Partnering: How To
Profit From Strategic Alliances!
By David Wilkerson How many good partnerships can you think
of right now? Well, how about Abbott and
Costello? Hanna and Barbera. Smith and Wesson.
Abraham and Strauss. Hope and Crosby. Lewis and
Clark. Rowan and Martin. The Lone Ranger and
Tonto!
These teams were comprised of
individuals who were very good in their own
right. Joining forces made them great! The whole
was greater than the sum of the parts. Let me
give you another real world example.
As you know, traditional
business start-ups have a dismal track record for
longevity. 95 percent of them are history within
five years. Home-based businesses, on the other
hand, have a 95 percent success rate! Start smart
and build a business that will enable you to
design the lifestyle you want for yourself and
your loved ones.
A smart start would be to join
forces with someone who has been where you are
now, and achieved their financial objectives. Lets
suppose youd like to market a product you
simply love, that is attractively priced, but you
dont know the ins-n-outs of Marketing and
Advertising. Wouldnt it make sense to form
a relationship with someone who knows these
things inside-out?
You know there are lots of
people who could benefit from using your product.
How do you inform these people and move them to
action? What avenues are open to you, as a new
business person with a limited budget? How can
you help people buy what they want? If you dont
have good answers to these questions, it might be
a good idea to hook-up with someone who does.
With a little effort, you could
find someone who knows how to write effective
advertising copy. Someone who knows how to put
together a full-blown marketing program and
advertising campaign. Naturally, youll
share the profits with this person, but youll
have no out-of-pocket expenses to shoulder. Which
is better, 50% of a $Million or 100% of $0?
The Partnering concept can be
used to great advantage in almost any type of
business you can imagine. The auto body repair
shop can team with an insurance broker. The
florist can join forces with the local bridal
shop and mortuary. A personal trainer can form a
relationship with a nutritional supplement store.
A good strategic alliance of
interest to you, the home-based entrepreneur,
would be with a Direct Response Marketing
specialist. Suppose you have a good idea for
marketing Dr. Brights Tooth Whitening Kit.
The kit sells for $50, and your cost is $10. The
trouble is, you dont know how to write good
advertising copy or which media would work best.
So, you join forces with Mr. Munybags, who is
famous for his ad copy and marketing expertise.
You have to split the profits, and rightly so,
but you incur no out-of-pocket expenses. Win-Win!
By partnering this way, you
greatly increase your chances for success and
ultimately, your profits. Whatever your
shortcomings, they can be overcome by joining
forces with someone who is strong in that area.
Seek-out partners, explaining your strengths and
objectives. Youll be very pleasantly
surprised at how well this works!
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David
Wilkerson is the creator of the famous SECRETS TO
MAILBOX MONEY! system and runs the Home Business
Builder organization.
Get your
FREE copy of the Guide to Partnering for Profits
by email: MunyCenter@AOL.COM or call
1.800.404.1475 x1259.
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