How to Increase the
Power of your Testimonials by 500 Percent
By David Seitz Are you using testimonials in your
marketing? If not, you are missing one of the
most successful forms of marketing ever used.
Adding a testimonial to your current marketing
material can not only increase your sales but
more importantly increase your credibility!
Adding testimonials can greatly
increase the power of your marketing program if
done correctly. Done correctly? How hard can it
be to add a testimonial you say? Read on and
learn how you can increase the power of your
testimonial by ten fold and avoid the most common
marketing mistake many top on-line sites make.
Browse around some of your
favorite web sites and see how many testimonials
from satisfied customers are prominently
displayed. I bet many of them are lacking the
most important part. Contact! How many times have
you come across a page full of testimonials that
are listed like the following example:
Great products and
services! I will recommend you to everyone I
know. Your services are fantastic.
D.S. - Wilkes Barre, PA
Wow that's believable...Not!
Who is D.S. and why should I believe this person?
When you are using a testimonial on your site or
for any form of marketing for that matter include
as much information about the person as you can.
How much more credible do you
think the above testimonial would be if it had
the full name, email and URL if available of the
author? 10 times or more! If you are concerned
about people blasting your customers with email
asking about your business, don't. Most people
will not bother emailing them. Just the fact that
they could is all the support your testimonial
needs.
When you receive a testimonial
from your customers or a happy visitor, respond
and thank them! Ask them if it would be ok to use
their kind words on your site. Be sure to tell
them you will give them full credit for their
testimonial with a link.
Leery about asking for your
customers permission?
Most people will be glad to let
you post their testimonial. In fact I bet most
will appreciate the link. Always ask before
posting comments on your site or including them
in your marketing material.
You will be surprised at how
far a testimonial can go in the eyes of your
prospects. One great bonus is the fact that there
is absolutely no cost! Nothing beats a personal
recommendation.
I hope you re-evaluate your use
of testimonials and if you never used them,
start. It could make you rich!
Article by: David Seitz - http://www.associatesearch.com
Taken from the free Helping Hand Newsletter
Free subscription - mailto:subscribe@associatesearch.com
"Helping you succeed online with little or
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David Seitz is a Graphic/Web
design specialist out of the Wilkes
Barre/Scranton area of northeast, PA.
Specializing in web graphics, navigation and
Internet marketing. Publisher of the free Helping
Hand Internet Marketing Newsletter, committed to
helping you succeed online with little or no
cost. If you would like to learn more about David
you may visit a custom online digital portfolio
at http://www.wyomingvalley.com/webdesign/.
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