releases, marketing and even how to compile an
e-book. The author has a lot of relevant information plus includes a
link to his website in the e-book. This can be offered on his own
website as well as given to other webmasters. If you are interested in
compiling your own e-book the following resource will be helpful:

http://www.e-ditorial.com

http://www.neosoftware.com/

http://www.smartcode.com/

http://www.webcompiler.com/

http://www.bersoft.com/

To search an index page which hosts a number of e-books visit:

http://www.bizwebsolutions.com/download/downloads.html

For a free 5 day autoresponder course on how to write and market your
e-book in ten days, send an e-mail to: timsinnerfreedom@sitesell.net

If you do write your own e-book be sure to have it listed at the many
websites that have e-book libraries for their visitors. In addition have
it listed at freeware, shareware and free give away sites. Each person
who downloads your e-book will be getting the url to your website within
the book and can click to your site while reading it.

4)The word "Jokes" is a very popular search term. "Joke of the
Day " Newsletter has over 180,000 subscribers. It is easy to start an
online newsletter (also called "ezine") at http://www.listbot.com
Then list it at the following free directories:

http://www.liszt.com
http://www.bestezines.com
http://www.e-zinez.com
http://www.infojump.com
http://www.netmastersolutions.com

Of course, if you find this too time consuming you can join an affiliate
program through http://www.clickxchange  that will pay you to link to
them. Ezines unlike e-books are not files that one downloads (ie zip or
exe files), but are sent via e-mail to subscribers.

A good resource to use to brainstorm for topics is at http://www.goto.com/d/top100/

Look at the top 100 popular search terms. Do you have background in any
of these areas that would enable you to create a newsletter? Some of the
top clickthrough terms for the month of September 1999 were:

"travel"," health", "recipe" and "web design"

If you don't have the background yourself or the time to write a newsletter
you can always do interviews. For example, each week you can have a
recipe from a popular restaurant. Call a number of restaurants and you'll
find that if you give them credit they will allow you to print one of their top
recipes in your newsletter.

Once you have a number of subscribers, you can trade ads with other
ezines and/or sell ad space.

5) A very well received offer is to give away free mousepads.

Visit: http://www.freemousepads.com
The company will put your url on as many mousepads as you can give to
others.

6) Offer a contest and have people fill out an entry form. This is good
to customize around one's website: If you have a pet website, give away
a book on pets or a free pet supply or free consult. A website based on
music could give away a CD, tape player or concert tickets. When you
receive the entries you can e-mail those who submitted entries in order
to announce the winners. You can list in that e-mail some additional
items of interest about your services and opportunities in this e-mail.

Plus, don't forget to advertise your contest on sites that list sweepstakes
and contests. Do a search on Altavista or Yahoo for "Contests" ,
"Sweepstakes" and "Free Stuff". E-mail the webmaster if there isn't a
form to fill out on the site. Because free offers need to be updated often
this is a database that constantly needs new listings.

In addition, if you send a press release to your local newspaper they
are likely to list it. Don't forget the free publicity for your website
that is available to you using press releases and announcements. Check
your newspaper and find "Community News" ,"New Prodcuts","Local
Announcements" and other areas that might list your contest information.
Your business can also be mentioned if you donate a gift certificate or
club membership at a local auction or community day. I recently gave
away a $20 gift certificate to a nearby restaurant at the fair created
by my condo residents. This resulted in a number of inquiries about my
business.

Remember that giving something away for free is a powerful traffic
generator as well as a way to have your visitors gain trust in you.
Offer something of substance and your customer base will build
significantly as will the confidence in your services.

Debra Cohen, LCSW is a licensed social worker in Florida and an online
entrepreneur. Get philosophy quotes 5 times a week delivered for free to
your inbox. Subscribe at http://www.outside-the-box.net
Create an ebook with your knowledge. Free 5 day course tells you how:
Send an email to timsinnerfreedom@sitesell.net

How I Created An Automatic Money Machine
That Got Over 100,000 Hits In The First 30 Days!
...And You Can Too

*The War-Report*