Boosting Traffic with
Contests
By David Seitz Contests are a great way to boost your
traffic and helps with recommendations and repeat
visits. I use several in my regular marketing for
Associatesearch.com
One way I incorporate contests
into boosting traffic is by a referral program I
have. If you notice I have a small form on just
about every page of my site that allows visitors
to recommend their friends to our site. The
program sends out an email describing the site
and a thank you to the referrer. The program also
sends me an email with both the referrers and
referrals email addresses. The program then
writes both email addresses to a text database.
At the end of each month I take all the email
addresses from the referral database and draw one
out to win whatever it is I happen to be
offering, many times it's advertising slots.
The great part about the
referral contest is that the only way to be
eligible for the prize is to refer someone. As a
greater incentive I offer one entry to both the
refer and referral. The response is always good
and the amount of personal referrals and word of
mouth advertising I receive far outweigh the cost
of whatever it is I am offering.
You can also incorporate a
similar system into newsletter sign ups. All
referrers can be entitled to an entry for every
new subscriber and so.
Tracking can be as simple as
writing down a persons email address or going all
out and installing a custom tracking system. I
use a mixture of both. Use your imagination and
see what you can come up with.
A random contest run through
your newsletter subscriber base will greatly
improve word of mouth advertising for you. People
love to win things and winning by surprise is a
double bang! Just think of the referrals you will
get if you pulled a winner out of the blue with
no notice!
I hope this gave you a few
ideas, feel free to email me any time.
Article by: David Seitz - http://www.associatesearch.com
Taken from the free Helping Hand Newsletter
Free subscription - mailto:subscribe@associatesearch.com
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David Seitz is a Graphic/Web
design specialist out of the Wilkes
Barre/Scranton area of northeast, PA.
Specializing in web graphics, navigation and
Internet marketing. Publisher of the free Helping
Hand Internet Marketing Newsletter, committed to
helping you succeed online with little or no
cost. If you would like to learn more about David
you may visit a custom online digital portfolio
at http://www.wyomingvalley.com/webdesign/.
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