HOW TO INCREASE YOUR AD RESPONSE RATES
Make sure people are reading the ezine you advertise in!
This may sound obvious but you'd be surprised how many
people pay to place ads in ezines That nobody reads!
aaaggghhh!
You must find ezines with an involved readership.
An involved readership is a readership that actually "reads"
the ezine and doesn't just use it for free ads!
This will lead to a higher response rate for your ezine
advertising. Everybody wants and needs this for their online
business to be a success.
So how do you find an ezine with an involved readership?
Find a list that you would like to advertise in, go to that
site and look at how the e-mail addresses are collected.
You see most people want what the ezines have to offer
namely free stuff but they don't want to pay for it by actually
signing up with their real email addresses.
Nobody wants a million sales letters in their inbox from over
zealous ezine editors. Anywhere from 75%-90% of ezine
subscribers will type their free e-mail addresses on the
sign up forms.
Many times these are throw away addresses, which
may never be checked again. Your ad may never be seen! Okay, so
what are effective ways to get high quality prospects that are
involed on the net. More importantly "prospects that will see
your ad" Go here...
http://www.scamfreezone.com/forum/ and examine how taking away a
subscriber form and placing just a button adds more "active
readers to a newsletter". Once prospects click on the button the
publisher gets subscribers dial-up account address. Everybody
checks their paid for accounts at least once daily maybe even
more. More importantly, these newsletters are read and thusly
your ad will be ultimately seen!
Monthly, Weekly or Daily?
The frequency of the ezine is immensely important to the ads
effectiveness. How many times a month a newsletter is published
is a good indicator as to how the ezine is perceived from the
readers standpoint.
An ezine published once a month will get deleted much more often
than a weekly ezine. Why? Sometimes a reader just forgets they
are a subscriber of the ezine, sad but true. An ezine that is
published more often with great content will be one of the best
bets. Also look for daily ezines to advertise in, these have an
active readership and more active buyers in this group.
Now, how is this info going to help me? if there is an ezine
that does not have these things going for it. E-mail the editor
and negotiate with him or her. State the above facts and if your
ad goes over well i.e. gets a lot of high quality responses, you
will most likely advertise many times in the future. Ask for a
discount of up to 50%.
Ezine editors love repeat customers! When looking at the actual
price of the ad you now have some great information. Now go out
and negotiate!
CLICK
HERE TO DOWNLOAD EZY
ADS EBOOK FREE Here you
will find a ready made list of ezines that
accept free ads, and their
circulation numbers!
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