dear reader ,
as the newly appointed president of cliché
model management division, i am determined
to introduce, not only new faces, but also a
new vision to the world of fashion . thanks
to my knowledge of the industry and my
experiences as a model , i am convinced that
cliché models will revolutionize the business.
Our attention will be directed towards indivi-
duals who have both versatility and unique
looks because it is essential to present models
possessing certainty and confidence that is
recognisable by all . it is through a careful
selection and evaluation process that this is to
be achieved, and thus every model will be marketed
to the castings best suited for them.
my primary goal as president is to find indi-
viduals who will be determined and open to
learning about the business and about themselves .
on the other hand , my primary goal as a mentor
is to show that self-realization is key for making
an environment of growth for the entire cliché
family . it is like this that we wish to expand
people's perceptions of what constitutes a model .
my responsability to our models is to ensure
their comfort and happiness during an incredible
experience in the fashion world.
modeling will be one of the biggest adventures of
your life and, with us on your side, one of the
best .
i look forward to working with all of you and
thank you in advance for your kind nature,
april montanero-rado
president of cliché model managment
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