Help! How Do I Market
This?
By Diane Standish The number one request I receive, hands
down, is 'How do I market this?', or better yet,
'How do I market this for free?'. Notwithstanding
the books that have been written on the subject,
and the fact that any one of these topics is
bookworthy, following are my top ten picks for
marketing your site for free, or nearly free,
without spamming. Keep in mind that you get what
you pay for, and advertising for free is going to
mean you will spend your time (and a lot of it),
not your money. If you want free, you have to be
incredibly persistent.
- WRITE and SUBMIT ARTICLES.
Take a subject that you know well and
write a clear and concise article about
it. Keep it under 3 pages, proofread it,
have a friend proofread it, then submit
it to newsletters, resource sites, or try
the World Wide Information Outlet at http://certificate.net/wwio/.
Just be sure you don't spend 10,000 words
promoting your product. You are providing
information, not giving a sales pitch.
You should get name, email and/or site
credits on your submittals.
- SWAP LINKS.
Start surfing and find sites that will
enhance what you offer your visitors.
Write a short message asking for an
exchange of links, include your name,
site URL, product or service, and email
address. Then email the webmaster or
contact person. Make the message personal
("Hello Diane") instead of
"To Whom It May Concern". Don't
be afraid to swap with competitors!
- POST ADS IN LINKS PAGES.
Yes, you do have to re-submit ads
constantly, but you will get exposure,
and visitors DO click on headlines that
grab their attention. Do a search on Free
Links Pages (you'll find thousands) or
check sites as you visit them for a Free
Links Page. If ads change before your
very eyes, don't waste your time posting.
Those sites are linked with search engine
submission services and your ad will only
be online for a few minutes before it's
replaced. Your headline is your only
chance here - make it work.
- START YOUR OWN CLASSIFIED
ADS SITE.
It's Free, quick and completely painless.
It takes a minute to sign up and a few
more to set it up. Then just place a link
to it on your home page, and post ads in
free links pages or other free
classifieds sites to advertise.
- ADVERTISE IN YOUR EMAIL
SIGNATURE FILE.
Every time you send out email include
your name, site name and URL, slogan (if
your site name isn't self-explanatory),
email address, and a brief ad for your
product, service or perhaps your new
classified ad site.
- PRESS RELEASES.
All too overlooked, press releases are an
unbeatable source of free exposure. For
information on writing and submitting
your own (rather than paying an editor to
do it) logon to:
PR Web at http://www.prweb.com/
For tips on what to do and what not to
do, logon:
Imediafax at
http://www.imediafax.com/helpfulhints.html
Be aware, however, that 'just another PR
piece' won't get published.
- BANNER EXCHANGES.
The old staple, still going strong. Join:
Link Exchange -
http://www.linkexchange.com
SmartClicks -
http://www.smartclicks.com
Banner Co-op -
http://www.bannerco-op.com for starters.
- START YOU OWN MAILING LIST
Keeping contact with your visitors and
customers is the Number One goal of any
marketer. It is absolutely paramount! And
the Internet lends itself perfectly to
that goal. Start your own mailing list
and keep your visitors up-to-date on your
services, offer 'members only' discounts,
launch a new product, etc.
- SWAP CLASSIFIED ADS
Contact publishers of newsletters and
offer an ad swap. Put their ad in your
publication and ask to put your ad in
theirs. Look for publications that are
close in number to yours so the
reciprocal arrangement will be beneficial
to you both. For information on ezines
logon to John Labovitz's E-ZINE-LIST at http://www.meer.net/~johnl/e-zine-list/ or search in your favorite
search engine.
- SEARCH ENGINE SUBMISSION
The best source of free advertising. The
traffic you receive will supplement all
of the other sources you use to promote
your business. Search engines are the
starting point for many surfers,
particularly those new to the Internet. A
good placement will make a difference.
One more for good measure:
- TAKE ADVANTAGE OF EVERY
OPPORTUNITY.
Get your site's name and URL public
whenever you can by joining and posting
messages in appropriate forums,
discussion groups, surveys, lists,
anything that will give you exposure.
Appropriate is the key.
Keep in mind, through all of
the above, you need to give serious thought to
attention-grabbing headlines. Work on them
constantly. Headlines are your lifeline on the
Net.
Brought to
you by: World Wide Information Outlet - http://certificate.net/wwio/, your source of
FREEWare Content online.
Diane
Standish is Publisher of the eCave NetGazette.
She has 15 years of marketing experience, both
off and online in computer and business services,
and is founder and President of a multi-million
dollar service business. Reach her by email at mailto:ezine@ecave.com or visit her site,
eCave Internet Services, at http://www.ecave.com
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