How to Find, Sponsor,
and Retain Leaders to Grow Your Network Marketing
Business
Part III -
Retaining Leaders
By Stephan Iscoe Now you're ready to concentrate on
retaining the leaders in your organization.
And this is so simple you'll
wonder why attrition is a problem. There are
three key ingredients necessary for keeping the
best people in business with you.
The first is something we all
do and that is to make sure every new distributor
gets a check in their first thirty days of
activity. Make sure they are working with your
duplicable systems and concentrating on the
single daily activity that will earn them the
most. Make certain they have all the back-office
tools, training and marketing material they need
to get started day one. That first check is great
to reinforce belief and build their personal
story of how great the business is.
The second key is to maintain
regular weekly contact. This can be done via
phone, fax, email, newsletters, post cards, even
a private internet message board or online chat.
Your distributors should get something of value
from you every week - a training schedule,
sponsoring tip, article reprint or newspaper
clipping. All of this is addition to the
1-on-2's, 3-ways, and conference recruiting
calls. Remember to send birthday, anniversary and
holiday greetings.
The third secret of the
professionals is to provide attention,
recognition, and public praise. Honor your Upline
mentors and edify your Successline distributors.
Use your newsletters, conference calls and
company events to congratulate and thank your
leaders. Let them know specifically what you
appreciate most about their contributions.
Celebrate every achievement. Reward your leaders
and let them know they are special. That wraps up
this session.
We've covered the basic steps
of Finding, Sponsoring and Retaining Leaders that
will help you build a profitable and sustainable
business in Network Marketing.
See the following resource box
for pointers to expert advice and useful tools.
Don't forget to read Part I -
Finding Leaders and Part II-
Sponsoring Leaders.
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Stephan
Iscoe publishes the MLM Profit Letter, an online
Newsletter featuring tips, strategies, and
secrets that will skyrocket your MLM Profits! Get
12 Free Issues at http://MLMProfit.net, A Practical
Resource for Networking Marketing This article
copyright 1998, Stephan Iscoe, MLMProfit Network. Permission granted
to reproduce, copy and distribute this article
only in its entirety and including this
statement.
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