How to Alienate Your
On-Line Client Base In One Easy Step
By Nancy Roebke You've spent a great amount of time
finding your contacts on the Internet. You've
starting participating in the places they are.
You're ready to take on the world now. Stop.
Without a thorough understanding of the following
concept, you can potentially lose your client
base.
*Everyone in the fields that
you want to make contact with WILL NOT do
business in the same manner as you do,
PARTICULARLY if they are not from your own
country.
What does this mean? It means
that the little things that you do every day,
could potentially cause you to lose your online
contacts. It means that you need to learn a whole
lot more about customs and traditions before
expecting to build strong, solid relationships.
It means you may make a mistake or two, but you
need to be prepared to go through a tremendous
learning curve.
True life story. I'm borrowing
from a popular current trend here in the US when
I write about this story. The countries involved
are Mars and Venus. (Here in the US, those are
men and women, but in my story, they are actually
persons from different countries).
Mars joins an e-mail list that
is composed of mostly business professionals from
Venus, but are a great potential client base. On
Venus, things are done differently than on Mars,
even though both countries speak the same
language. Mars reads the list for a while
(months, in fact).
After months, Mars begins to
post informational posts to the lists- resource
tips and business development information gleaned
from various Internet sources. Keep in mind, this
particular information was not specifically ASKED
for, but in the spirit of sharing, Mars thinks
this is a good thing to do- after all, sharing is
good. AND Mars has been sharing the same
information on OTHER e-mail lists and hearing how
valuable it has been to people from THOSE
countries (Like Saturn).
Venus becomes upset. First,
because 7 posts arrive from Mars in one day. All
different, but still *7* posts!. Then Venus is
upset with the content of the posts. Does Mars
think that Venus does not KNOW this information,
or worse yet, does not know where to find it? And
who said Venus NEEDED this information, anyway?
What a totally Un-Venetian thing to do!
The rest, as they say, is
history. In this example, there is proof that
doing the same thing in the same way WILL NOT
necessarily get you the same results. The main
variable here, is the fact that the two
participants were from two different countries
with two different cultures. Both styles work in
their homeland but will they work on an
International basis? That remains to be seen.
Help With Understanding
Other Cultures
To aid you in understanding the
various cultures YOUR client base may be composed
of, the following is suggested:
- Check out the following
International Links:
International Marketing
Resources-
http://www.profnet.org/intermar.html
Culture Page Index-
http://www.geocities.com/Athens/Forum/8363/
The Web Of Culture-
http://www.worldculture.com/index.html
International
Recommended Readings-
http://www.inc.com/international/recommended_readings
- Befriend someone who is a
native in the area you are looking to
expand. Ask questions and LISTEN to what
the answers are. Find out how your
actions would be perceived by natives of
that culture.
- Expect to make mistakes as
you learn about each culture. Plan on
varying YOUR style and methods to
accommodate your potential client base.
- Help those of other
cultures understand YOURS. If asked,
offer advice and suggestions on how YOU
would have handled the same thing in your
culture. What path would you have taken
to the get to the same place THEY want to
go?
Working on the Internet exposes
us all to the world. We need to learn more about
that world to be effective and productive. We
still cannot say that EVERYONE from Mars acts the
same way, and so does EVERYONE from Venus. But
STYLES that are common in each culture often come
through as inappropriate for other cultures.
Don't lose your client base because of YOUR
style.
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Nancy Roebke, is the Executive
Director Profnet, Inc., a professional business
leads generation corporation. We bring business
professionals together in a non-competitive
environment to help each other make more money.
Visit her site at http://www.profnet.org
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