How to Sponsor TONS of
Heavy Hitters in Your Downline
By Tom Kulzer Network Marketers are always saying that
the key to success is sponsoring a heavy hitter
in your downline. Finding a heavy hitter is a
difficult thing to do. Sometimes we find them by
accident, sometimes we purposefully find them, or
sometimes they find us. Even if you do manage to
find a heavy hitter they are usually already
involved with another program so sponsoring them
into yours is difficult.
What is a "Heavy
Hitter" and why are they so wanted? The
popular definition of a heavy hitter is a person
that comes into network marketing and can grow
their business into a huge organization with very
large sales revenue. For obvious reasons they are
desired because if they are in your downline you
will make a lot of money from commissions on
their organizations sales.
So how do I sponsor heavy
hitters? It's not as simple as many people claim
it is, but it's really not difficult. Before you
begin your search you need to look closely at
yourself.
Are you in network marketing to
sign a bunch of distributors and expect them to
automatically succeed? While signing more
distributors is an acceptable goal, you shouldn't
expect them to succeed without your help. Your
role as sponsor plays a tremendous part in the
success of any new distributor, whether they are
heavy hitters or not.
Do you believe in the
product(s) that you represent? You should. If you
don't believe in the product how can someone else
believe in the product? How can you honestly
present someone else with something you don't
believe in? Can you idly sit back and watch
someone buy something you don't think is worth
the money?
Do you think that by joining a
network marketing company you will automatically
make money? Trust me, if you don't work you won't
succeed. By joining a network marketing company
you are essentially starting a new business. It
may not be as complex to run as Nike but you are
starting a business. For any business to succeed
someone must spend time to make it do so.
Now that I have that out of the
way and you know what your responsibilities as
sponsor are I'll tell you the best way to sponsor
heavy hitters. You yourself have to act like a
heavy hitter. You have to take the time to
develop a plan to make your business successful.
If you follow the plan, guide your downline, and
create an environment that encourages them they
will follow your lead and become a heavy hitter.
Everyone is looking for a role model so if you
become your downline's role model they will
imitate your actions and become successful. This
is the most important principle, imitation.
To sponsor heavy hitters you
must be serious about your business and stand
behind what you are promoting. If you don't, your
distributors will notice and be unmotivated to
sell for you. To motivate your distributors so
they become heavy hitters you must create an
image for them of what a heavy hitter is. You
must become that image and portray it in a way
that makes them want to become it.
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Tom Kulzer
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