Serif and Sans-Serif
Typefaces
By D. SchroederSerif typefaces are like the ones in
this paragraph (if your browser is set with
default fonts). They have the little serifs on
the edge of the type in order to aid in reading
recognition of characters. Serif typefaces are
great for longer text because they help the
reader's eye to focus more easily on the words
being displayed. But in headlines, serif
typefaces can make the headlines appear too busy.
That's why many good designs use sans-serif
(meaning no serif) typefaces for headlines.
Sans-serif typefaces are simple yet elegant in
design. Since simplicity is really the key to
overall effective and attractive designs, until
you learn more about the basics of good design,
it's better to follow the standard uses of serif
and sans-serif typefaces by using them in the
manner described above.
In addition to knowing which
typeface to use in the body or headline text,
there is one other standard rule of typefaces you
need to be aware of. Never mix more than one
serif typeface with one sans-serif typeface. You
only need two typefaces to insure a standardized
style that leads the reader where you want them
to go. And because most typefaces have bolding
and italics, you don't need any other typefaces
to emphasize additional points you want to make.
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D. Schroeder
is Project Designer for OverNight Graphics, and a
Former Graphics Communication Instructor.
(Copyright 1995, OverNight Graphics)
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