How To Turn an Ezine Advertising Strategy Into Thousands of
Dollars Overnight!
by Marc Goldman
OK, so we have all heard the clamors from people who have made
money from placing ads in ezines. The process is simple enough.
You have a product or service (or an affiliate program of which
you are a member) and you also have a small classified
ad promoting the benefits of said product or service. You
pay to advertise in ezines that have a circulation comprised
of the audience you wish to target.
This sounds easy enough but these days ezine advertising
has become so competitive that a smart marketer needs to
rethink his/her ezine advertising strategy. This is necessary in
order to stand apart from the competition, reach an audience
of targeted customers and continue to reap the overwhelming
benefits resulting from this highly effective medium.
One of the biggest problems with traditional ezine
advertising is the fact that your ad gets sandwiched in between
5-15 other ads of similar content. This naturally dramatically
decreases the effectiveness of your ad. Not to mention the fact
that with so many affiliate programs in existence,
competition between affiliates has escalated to new
heights leading to many affiliates of the same program
saturating a once responsive market through their ezine
advertising campaigns.
This has lead to decreased revenues for the affiliates
and public apathy for the product/service. The
situation has gotten so competitive that not only once but
on several occasions I have witnessed ezines publish the
exact same ad for an affiliate program (with different
affiliate I.D.'s) all in the very same issue. How can this
possibly benefit those advertisers?
However, this is not the fault of the ezine publisher
either. The main purpose of an ezine (for many but not all
publishers) is to sell advertising. When someone approaches a
publisher with advertising dollars, you cannot fault
him/her for taking the money and running the ad. That publisher
is simply making an honest buck.
But there are some ingenious methods you can employ to
get your ad in front of a responsive target market by utilizing
ezine advertising. For starters, if you run an affiliate program
provide your affiliates with several different, tested
classified ads which they can use to place in different
ezines.
Remember, your affiliates are your salespeople - you want them
to make as much money as possible so that you too make as much
money as possible. Therefore, it is in your best interest to
help them as much as you can.
If you are an affiliate, try your hand at writing some killer
classified ads of your own so as to stand out from the
competition. If you are not a great writer, I highly
recommend picking up Robert Boduch's Great Headlines
Instantly and putting the ideas within to use immediately.
Next, I strongly recommend that you shell out a little more
money for a sponsor ad or a solo mailing in a newsletter
that offers these services. A sponsor ad is the ad at the very
top or very bottom of an ezine. Since they are closer to the
top or bottom they stand apart from the other ads and so they
illicit a much greater, more favorable response from
subscribers.
A solo mailing is a 3-7 paragraph ad which an ezine sends to
its list separate from its regular newsletter mailing. The
size of these ads vary from one newsletter to another but
they have proven, by far, to be the most effective, most
profitable ezine ad in which an advertiser could ever invest
his/her money.
These two advertising methods are the most powerful tools
in an ezine advertisers arsenal. There is only one problem,
how do you find out which ezines offer these
advertising opportunities? Well, first you will need to find a
comprehensive list of ezines and then spend some time combing
through the thousands of zines to find those that meet
your demographic requirements.
When that is done you are ready to further narrow the list by
sifting through to find the ones that accept ads (free and
paid). Finally, you need to find those that specifically
offer solo and sponsorship ad opportunities and do some price
shopping. Naturally, you need quite a bit of free time to
complete this process. But do not despair, you do have an
intelligent alternative if time is an issue for you.
The Ultimate Media Magnet has compiled all of the newsletters
that offer sponsor ads and solo mailings into one
efficient directory. All the ezines are sorted by category so
as to make it even easier for you to immediately pull out those
targeted to your market.
The Ultimate Media Magnet is by far the best solution for
any marketer selling any product or service. You will instantly
find targeted ezines that offer the most effective methods of
reaching a hungry, paying audience.
The Ultimate Media Magnet is only one tool available to
members of The Ultimate Marketers Resouce, located
at: http://www.goldbar.net/lsa/c.cgi/Infoplus
Ezine advertising has been and will continue to be one of
the most cost effective and profit generating tools at the
internet marketers disposal. But, like everything else on
the internet, for advertising methods to remain effective
they must evolve.
Think of it this way, many marketing gurus and internet
millionaires of today made their fortune from unsolicited email
(SPAM). However, currently this method is considered
unethical and these very same marketers now utilize opt-in
email, ezine marketing and autoresponders instead.
To succeed using ezine advertising, you must change with
the times and use the methods that work today!
Article by Marc Goldman, Goldbar Enterprises. Our web site
offers Top Quality, Easy To Use, Affordable Online Tools To Help
You Build, Promote & Grow Your Business - All In One Place!
Visit The Ultimate Marketers Resource at
http://www.goldbar.net/lsa/c.cgi/Infoplus
before your competitors do.
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