How Hungary Left Me Hungry
First, I'd like to offer a brief advertising tie-in suggestion...
With the heavy involvement of tobacco companies in the sport, other firms have little opportunity to advertise their companies and products on F1 racecars. Besides banners around the track, there are few places elsewhere for advertising. Also, most advertising has little to do with the product itself. A noteable exception is Tag Heuer, a watch company that, until recently, was sponsor of timing and scoring at F1 events. Considering this excellent tie-in, I'd like to offer a few others...
Has there ever been an F1 race without a breakdown or crash? Not bloody likely. Millions of people see the car being hoisted into the air by a crane, completely devoid of all advertising! Companies like Crane Plumbing Fixtures could join the ranks of Agip, Marlboro and Mercedes with quick, easy advertising.
It seems every race at least one of the Jaguar team's motors goes south. Who makes that motor? Well, I think most of us hardcore fans know, but what about the rest of the world? Why not add some colored dye to the engine oil of these cars, so a nice cloud of Ford blue accompanies each and every engine disintegration?
When a car barrels into the pits for tires and fuel, a marker proclaiming "STOP" tells the driver where to bring his steed to rest. With a little added text, the sign could be modified to read: "Preparation H STOPs the burning and inflamation of hemorrhoids".
Finally, I have a suggestion for Domino's Pizza. For almost a year they have touted the advantages of their "Heatwave" delivery bags. As I watched the cars on the grid last weekend I thought, hey, why doesn't Domino's Pizza develop a "Heatwave" tire warmer?
Okay, enough of that. On to the race...
Can someone tell me what Mika Hakinnen had for breakfast, and can we send some to the Schumacher residence? Did you see that start? What is up with that guy? I can't believe every other team isn't crying foul claiming MM uses traction control! First Jacques Villeneuve has the killer starts, now Mika. What happened to Michael? He used to be the king of the brilliant start, now he pulls away like he's got a cup of hot coffee between his legs!
With five races to go, it looks like Ferrari have this one all but wrapped up. It would take a miracle for McLaren to outpace Ferrari to the end of the season. Still, even though Schumacher's latest world championship is all but wrapped up, I will probably still watch the races, just in case Mazzacane manages to finish one...
